2017 Impressions Viewability 
InMobi
SEPTEMBER 17, 2019
Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. desktop and mobile) environments, it’s critically important to prioritize and measure viewable ad rates. Mobile app viewability is a key differentiator.
InMobi
JULY 31, 2017
However, measuring mobile viewability is still extremely limited. Many brand marketers wonder how to measure viewable impressions on mobile without sacrificing media performance. With a slow load time, viewability and completion rates are both severely lessened. Of course, most users will abandon the ad after two seconds.)
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InMobi
DECEMBER 11, 2018
For mobile advertisers today - especially those leveraging programmatic media buying and in-app inventory - rising rates of fraud and an overall lack of verifiable viewability for their ads are major concerns. Historically, less than half of all mobile ads are viewable , and mobile ad fraud nearly doubled between 2017 and 2018.
Ad Monsters
DECEMBER 19, 2023
Consider MFA inventory MFA inventory : sellers of such inventory are never going to voluntarily add extra fields to their impression reports showing how many other ad placements were simultaneously loaded on the page, or how many ad placements didn’t meet viewability standards. 400,000 sites! Nothing could be further from the truth.
Martech
JUNE 10, 2022
To support impression and viewability measurement, IAB Tech Lab announced an expansion of Open Measurement (OM) SKD, available for CTV in 3Q. Ads.txt was originally launched in 2017 and aims at verifying and validating ad destinations in programmatic bidding. Open Measurement SKD for CTV. specification to public comment.
InMobi
MAY 21, 2018
Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. billion from this kind of fraud in 2017 alone. This is an area we’ve long been passionate about, and the video ad viewability rates prove it. on average.
InMobi
SEPTEMBER 28, 2016
This post first appeared in EContent In the march towards automation, greater control and transparency, more advertisers are opting for programmatic buying of digital impressions than ever before. By 2017, U.S. There are three major challenges surrounding programmatic advertising – Viewability, ad fraud, and ad blocking.
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