VideoWeek

JUNE 23, 2023

In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. Marcel, first announced in 2017, drew sceptical reactions from some parts of the industry when it was first announced.

GDPR 52

GDPR Cookies Ad Tech Agency 52

Martech

FEBRUARY 22, 2024

2017 was a watershed year where I witnessed firsthand a massive influx of new clients to the Lytics CDP during my time there running customer success. Fast forward from 2017 to 2024: GDPR, CCPA and a rapidly growing patchwork of state-determined policies influence data residency, accessibility and proper usage.

GDPR 107

GDPR MarTech Marketing Audience 107

InMobi

DECEMBER 7, 2018

According to our latest report, mobile programmatic spending rose over 300 percent between the first half of 2018 compared to the same period in 2017. In particular, concerns around brand safety and an overall lack of transparency have emerged as the biggest issues cited by brand advertisers throughout both 2017 and 2018.

Advertising 52

Advertising GDPR Ad Tech Media 52

Martech

APRIL 21, 2022

“If you want to evolve in a world that is GDPR-compliant, other solutions tend to take short-cuts. The solution has been to use Crossing Minds’ algorithms in a range of different contexts, on site and in email programs, to create recommendations based not on who people are but on how they behave.

Conversion Rate 108

Conversion Rate Click Through Rate Conversion GDPR 108

Clearcode

JANUARY 26, 2023

Safari and Firefox Turn off Support for Third-Party Cookies The European Union’s General Data Protection Regulation (GDPR) What Information Can Be Stored in a Cookie? There are 6 legal bases for collecting personal data as outlined in the GDPR. How Are Third-Party Cookies Created? Why Are Third-Party Cookies Being Phased Out?

Cookies 73

Cookies First-Party Cookies GDPR Retargeting 73

Clearcode

JANUARY 22, 2023

2016: The European Union publishes its General Data Protection Regulation (GDPR), setting off a two-year countdown to its enforcement. 2017: Apple releases its Intelligent Tracking Prevention (ITP) feature. 2018: The EU’s GDPR goes into force on May 25, 2018. 2006: Popular ad-blocking software, Adblock Plus, launches.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

InMobi

DECEMBER 17, 2018

KEEP READING The Growing Global Data Monetization Market In 2017, The Economist now famously proclaimed that the “world’s most valuable resource is no longer oil, but data.” companies already have adopted much more transparent data policies and easier opt-outs in response to the requirements of GDPR.

Advertising 52

Advertising Header Bidding GDPR Machine Learning 52

Single Grain

NOVEMBER 24, 2020

Take, for example, the European Union-based General Data Protection Regulation ( GDPR ) that took effect in May 2018. Dive Deeper: The Email Marketer’s 4-Step Guide to GDPR Compliance. In 2017 (prior to the above-stated Google penalty regarding its Android users), Google was fined the largest marketing compliance penalty of $2.7

Marketing 64

Marketing GDPR Shipping Fashion 64

Digiday

JULY 24, 2022

“However, a zero-party data play in the stringent GDPR environment in Europe and the looming regulatory situation in the U.S. John Osborn, a longtime Omnicom veteran who was most recently CEO of OMD USA , stepped down from the post, which he’s helmed since 2017. seems a bit short-sighted.

Media 69

Media Agency Data Management Platform Retail 69

MediaFuse

JUNE 6, 2019

It wasn’t, however, until late 2017 when marketers noticed its growth and new potential. GDPR and ePrivacy. Rising Trends in Programmatic Digital Marketing. Programmatic has been shaping the landscape of the advertising industry for the last ten years. In 2018 the General Data Protection Regulation became effective in the EU countries.

Marketing 52

Marketing CPC CPA CPM 52

Single Grain

JULY 19, 2019

13% of all American homes owned a smart speaker in 2017, and is expected to increase to 55% by 2022. 25% of shoppers used voice assistants during their holiday shopping in 2017. Basic communication. Product recommendations. Content creation. Email personalization. E-commerce transactions. 12) Browser Push Notifications.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JULY 19, 2019

13% of all American homes owned a smart speaker in 2017, and is expected to increase to 55% by 2022. 25% of shoppers used voice assistants during their holiday shopping in 2017. Basic communication. Product recommendations. Content creation. Email personalization. E-commerce transactions. 13) Browser Push Notifications.

Marketing 111

Marketing SEO Machine Learning Banner 111

InMobi

APRIL 11, 2022

” How To Balance Advertising Identity and User Privacy: “This is the key question on everyone's mind today, especially in Europe with GDPR and TCF. Created in 2017 by seasoned ad tech professionals, ID5 services clients globally. Publishers are ultimately the gatekeepers of user data. That's the truth.

