2017 Header Bidding Mobile Ads 
InMobi
NOVEMBER 5, 2018
In-app header bidding is all the rage today.¹ Based on our research, here are six key takeaways: 1) The App Monetization Status Quo Isn’t Working The current approaches that apps are commonly taking in regard to ad monetization are just not cutting it anymore. percent more ad sources. 48 percent more ad revenue.
InMobi
DECEMBER 13, 2018
While desktop and mobile web monetization has already been thoroughly disrupted by header bidding, mobile apps haven’t gotten there just yet. In the new year, likely the entire mobile ad tech space will embrace this form of app monetization. What’s The Current State of In-App Header Bidding?
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InMobi
JUNE 18, 2019
Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. In-app mobile ad spend is growing; around 25% of all digital media budgets are now going towards apps , according to a recent survey commissioned by Forrester.
Clearcode
APRIL 26, 2022
In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.
Digiday
JUNE 8, 2022
Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. ID5 launched in 2017 as shared identity infrastructure for ad tech platforms and premium publishers. Publishers put code on a page for the purpose of creating a wrapper for header bidding, which enables SharedID creation.
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