InMobi

MAY 12, 2016

Today, we announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engagement mobile video ad formats across in-app programmatic inventory. digital media dollars by 2017, or $7.43

Demand Side Platform 52

Demand Side Platform Rich Media Viewability Mobile Ads 52

InMobi

DECEMBER 13, 2019

In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Examples include native ads with rich media and video ads with interactive ad cards; there’s no way to have this kind of interactivity within browsers.

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

SEPTEMBER 19, 2019

Between 2017 and 2018, programmatic video ad spending grew 47% in the U.S. In particular, adding rich media end cards can be highly effective at driving someone to a form fill page or a mobile website where they can make a purchase. In Q1 2019, video ad spending in the U.S. was up 181% compared to Q1 2018.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

Adtelligent

JULY 19, 2022

Rich Media are usually more complex, include animation or a video, and can be interactive. The popularity of video content cannot be underestimated, as, by 2022, online videos will make up more than 82% of the global internet traffic which is 15 times higher than in 2017. Importance. bn by 2026.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Clearcode

APRIL 26, 2022

In 2017, Apple released a feature called Intelligent Tracking Prevention (ITP), which is designed to increase privacy for Safari users by preventing cross-site tracking. This AdTech platform is responsible for making decisions about what ads to show on a website, serving those ads, connecting with other AdTech platforms (e.g.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40