Single Grain

JULY 31, 2019

54% of mobile gamers said they'd rather watch video ads if this leads to in-game rewards. In a study, gamified ads had engagement rates nearly 6% higher than non-gaming ads, and saw a 28.8% for standard ads). Dive Deeper: 8 Tips for Successful Mobile Video Advertising. Impressions. 23% of U.S.

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Single Grain

DECEMBER 23, 2019

Trend #3: Video Ads and PPC. First, let's take a look at some video stats: By 2022, 82% of all business and consumer Internet traffic will come from videos, up from 75% in 2017. In 2019, 78% of people watched videos online every week. People remember up to 95% of a message from a video (as opposed to text).

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Video Ads Machine Learning Conversion SEO 96

Ad Beat

MARCH 6, 2024

2017: “Do What You Can’t”: Launched in 2017, this campaign was all about defying barriers and achieving the impossible. In that sense, Samsung is similar to its fiercest rival in the global smartphone market, Apple, which spent two-thirds of its colossal $775 million US display ad budget for 2023 on YouTube ads.

Electronics 61

Electronics Display Advertising Impressions Video Ads 61

InMobi

SEPTEMBER 19, 2019

in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S. Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns.

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illumin

JANUARY 30, 2019

Utilizing digital formats prior to the big event and continuing them after the Super Bowl can generate a much better ROI than relying on the 30 second (or some variation of) TV ad. Additionally, marketers could buy more than 370 million display video impressions for a $5 million TV spot. The NRF reported that 8.6

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InMobi

JULY 31, 2017

Many brand marketers wonder how to measure viewable impressions on mobile without sacrificing media performance. On one hand, you can utilize the Video Player Ad Interface Definition (VPAID) to host your videos, which lets you track information on your users’ behavior thanks to browser-based cookies.

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InMobi

AUGUST 12, 2018

According to PWC’s global entertainment and media outlook report , India’s OTT video segment has grown by 18 percent since 2017 and is set to enter the top 10 largest markets by 2022 with revenues of over $815 million. Are OTT Ads Just TV-like Video Ads on Mobile? What is Driving The Growth of Mobile OTT?

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InMobi

NOVEMBER 5, 2018

To see just how effective unified auctions are today, we analyzed data from InMobi’s network from 2017. This review found that apps leveraging InMobi’s mediation offering (which includes unified ad auctions), in comparison to their non-mediating peers, saw the following results: 44 percent more ad impressions.

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InMobi

DECEMBER 13, 2019

In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. This is a shame, as what can be done with mobile app ad creatives far outpaces what’s available in browser-based environments. In Q1 2019, U.S.

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InMobi

JUNE 27, 2017

In this edition of the InMobi Event Diary, we are looking at the highlights and developments from InMobi’s participation in the 2017 IAB Mobile Symposium, where InMobi was the premier sponsor. Anne went into great detail on how InMobi was focusing on a VAST-based solution to provide a buffer-free video experience for consumers.

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InMobi

MAY 21, 2018

billion from this kind of fraud in 2017 alone. In light of this, how can advertisers be sure their video ads are viewable and actually seen by their target audience? The answer lies in using the right partners - ones that are committed to fighting fraud and ensuring quality ad views. Brands lost approximately $6.5

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MobileAds

JANUARY 20, 2021

According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014. Pros of Interstitial Ads. High impressions. Cons of Interstitial Ads. In-App video advertising has been steadily gaining traction. The expanse of video ads reach on mobile is mind-blowing.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

InMobi

JANUARY 17, 2019

In our latest report, Mobile Programmatic Advertising Trends 2018 , data points from the InMobi Exchange showed that budgets dedicated to programmatic media buying jumped over 300 percent between the first six months of 2017 and the first half of 2018. market and grow a whopping 500 percent between the second and third quarters of 2018.

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NewProgrammatic

FEBRUARY 24, 2022

In 2019, WSJ reported that “publishers only get about 4% more revenue for an ad impression that has a cookie enabled than for one that doesn’t.” . Autoplaying video ads and audio ads on music streaming services are considered to be annoying by over 50% of respondents. User experience comes first.

