MediaFuse

JUNE 6, 2019

Programmatic has been shaping the landscape of the advertising industry for the last ten years. It wasn’t, however, until late 2017 when marketers noticed its growth and new potential. According to eMarketer by 2020 more than $65 billion will be spent on programmatic digital display advertising. GDPR and ePrivacy.

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VideoWeek

SEPTEMBER 13, 2024

Google meanwhile maintained its position that the market it’s accused of dominating – digital display advertising on the open web – isn’t a real market. European users can opt-out under GDPR, but the tech giant would not confirm whether the option would be offered to Australians in the future. “I

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Clearcode

APRIL 26, 2022

The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. The EU’s GDPR is often seen as the catalyst for the introduction of other. Now we’ll look at some of the main digital advertising channels. First up we have display advertising.

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