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Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fillrates they receive from the ads served to their users. Are there steps they can take to make sure all potential ad placements are filled and that every single ad unit is boosting the bottom line?
The website or video player puts an ad impression up for auction using a supply-side platform (SSP). the highest offer) is awarded the ad impression. The global programmatic ad spend amounted to just under $188 billion in 2017. Advertisers are at risk of spending funds on bot traffic, rather than real impressions.
Price Floors — Publishers need to set appropriate price floors to avoid selling their inventory too cheap or having their fillrates drop due to expensive inventory. To illustrate, the 2017 survey found that almost half of the surveyed respondents completed skippable pre-roll ads. Start Monetizing Videos With Brid.TV
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