Martech

APRIL 12, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms in a number of ways, making the value proposition even more attractive. Those reporting that they had implemented a CDP fell from 31% to 25%.

Machine Learning 114

Machine Learning Marketing Healthcare eCommerce 114

Martech

MAY 8, 2023

Do I know the difference, if any, between AI and machine learning? And do I know what the heck is deep learning? At least by 2017, AI was being used to create, not just personalized but individualized video content — generated when the user clicks on play, so fast that it appears to be streaming from an existing video library.

Machine Learning 107

Machine Learning Food MarTech Conversion 107

Ad Monsters

NOVEMBER 30, 2023

More users are opting into Acceptable Ads and AI and machine learning will make ad filtering more effective. These increases in ad blocking are interesting given the 2017 plateau when the Better Ads Standards first rolled out. Ad blocking is on the rise again, set to cause $54 billion in ad revenue losses worldwide.

Machine Learning 114

Machine Learning Ad Tech Audience Mobile Ads 114

Martech

SEPTEMBER 24, 2021

“In 2017 we took a look at our data and found that it was good, but ultimately it wasn’t great and we really wanted it to be so,” said Dominic Freschi, Senior Data Administrator, Marketing at accounting and consulting firm Armanino, speaking at MarTech.

ROI 138

ROI Marketing Machine Learning MarTech 138

InMobi

DECEMBER 13, 2017

Delivering a Digital transformationAvi Patchava, VP, Machine Learning and Artificial Intelligence, at InMobi was part of the panel discussion that was moderated by Vinay Jammu, Technology Leader for Physical-Digital Analytics at GE Global research, and featured Dr. A use case is the sole unit of measuring the impact of AI transformation.

Machine Learning 52

Machine Learning Audience 52

The Ad Tech Blog

SEPTEMBER 6, 2023

The timeline was: deep neural networks in 2014 led to the transformer network, which led to GPT in 2017 (text generation, including code generation). It provides an in-depth exploration of the concepts and future prospects of AI and machine learning, a must-read for anyone invested in this field. What Are Today’s Tools?

Machine Learning 147

Machine Learning Agency 147

Martech Series

JANUARY 12, 2023

“As a trusted UKG technology partner since 2017, we have partnered on digital transformation projects globally providing data migration solutions into the UKG platform,” said Jeff Mitchell, Scan-Optics CEO. As a result, customers will be able to retrieve documents faster while keeping files updated and audit ready.

Machine Learning 93

Machine Learning MarTech Marketing Data Management Platform 93

Martech Series

JUNE 16, 2022

. “RollWorks’ Site Visitor API helps marketers turn their data into account-based insights, thanks to our rich data assets, ability to ingest first- and third-party data, and machine-learning models,” added Cooperman.

Machine Learning 91

Machine Learning Cookies ROI MarTech 91

Martech Series

NOVEMBER 22, 2022

Keboola was founded in 2017 and has been bootstrapped until now – the company expects to achieve $8 million revenues in 2022 and at least double that in 2023. Up until the current round of funding, Keboola has been entirely self-funded, having been officially founded in 2017 after nearly a decade running in bootstrap mode.

Machine Learning 91

Machine Learning Retail MarTech Finance 91

Martech

JANUARY 12, 2024

Graichen educates a worldwide audience on the use of Bittensor, a decentralized AI network that incentivizes participants to train and operate more than 4,000 machine-learning models in a distributed manner. Bittensor is like Bitcoin in many ways. I’ve been doing that for about 20 years. Q: Then came BitAPAI? “BitaPAPI?

Machine Learning 113

Machine Learning Non-Profit Education MarTech 113

Martech Series

JUNE 20, 2022

SortSpoke was founded by Jasper Li in 2017, in response to a clear gap in the market identified throughout his decade as a consultant with PwC. Leveraging its own proprietary rapid machine-learning technology, SortSpoke works alongside customer experts, learning from user feedback with as little as 10 training pieces.

Machine Learning 71

Machine Learning MarTech Marketing Advertising 71

InMobi

JANUARY 1, 2018

In 2017, we saw consolidation of many ad tech players, with merger and acquisition deals reaching record levels. What has been most apparent in 2017 is that the ad tech industry is not for the fainthearted. 2018 will be a rough ride for most, and it will end with fewer players than we had in 2017. But it's not over yet.

