InMobi

JANUARY 17, 2019

In our latest report, Mobile Programmatic Advertising Trends 2018 , data points from the InMobi Exchange showed that budgets dedicated to programmatic media buying jumped over 300 percent between the first six months of 2017 and the first half of 2018. market and grow a whopping 500 percent between the second and third quarters of 2018.

Advertising 40

Advertising Header Bidding Demand Side Platform Display Advertising 40

InMobi

DECEMBER 17, 2018

Our first post was on transparency , the second predictions post focused on OTT and our third post talked about in-app header bidding. KEEP READING The Growing Global Data Monetization Market In 2017, The Economist now famously proclaimed that the “world’s most valuable resource is no longer oil, but data.”

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Advertising Header Bidding GDPR Machine Learning 52

Digiday

JUNE 8, 2022

Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. ID5 launched in 2017 as shared identity infrastructure for ad tech platforms and premium publishers. Publishers put code on a page for the purpose of creating a wrapper for header bidding, which enables SharedID creation.

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Lemonads

JANUARY 3, 2021

A statistic from eMarketer that just can’t be ignored is that a programmatic ad spend is predicted to account for almost two-thirds of digital advertising in the US in 2017 – to the tune of over $27 billion. OpenRTB & Brands A unified “language” to facilitate real-time bidding obviously makes life easier for advertisers.

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Brid.tv

JUNE 5, 2023

Publishers should note that, when choosing ad-based monetization, finding a live streaming platform with advanced ad yield optimization features like video header bidding is likely the best choice. offers some of the industry’s most advanced yield optimization features like built-in video header bidding.

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Brid.tv

APRIL 9, 2024

So make sure to choose a platform with advertising capabilities, such as ad yield optimization and header bidding. In addition to letting broadcasters monetize their streams through VAST and VPAID video ads, TargetVideo offers some of the industry’s most advanced yield optimization features like built-in video header bidding.

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Header Bidding Education Audience Video Ads 40

VideoWeek

JUNE 30, 2023

Open Source Unified Auction Solution Prebid Gets Privacy Update Header bidding software Prebid has been updated, giving publishers more transparency into specific ad transactions. Between 2017 and 2022, RTÉ paid Tubridy €345,000 more than the Irish public service broadcaster (PSB) published in its earnings reports.

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VideoWeek

SEPTEMBER 13, 2024

There was also a lot of discussion of Google’s efforts to fight back against header bidding, which made it easier for rival supply-side platforms to compete with its own AdX exchange. Following an initial proposal, Efune has been invited to provide a second round bid by the end of the month.

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Food Ad Tech Media Agency 52

Brid.tv

NOVEMBER 8, 2022

The most common auctioning method used in programmatic video advertising is video header bidding , which allows demand sources to place bids at the same time. This allows the advertiser to place a bid at a previously agreed upon CPM , but it doesn’t automatically guarantee a winning bid.

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Clearcode

APRIL 26, 2022

In 2017, Apple released a feature called Intelligent Tracking Prevention (ITP), which is designed to increase privacy for Safari users by preventing cross-site tracking. Advertisers participating in PMP deals can bid on the available inventory before the publisher offers it in an open RTB auction.

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