InMobi

DECEMBER 28, 2017

As mobile technology evolves to create value for advertisers with advanced targeting capabilities, high customization and precise measurement, the mobile ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud. According to Forrester Research, ad fraud will reach $10.9

Mobile Ads 52

Mobile Ads Impressions Education Ad network 52

InMobi

MARCH 12, 2020

First released in May 2017 - the ads.txt solution for website and mobile web publishers has seen tremendous success,” said Abhay Singhal, CEO of InMobi Marketing Cloud and co-founder of InMobi. Let’s take a look at its effect on the mobile ad tech space over the past 12 months. So far, the signs certainly look promising.

Demand Side Platform 52

Demand Side Platform Mobile Ads Ad Inventory Education 52

InMobi

NOVEMBER 5, 2018

In-app header bidding and unified mobile ad auctions have become increasingly popular monetization options, and are already helping app publishers and developers more effectively optimize revenue yields while also delighting end users. percent more ad sources. 48 percent more ad revenue. percent more ad sources.

Header Bidding 52

Header Bidding Ad Server Ad Inventory Mobile Ads 52

Adtelligent

JULY 19, 2022

Usually, 3 metrics are used to pay for display ads: cost per thousand impressions (CPM) – the price paid for the number of people that will see your ad cost per click (CPC) – this is the most common pricing metric, and it stands for the sum charged per each click on the ad. ? In-app ads over mobile web ads.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

InMobi

DECEMBER 13, 2019

In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? China is now the second largest in-app programmatic ad market. Answer: likely not.

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

AUGUST 21, 2013

THE IMPACT OF MOBILE ON THE TRAVEL INDUSTRY According to e-Marketer, US mobile travel sales will more than triple between 2013 and 2017, totaling nearly $50 billion in 2017. Mobile sales will account for almost 30% of digital travel sales. As per eMarketer forecast travel marketers will spend $4.7

Marketing 52

Marketing Geo targeting Mobile Ads Audience 52

InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. Apps running unified auctions saw a 44% increase in CPMs , a 48% increase in ad revenue and a 28% decrease in ad load times compared to their peers.

Fill rate 52

Fill rate Header Bidding Banner Click Through Rate 52

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically. Roqoon Media experienced an outstanding 262% revenue surge in a mere 3 months.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

VideoWeek

JUNE 10, 2022

The all-time high figure marks a sharp increase from 80 percent in 2020, 69 percent in 2017 and 38 percent in 2012. The research suggests that 46 percent of adults watch video via CTV every day, up from 40 percent in 2020, 25 percent in 2017 and 4 percent in 2012. Zenith Reduces Global Ad Spend Forecast, read on VideoWeek.

Non-Profit 52

Non-Profit Machine Learning Agency Media 52

Digiday

JUNE 8, 2022

Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. Adoption : According to Epsilon, on average amongst those who implement PubCommon ID (which reads to CORE ID) with Publisher Link see 50% increase in publisher revenue and 60% increase in filled impressions. Is it interoperable?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Clearcode

JANUARY 22, 2023

2006: Popular ad-blocking software, Adblock Plus, launches. 2017: Apple releases its Intelligent Tracking Prevention (ITP) feature. These changes have had a significant impact on app developers and their ad revenue, as it is now much harder to identify individual iOS users and show them personalized ads.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101