Advertising 52

Advertising Cookies GDPR Banner 52

VideoWeek

MARCH 1, 2024

BritBox launched in the US in 2017 and the UK in 2019, in efforts to combine British broadcaster content in the face of competition from US streaming companies. Eight consumer groups asked EU regulators to intervene in alleged GDPR breaches by Meta, accusing the tech giant of collecting vast amounts of user data without consent.

Ad Tech 52

Ad Tech GDPR Cookies Agency 52

TechCrunch Ads

MAY 10, 2022

law since it adopted the bloc’s General Data Protection Regulation (GDPR) in 2018 by incorporating it into U.K. ” Moreover, back in 2017 , the former digital secretary Matt Hancock described the EU GDPR as a “decent piece of legislation” — suggesting then that the U.K.

GDPR 51

GDPR Marketing Healthcare Banner 51

VideoWeek

AUGUST 25, 2023

We welcome the ambition for greater transparency, accountability and user empowerment that sits at the heart of regulations like the DSA, GDPR, and the ePrivacy Directive,” Meta said in a blog post. The figure has more than doubled since 2017, when 7 percent would hop between apps.

Media 52

Media Retail GDPR Agency 52

Digiday

JUNE 8, 2022

Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. ID5 launched in 2017 as shared identity infrastructure for ad tech platforms and premium publishers. However, they still require consent under the EU’s GDPR. It later changed the name to Verizon Media Group.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Smart-Hub

DECEMBER 22, 2023

Mobile Revolution (2012-2017) The advent of smartphones brought forth a mobile advertising revolution, prompting AdTech to adapt swiftly to the mobile-first era. Regulatory initiatives such as GDPR and CCPA aimed to empower users with control over their data.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Clearcode

MARCH 1, 2023

Then, around 2016-2017 ad spend on mobile devices overtook ad spend on desktop devices for the first time. Of course that’s somewhat changed now with the introduction of privacy laws, like the GDPR. The advertiser that showed the ad was AT&T, one of the biggest telecom companies in the US.

Advertising 59

Advertising Communications Audience Ad Server 59

VideoWeek

SEPTEMBER 22, 2023

The fine was imposed in 2017 for market abuse related to Google’s shopping services. TF1 said advertisers will be able to match their first-party data to the TF1/MYTF1 user base, activate campaigns without sharing their data, and measure the impact in compliance with GDPR. “It Google Fights €2.42

Media 52

Media Agency Advertising Machine Learning 52

Clearcode

APRIL 26, 2022

The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. The EU’s GDPR is often seen as the catalyst for the introduction of other. The regulation was then enforced 2 years later on May 25, 2018.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Single Grain

JUNE 25, 2021

In 2017, data broker (a company that buys and sells personal consumer information for advertising campaigns) Acxiom provided its clients with 3,000 attributes on 700 million people. Privacy concerns have led to the introduction of new data privacy legislation, such as the General Data Protection Regulation ( GDPR ) laws in Europe and the UK.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Digiday

SEPTEMBER 19, 2022

If Russia comes — not when — and if our systems shut down, we will have copies,” Piret Hirv, then an Estonian government advisor, told the New Yorker in 2017. The primary one comes from GDPR [the EU’s General Data Protection Regulation], which says that you have the right to be forgotten and so on.

Non-Profit 69

Non-Profit Healthcare GDPR Marketing 69

VideoWeek

OCTOBER 4, 2024

The company noted that since 2017, it has paid more than four million content creators over $2 billion in total. Schrems claimed that Meta, and specifically Facebook, had unlawfully used data which the tech giant had collected about him to target ads.

Advertising 52

Advertising Ad Tech Agency Audience 52

VideoWeek

SEPTEMBER 13, 2024

European users can opt-out under GDPR, but the tech giant would not confirm whether the option would be offered to Australians in the future. “I Following an initial proposal, Efune has been invited to provide a second round bid by the end of the month. News Corp Faced $9 Million Revenue Loss from Ditching Google’s Ad Tech News Corp.

Food 52

Food Ad Tech Media Agency 52

Digiday

NOVEMBER 20, 2022

Data-driven personalization has remained a priority for marketers over the last five years, with 68% of respondents saying it is a priority in 2022 compared to 67% in 2017. The percentage of marketers who use some form of NLP, primarily chatbots, has increased from 31% in 2017 to 44% in 2022.

Marketing 69

Marketing Retail Conversion Ad Targeting 69