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Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fillrates they receive from the ads served to their users. Are there steps they can take to make sure all potential ad placements are filled and that every single ad unit is boosting the bottom line?
The most common auctioning method used in programmatic video advertising is video headerbidding , which allows demand sources to place bids at the same time. This allows the advertiser to place a bid at a previously agreed upon CPM , but it doesn’t automatically guarantee a winning bid.
Price Floors — Publishers need to set appropriate price floors to avoid selling their inventory too cheap or having their fillrates drop due to expensive inventory. To illustrate, the 2017 survey found that almost half of the surveyed respondents completed skippable pre-roll ads. FAQ What Is Video Ad Monetization?
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