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Streaming Channels Look to Intercept NFL’s Sunday Ticket

MNTN

While the NFL made early moves to sell Thursday Night Football distribution rights to Amazon way back in 2017, they aren’t done yet. Geo-targeting is made easy within a channel already only available to that region. Sunday Ticket and Key Audiences are For Sale to the Highest Streaming Bidder.

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6 tips for creating an engaging mobile video ad campaign

InMobi

Video will become the largest driver of global mobile traffic by 2017. Marketers need to adapt the length of the video ad to the target platform. Go beyond basic targeting for improved ad performance Targeting is crucial. Go beyond demographic targeting to drive campaign performance.

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The Mobile Opportunity for Travel Marketers

InMobi

THE IMPACT OF MOBILE ON THE TRAVEL INDUSTRY According to e-Marketer, US mobile travel sales will more than triple between 2013 and 2017, totaling nearly $50 billion in 2017. Mobile sales will account for almost 30% of digital travel sales.

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22 Strategic Benefits of Facebook Ads and Their Applications

Single Grain

In Facebook, you set up DMA (the geographic areas in which local television viewing is measured by Nielsen) targeting when you’re creating your audiences. 15) It’s an Influencer’s Landscape Not many of us like to recall the 2017 blunder that was Billy McFarland’s Fyre Festival.