InMobi

JANUARY 17, 2019

In our latest report, Mobile Programmatic Advertising Trends 2018 , data points from the InMobi Exchange showed that budgets dedicated to programmatic media buying jumped over 300 percent between the first six months of 2017 and the first half of 2018. How did they do this? So how does this work?

Advertising 40

Advertising Header Bidding Demand Side Platform Display Advertising 40

Clearcode

APRIL 26, 2022

In 2017, Apple released a feature called Intelligent Tracking Prevention (ITP), which is designed to increase privacy for Safari users by preventing cross-site tracking. Advertisers participating in PMP deals can bid on the available inventory before the publisher offers it in an open RTB auction.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

VideoWeek

SEPTEMBER 13, 2024

There was also a lot of discussion of Google’s efforts to fight back against header bidding, which made it easier for rival supply-side platforms to compete with its own AdX exchange. Following an initial proposal, Efune has been invited to provide a second round bid by the end of the month.

Food 52

Food Ad Tech Media Agency 52