Martech

MAY 8, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. vs. Google antitrust trial.

Search Advertising 123

Search Advertising Advertising Click Through Rate Machine Learning 123

Adtelligent

JULY 19, 2022

As with everything online, there are the latest trends and tendencies, and some advertising channels are more relevant than others. Search advertising. Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

InMobi

NOVEMBER 2, 2021

He has an MBA from the University of Manchester, an undergraduate degree from the University of Plymouth, and a thesis he completed as recently as in 2017. He is also an avid squash player, often competing in local tournaments like Singapore National Squash League and SG Masters Open. In the past, however, he has had many roles at InMobi.

Entertainment 52

Entertainment Search Advertising Machine Learning Retail 52

Single Grain

SEPTEMBER 3, 2019

Content marketing gets 3X more leads than paid search advertising. 70-80% of search engine users are only focusing on the organic results. The sophisticated software uses machine learning to improve itself by using data from users’ common mistakes. 18) Grammarly.

Marketing 106

Marketing SEO Banner Audience 106