Machine Learning 52

Machine Learning Ad Tech Ad Click Food 52

Martech Series

OCTOBER 18, 2022

customers an advancement in creative optimization capabilities with AI and machine learning for digital advertising. Now, ten months later, the two companies, along with Viralspace.ai, have formally integrated to offer Smartly.io He is an industry expert and has received recognition as “One To Watch” in Campaign Tech Awards.

Machine Learning 63

Machine Learning Social Advertising MarTech Media 63

Digiday

JANUARY 12, 2023

Since 2017, Harry’s has helped TTP serve more than 221,000 LGBTQ individuals in crisis, 47% of which identified as men or non-binary. Merkle & Stop The Traffik – Using machine learning to prevent Human Trafficking. Throughout their partnership, Harry’s has donated more than $1.1 Full GGA winners list below: Animal Welfare.

Food 73

Food Machine Learning Healthcare Manufacturing 73

Martech

NOVEMBER 15, 2021

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. With advanced AI and machine learning capabilities, clients can use the platform to create and test and deploy their own predictive analytic algorithms. A sophisticated UI. The platform consumes 1.5

Marketing 109

Marketing Machine Learning ROI Cookies 109

Single Grain

DECEMBER 23, 2019

One of the biggest trends in Pay-per-Click (PPC) advertising for 2020 will be automation – the use of artificial intelligence (AI) and machine learning (ML) to automate labor-intensive tasks associated with Google and Bing ads. Book My Free Marketing Consultation. 10 PPC Trends You Can't Ignore in 2020. Trend #1: PPC Automation.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Single Grain

JULY 19, 2019

13% of all American homes owned a smart speaker in 2017, and is expected to increase to 55% by 2022. 25% of shoppers used voice assistants during their holiday shopping in 2017. How Machine Learning Is Transforming Content Marketing. Basic communication. Product recommendations. Content creation. Email personalization.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

InMobi

MAY 29, 2018

IAB: In May 2017, the IAB officially rolled out its Ads.txt initiative, which they succinctly described as “ a public record of Authorized Digital Sellers.” Between September 2017 and late February 2018, the percentage of the top 5,000 websites using Ads.txt went from less than 9 percent to 51 percent , according to eMarketer.

Retargeting 52

Retargeting Machine Learning Audience Mobile Ads 52

Basis

JULY 1, 2022

This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019. Much like eBay , ad exchanges saw second-price auctions as a better, more accurate valuation of publishers’ inventory.

CPM 92

CPM Impressions Ad Exchange Demand Side Platform 92

InMobi

FEBRUARY 19, 2018

of all digital ad spend, up from 38% in 2017. Mobile advertising, with its voluminous data and high dimensionality, is the perfect industry for the application of machine learning and data sciences. 2018 is slated to be the year of big transformation in India as mobile comprises 52.7%

Viewability 52

Viewability Machine Learning Marketing Advertising 52

Single Grain

JULY 19, 2019

13% of all American homes owned a smart speaker in 2017, and is expected to increase to 55% by 2022. 25% of shoppers used voice assistants during their holiday shopping in 2017. How Machine Learning Is Transforming Content Marketing. Basic communication. Product recommendations. Content creation. Email personalization.

Marketing 111

Marketing SEO Machine Learning Banner 111

VideoWeek

OCTOBER 6, 2023

Altice acquired the ad tech firm in 2017 for €285 million. ” Magnite Launches New Demand Manager Tool Magnite, an independent sell-side advertising company, has announced a new machine-learning tool called ‘Demand Manager’. In 2021, the telco explored spinning Teads off via an IPO, but the listing plans were abandoned.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Martech Series

JULY 6, 2022

As we bring together our patented machine learning technology for Streaming+ and Mobius, our suite of AI-enabled marketing intelligence and media activation technology, the timing couldn’t be better to partner with Susan as her background and vision aligns exactly with where we’re headed.

Marketing 71

Marketing Machine Learning Healthcare Agency 71

Paleo AdTech

DECEMBER 10, 2023

Manu was the co-founder and CEO of Visual IQ from 2006 to its sale to Nielsen in 2017. ” Namely: Using machine-learning to determine the fractional attribution for different elements of the campaign. ” “Right from the beginning,” he says, “we went for the hard problem.”

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

Paleo AdTech

DECEMBER 8, 2021

Manu was the co-founder and CEO of Visual IQ from 2006 to its sale to Nielsen in 2017. ” Namely: Using machine-learning to determine the fractional attribution for different elements of the campaign. ” “Right from the beginning,” he says, “we went for the hard problem.”

