Ad Beat

NOVEMBER 25, 2024

2017: “Realize the potential.” This campaign promoted the AmEx EveryDay Credit Card–a card designed for frequent use. It highlighted the simpler and joy-filled moments of your everyday life and how the card can help you grab onto such moments. AmEx used this campaign to highlight all the benefits of being a cardholder. Exclusive rewards?

Impressions 75

Impressions Video Ads Brand Awareness Finance 75

illumin

JUNE 7, 2018

This impacted all digital display advertising formats and gave new guidelines for building display ads so that creative adjusts to a variety of screen sizes and resolution capabilities. The full document is worth reviewing if you’re in the business of creating display advertisements, you can take a look at it here.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

InMobi

JANUARY 17, 2019

In our latest report, Mobile Programmatic Advertising Trends 2018 , data points from the InMobi Exchange showed that budgets dedicated to programmatic media buying jumped over 300 percent between the first six months of 2017 and the first half of 2018. How did they do this?

Advertising 40

Advertising Header Bidding Demand Side Platform Display Advertising 40

Smart-Hub

OCTOBER 5, 2022

One of the simplest types of advertising in applications. Banner advertising, also called display advertising, consists of static or animated images or media and is usually placed in high-visibility areas on high-traffic websites. Mobile banner advertising is projected to reach approximately 152.6 Banner in-app.

Banner 40

Banner Advertising Video Ads Rich Media 40

MediaFuse

JUNE 6, 2019

Programmatic has been shaping the landscape of the advertising industry for the last ten years. It wasn’t, however, until late 2017 when marketers noticed its growth and new potential. According to eMarketer by 2020 more than $65 billion will be spent on programmatic digital display advertising.

Marketing 52

Marketing CPC CPA CPM 52

Single Grain

DECEMBER 24, 2019

Compare that to 2017, when it was just 16%, and you can see which way Amazon’s sales are trending. In the fall of 2019, Amazon launched Sponsored Display, giving advertisers the ability to promote products both on and off of the platform. Where Sponsored Display ads have huge potential is with retargeting.

CPC 90

CPC Shipping Video Ads Retargeting 90

InMobi

SEPTEMBER 28, 2016

Be it banners or video campaigns, the ability to cherry pick which impressions matter and bid on them has empowered the advertiser ecosystem, delivering better results and greater efficiency. By 2017, U.S. billion, or 78 percent of overall mobile display ad spending, according to eMarketer.

Viewability 52

Viewability Impressions ROI Rich Media 52

VideoWeek

SEPTEMBER 13, 2024

Google meanwhile maintained its position that the market it’s accused of dominating – digital display advertising on the open web – isn’t a real market. Google says that it competes with social platforms and in-app ad businesses, as well as rival ad tech businesses which operate across the open web.

Food 52

Food Ad Tech Media Agency 52

NewProgrammatic

OCTOBER 12, 2021

Search advertising is one of the most effective ways for brands to reach broad yet determined audiences. That’s why search ads have slowly but surely become superior to other ad formats (especially to regular display advertising) not only in terms of brand safety but also because of the much-improved customer journey.

Marketing 52

Marketing Search Advertising Brand Awareness Video Ads 52

Single Grain

DECEMBER 23, 2019

First, let's take a look at some video stats: By 2022, 82% of all business and consumer Internet traffic will come from videos, up from 75% in 2017. AdRoll : AdRoll specializes in retargeting and multi-device display advertising. LinkedIn: If you’re a B2B company, then LinkedIn is the best platform to advertise on.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Single Grain

AUGUST 15, 2023

Coinbound was established in 2017, and since then, they have been helping crypto companies reach more customers. Check out Single Grain founder Eric Siu’s video How Web3 Will Change Marketing Forever: Work With Us 2) Coinbound Coinbound is a crypto marketing agency based in Manhattan that helps blockchain and NFT brands grow online.

Agency 52

Agency Marketing SEO Media 52

VideoWeek

JUNE 17, 2022

billion for the Board of Control for Cricket in India (BCCI), nearly three times the price in 2017. The collective says that these display advertising banners have a clear message that describes the cause and intention, whilst prominently displaying the brand assets (e.g. The multi-day auction generated $6.2

Ad Tech 59

Ad Tech Impressions Media Agency 59

Single Grain

JULY 22, 2022

Coinbound was established in 2017, and since then, they have been helping crypto companies reach more customers. Key Services: Social media advertising. Display advertising. Coinbound is a crypto marketing agency based in Manhattan that helps blockchain and NFT brands grow online. Content marketing. Guerilla marketing.

Agency 64

Agency Marketing SEO Media 64

VideoWeek

OCTOBER 21, 2022

The Competition and Markets Authority (CMA) has ordered Meta to sell Giphy, following a tribunal into the takeover’s impact on the display advertising market. The watchdog noted that Meta terminated Giphy’s advertising services upon acquisition. “The a digital advertising framework designed to improve supply chain transparency.

Video Ads 52

Video Ads Advertising Media Display Advertising 52

Digiday

MAY 3, 2023

During Q4, many publishers and media buyers reported that there was a heightened focus on programmatic and display advertising campaigns due to publishers wanting to highlight the quick turnaround times and keep those ad dollars coming in-quarter, as well as advertisers wanting to burn up their remaining budgets before the year concluded.

Media 69

Media Non-Profit Advertising Display Advertising 69

Clearcode

APRIL 26, 2022

In 2017, Apple released a feature called Intelligent Tracking Prevention (ITP), which is designed to increase privacy for Safari users by preventing cross-site tracking. Now we’ll look at some of the main digital advertising channels. First up we have display advertising. Lastly, we have advanced TV.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52