2017 Demand Side Platform Viewability 
InMobi
MAY 12, 2016
Today, we announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engagement mobile video ad formats across in-app programmatic inventory. digital media dollars by 2017, or $7.43
InMobi
SEPTEMBER 19, 2019
Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns. In Q2 2019, we saw, on average, video completion rates of around 80% and viewability of 91% via private marketplace deals. For a good example of just how viewable in-app video ads can be, consider fast food chain Wendy’s.
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VideoWeek
NOVEMBER 8, 2024
DV Attention for Publishers offers ‘Granular Campaign and Inventory Metrics’ for open web and in-app inventory, and ‘Performance-Driven Optimisation’ designed to boost campaign performance beyond traditional metrics such as viewability and click-through rates. Discovery and Paramount for revenues dating back to 2017.
InMobi
DECEMBER 13, 2019
In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Between 2017 and 2018, programmatic ad spending in China rose 102%. Why did mobile advertising spending grow in 2019? Continued growth of China: The U.S.
Digiday
JUNE 8, 2022
Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. ID5 launched in 2017 as shared identity infrastructure for ad tech platforms and premium publishers. Parent company Prebid.org was formed in September 2017 to manage Prebid.js Is it interoperable? What is SWID?
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