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The popularity of in-app purchases has been strongly linked to Rewarded Video Ads being one of the most preferred ways of mobile advertising. In 2017, global sales from in-app purchases had already reached $37 billion. For example, nativeadvertising on Facebook Ads, Twitter Ads, or Instagram Ads.
Displayadvertising. Displayadvertising often called “banner advertising” is a type of targeted advertising using such visuals as images, video, and text. Marketers and advertisers use displayadvertising software to target, purchase, manage, and track displayadvertisements.
In 2017, Apple released a feature called Intelligent Tracking Prevention (ITP), which is designed to increase privacy for Safari users by preventing cross-site tracking. Although native ads are meant to look like the surrounding content, there still needs to be a clear and prominent disclaimer stating that they are paid advertisements.
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