Single Grain

JULY 31, 2019

Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. Impressions. The idea was impressive and it caught users by surprise, who were then driven to Snickers branded playlist named “The Hunger List”.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

illumin

JANUARY 30, 2019

Digital components (which can include Rich Media and Video ads, Facebook, Instagram, and other more socially driven channels) can be more targeted and focused on driving response. Additionally, marketers could buy more than 370 million display video impressions for a $5 million TV spot. The NRF reported that 8.6

Advertising 63

Advertising Rich Media ROI Food 63

InMobi

SEPTEMBER 28, 2016

This post first appeared in EContent In the march towards automation, greater control and transparency, more advertisers are opting for programmatic buying of digital impressions than ever before. By 2017, U.S. mobile programmatic media buying is expected to reach $21.22 MOAT, Integral Ad Science, DoubleVerify).

Viewability 52

Viewability Impressions ROI Rich Media 52

InMobi

SEPTEMBER 17, 2019

Time in view : “Time-in-view is the average duration that a viewable impression remained in view. Time in view : “Time-in-view is the average duration that a viewable impression remained in view. This average does not include impressions that were not viewable according to the MRC standard in the calculation.” In the U.S.,

Viewability 52

Viewability Mobile Ads Banner Impressions 52

InMobi

DECEMBER 13, 2019

In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Examples include native ads with rich media and video ads with interactive ad cards; there’s no way to have this kind of interactivity within browsers.

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

AUGUST 21, 2013

THE IMPACT OF MOBILE ON THE TRAVEL INDUSTRY According to e-Marketer, US mobile travel sales will more than triple between 2013 and 2017, totaling nearly $50 billion in 2017. Emerging technologies such as augmented realty, rich media applications are driving dynamic and interactive marketing campaigns.

Marketing 52

Marketing Geo targeting Mobile Ads Audience 52

InMobi

SEPTEMBER 19, 2019

Between 2017 and 2018, programmatic video ad spending grew 47% in the U.S. This is why 70% of served video ad impressions in the U.S. While these are commonly associated with pre-roll and post-roll ads on YouTube and social media, they’re useful beyond that as well. In Q1 2019, video ad spending in the U.S.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52