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Smart-Hub

DECEMBER 22, 2023

Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically. These platforms facilitate the buying of ad impressions in real time, allowing advertisers to reach their target audience more efficiently and at scale.

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Karola Karlson

FEBRUARY 1, 2021

For example, AdEspresso’s research of 2017 Q4 results shows that the average CPC on Facebook is anywhere between $0.20-$0.80. In-between 2017-2021, the advertising costs have significantly increased. You should now be ready to pay up to $3 per ad click. Although some ads for broad audiences still deliver $0.20

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CPC CPM Click Through Rate Audience 52

Single Grain

MAY 8, 2023

The Facebook Ad categories are: Awareness: Awareness ads are largely focused on delivering the ads to as many people as possible to get the word out about the brand. The KPI, in this case, is usually tied to impressions and clicks.

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Ad Beat

JULY 26, 2019

By 2017, the company was earning US$13.094 billion in annual revenue (20.8% However, it does not persuade an already interested consumer, thereby, making it more effective for the early impressions and not the late ones.”. billion in 2002. increase from 2016) and their market valuation was projected to be US$98.2

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VideoWeek

FEBRUARY 2, 2024

ShowHeroes and Adelaide Bring Attention Measurement to CTV ShowHeroes, a video ad tech company, has announced a new attention measurement solution for CTV, in partnership with attention specialist Adelaide. Studies carried out by xpln.ai CEO Fabien Magalon.

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Brid.tv

NOVEMBER 8, 2022

Let’s dig deeper into what programmatic advertising is, how it works, and how your video business can thrive using programmatic ads. What Is Programmatic Video Advertising. Programmatic advertising is a method of buying and selling ad real estate in real time using a software solution such as a programmatic ad network.

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Single Grain

JULY 7, 2020

was launched as an app on which people could create short (up to one minute) lip-syncing music videos with sound tracks and effects. had over 90 million registered users , and one year later (May 2017), the app hit 200 million users. in November 2017 and wound up merging it with TikTok on August 2, 2018. ByteDance Ltd.

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VideoWeek

DECEMBER 8, 2023

The findings follow the ANA’s revelation that 15 percent of programmatic ad spend goes on MFA sites. In addition, the average campaign ran on 44,000 websites, but 500 websites accounted for 63 percent of impressions. Manning has been Client Investment Director at Publicis-owned Starcom since 2017.

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VideoWeek

JUNE 30, 2023

In this week’s Week in Review: YouTube tests an online gaming product, brands ask TikTok creators to submit video ads , and Ampere forecasts the addressable TV market to be worth $87 billion by 2027. Brands Ask TikTok Creators to Submit Video Ads TikTok has invited brands to request video submissions from creators.

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VideoWeek

JUNE 17, 2022

Ten Percent of CTV Ads Play When TV is Off, Claims GroupM & iSpot. Most of those lost impressions come from ancillary devices, with 17 percent of ads played via dongles, sticks and gaming consoles being delivered when the TV is off. Azerion and Oracle Protect Against Invalid Traffic. The multi-day auction generated $6.2

Ad Tech 59

Ad Tech Impressions Media Agency 59

Clearcode

APRIL 26, 2022

In 2017, Apple released a feature called Intelligent Tracking Prevention (ITP), which is designed to increase privacy for Safari users by preventing cross-site tracking. This AdTech platform is responsible for making decisions about what ads to show on a website, serving those ads, connecting with other AdTech platforms (e.g.

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Ad Beat

NOVEMBER 25, 2024

2017: “Realize the potential.” Ad spend and networks From August, 2023 to August 2024, AmEx has spent a whopping $83.7M on all types of display ads, gaining a substantial 18.5 billion impressions in return. Yahoo and axs.com come in at third and fourth place with an ad spend of $2.5M Free membership for life?

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VideoWeek

SEPTEMBER 29, 2023

Roku Brings Video Ads to Spotify CTV App Spotify and Roku have announced the introduction of video ads to the Spotify app on the Roku platform. Roku will offer Spotify video inventory through its Roku Audience Network, as part of Spotify’s Video Everywhere ad offering.

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