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

illumin

APRIL 15, 2019

According to Census Bureau data, in 2017 a record 66.6 In the ever-evolving marketing world, it is crucial to keep pace with demographic change – and even better to stay ahead. Significant changes in the U.S. cultural landscape have made in-culture advertising imperative. million U.S.

Advertising 72

Advertising Food Audience Cookies 72

AdvertiseMint

SEPTEMBER 18, 2023

billion 2017 $177.86 These services include web hosting, data storage, and machine learning. Amazon Revenue in the Last 10 Years Jeff Bezos, one of the world’s richest men, has made Amazon a global corporation worth nearly 2 trillion dollars. billion 2014 $88.98 billion 2015 $107 billion 2016 $135.98 billion 2018 $232.88

Machine Learning 52

Machine Learning Food Electronics Shipping 52

Single Grain

OCTOBER 20, 2020

Just a few years ago, in 2017, infographics were merely considered the most shareable form of content. The trending hashtag #MeToo exploded across the globe between late 2017 and early 2018, encouraging millions of women to speak out about their experience of sexual assault. Today, 40.2% Pretty impressive. 3) Metoomentum.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Martech Series

DECEMBER 30, 2022

Unlike traditional agencies, which often depend on older data like bank and utility bills to establish a profile, Credit Kudos employs machine learning and real-time data to provide a richer picture of a person’s credit score. Pensando, a startup in edge computing, is purchased by AMD for $1.9

Healthcare 121

Healthcare Manufacturing Electronics Communications 121

InMobi

JUNE 8, 2018

The percentage of firms worried about fraud specifically on their video ad networks rose from 33 percent in 2017 to 48 percent this year. The problem is especially acute with video. This is far from a new problem, as fraud is nearly as old as time. But, getting to this stage is far easier said than done.

Ad network 52

Ad network Machine Learning Ad Space ROI 52

Ad Monsters

JUNE 17, 2022

She has been a data science leader and subject matter expert in machine learning, graph theory, computation science, and heavy-tailed distribution for over 15 years. Her impressive background and phenomenal work have earned her recognition by Chief Security Officers as one of the “12 amazing women in security” in 2017.

Ad Tech 105

Ad Tech Media Real Estate Communications 105

InMobi

JULY 22, 2019

That’s down quite a bit from 2017, when it was a whopping 90%, but it’s still a clear plurality nonetheless. GET IT NOW The Current State of Brand Safety Brand safety remains an ever-present concern in digital advertising. A November 2018 survey found that 60% of advertising industry professionals in the U.S. were worried about brand safety.

Machine Learning 40

Machine Learning Viewability Impressions Media 40

illumin

JULY 18, 2019

billion in 2017. (You can find the full deck at the bottom of this post.). Our Top 5 Takeaways. More than half of the world (3.8 billion people) were internet users last year, up from 3.6

Machine Learning 56

Machine Learning Media Marketing Advertising 56

Basis

AUGUST 23, 2023

This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019. Much like eBay , ad exchanges saw second-price auctions as a better, more accurate valuation of publishers’ inventory.

CPM 52

CPM Impressions Ad Exchange Demand Side Platform 52

VideoWeek

AUGUST 23, 2024

The tool, Sponsored TV, offers self-service controls and measurement, alongside machine learning-driven optimisation models informed by Amazon’s first-party shopping and entertainment data. Amazon said the product has no minimum campaign spend, no minimum daily spend and no upfront commitments.

Ad Tech 98

Ad Tech Cookies Agency Media 98

InMobi

DECEMBER 17, 2018

KEEP READING The Growing Global Data Monetization Market In 2017, The Economist now famously proclaimed that the “world’s most valuable resource is no longer oil, but data.” Stay tuned for upcoming blog posts all about what leading figures in the mobile advertising and marketing space think will become pervasive in the new year.

Advertising 52

Advertising Header Bidding GDPR Machine Learning 52

Martech

MARCH 18, 2024

And he was experimenting with machine learning and AI. We were visiting a client in 2017 and both burnt out from the work. I’m someone who likes things nice and clean and tidy buttoned up, a little bit of a perfectionist. Q: How did you and Chris Penn meet? We all just kind of sat there wide-eyed.

Pharmaceuticals 62

Pharmaceuticals Machine Learning Agency Healthcare 62