InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. Are there steps they can take to make sure all potential ad placements are filled and that every single ad unit is boosting the bottom line?

Fill rate 52

Fill rate Header Bidding Banner Click Through Rate 52

InMobi

DECEMBER 12, 2019

This is why InMobi adopted VAST over VPAID in 2017, as VAST ensured faster load times and buffer-free experiences. InMobi chose to stick with VAST, as VPAID’s render and fill rates were unsatisfactory for publishers, while advertisers had concerns over viewability and completion rates.

Viewability 52

Viewability Fill rate Advertising Video Ads 52

Brid.tv

FEBRUARY 9, 2023

Price Floors — Publishers need to set appropriate price floors to avoid selling their inventory too cheap or having their fill rates drop due to expensive inventory. To illustrate, the 2017 survey found that almost half of the surveyed respondents completed skippable pre-roll ads.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Brid.tv

NOVEMBER 8, 2022

The global programmatic ad spend amounted to just under $188 billion in 2017. Higher Ad Fill Rates — Letting a software solution deal with the process of ad trading, rather than doing it manually, also results in higher ad fill rates for publishers. Why Are Publishers Turning to Programmatic Video Advertising?

Advertising 93

Advertising Banner Video Ads Header Bidding 93