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This is why InMobi adopted VAST over VPAID in 2017, as VAST ensured faster load times and buffer-free experiences. InMobi chose to stick with VAST, as VPAID’s render and fillrates were unsatisfactory for publishers, while advertisers had concerns over viewability and completion rates. and VAST 4.2,
Price Floors — Publishers need to set appropriate price floors to avoid selling their inventory too cheap or having their fillrates drop due to expensive inventory. To illustrate, the 2017 survey found that almost half of the surveyed respondents completed skippable pre-roll ads. FAQ What Is Video Ad Monetization?
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