Martech

SEPTEMBER 10, 2024

The fine comes from a 2017 case in which regulators said Google abused its dominant market position in favoring its own shopping comparison service. “We We made changes back in 2017 to comply with the European Commission’s decision. We are disappointed with the decision of the Court,” a Google spokesperson told CNBC on Tuesday.

Ad Tech 112

Ad Tech MarTech Marketing Advertising 112

Martech

JANUARY 16, 2025

AI tools are transforming how marketers research, write and make decisions. The rise of AI in search and marketing An interesting piece of research was released in late December but may have been lost in the busy holiday season. And, as an observer of younger generations of marketers using AI, they may be particularly vulnerable.

Marketing 125

Marketing SEO MarTech Advertising 125

Adweek

MARCH 29, 2023

Major League Baseball's marketers are trying to make it more of the former and less of the latter. In 2017, Sports Business Journal put the average age of an MLB viewer at 57. Nostalgia is both baseball's brand and its burden. While the league has used streaming, social media and other tools to bring younger.

Media 307

Media Marketing 307

Adweek

NOVEMBER 5, 2024

LinkedIn launched native video in 2017 and got more serious about the format in March 2024, seemingly overnight turning its algorithm sights on being the TikTok of B2B video. I started playing around with videos on LinkedIn casually about a year ago, mostly out of curiosity.

Media 326

Media Marketing 326

Adweek

FEBRUARY 16, 2024

22 shattered Kelsey Plum's all-time record of 3,527 career points set in 2017, scoring 49 points. Caitlin Clark wore an Iowa jersey while breaking the NCAA women's basketball scoring record, but State Farm, Nike, Peacock and other brands and networks were also on her team leading up to her big moment. On Thursday night, No.

Marketing 341

Marketing 341

Adweek

NOVEMBER 3, 2023

Shalane Flanagan is an Olympic medalist and an accomplished distance runner, but she made herself a legend in the five boroughs in 2017 after becoming the first U.S. woman to win the New York City Marathon in 40 years. Now she's helping Mastercard and its small business partners stay ahead of the pack. The New.

Marketing 300

Marketing 300

Marketing Tech News

JANUARY 23, 2024

As the second-largest market in the digital advertising space, the social media ad industry has grown tremendously over the years. billion social media users across the world and over 90% of marketers using social media to promote brands and reach customers, it`s no wonder this type of advertising has become one. With an estimated 4.9

Media 100

Media Advertising Marketing 100

Adweek

JUNE 18, 2023

In 2017, amid the buzz of the Cannes Lions International Festival of Creativity, holding company Publicis Groupe dropped a bombshell. The network announced that it was foregoing all marketing efforts and awards including Cannes for the next year to refocus its resources on developing an artificial intelligence platform called Marcel.

Marketing 245

Marketing 245

Adweek

MARCH 8, 2024

in 2017, Pabst Blue Ribbon beer jumps feet-first into the post-pandemic experiential wave with a two-day event coming this summer featuring Billy Idol, T-Pain, Violent Femmes, Big Thief and numerous local favorites. Reviving a music festival that last rocked Portland, Ore.,

Marketing 284

Marketing 284

Adweek

OCTOBER 13, 2022

Navy has been using its "Forged by the Sea" campaign since in 2017 to pitch Gen Zers on the benefits of service. With recruitment down due to Covid-19 and a strong job market, the latest effort from agency-of-record VMLY&R aims to change the minds of 17-to-24-year-olds who never thought they'd enlist. Launching on.

Agency 246

Agency Marketing 246

Adweek

JANUARY 8, 2024

Definitely: Polamalu with the Pittsburgh Steelers in 2006 and 2009, Lynch with the Seattle Seahawks in 2014 and Gronkowski with the New England Patriots in 2015, 2017 and 2019 and the Tampa Bay Buccaneers. Super Bowl champions?

Marketing 274

Marketing 274

Adweek

FEBRUARY 3, 2023

When ESPN brought the fan-favorite "This Is SportsCenter" ads in-house in 2017, it didn't expect a pandemic to force the campaign to go dormant two years later. Now, with the help of new creative partner Arts & Letters, "This Is SportsCenter" is officially back with four spots--shot in a single day at ESPN headquarters in.

Marketing 272

Marketing 272

Fuel Lines

AUGUST 22, 2014

In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients. Social Advertising is projected to generate $11 billion in revenue by 2017. My business was made through social media.

Social Advertising 279

Social Advertising Agency Advertising Media 279

Ad Espresso

DECEMBER 12, 2017

Marketers know that images are an important part of ad design and campaigns. Lots of time goes into finding the right images to include and testing ads to find the combination of images and text that will get the most attention. But why does Facebook ad image size matter? Why should you care and invest time Read more.

Marketing 140

Marketing 140

Martech

AUGUST 13, 2024

Chris Ridley, head of paid media at integrated digital agency Evoluted, predicts a resolution similar to that of Google shopping in 2017: “What I do see happening is an echo of what we saw happen to Google Shopping in 2017. Google has been losing market share for a couple of years now.

Search Advertising 112

Search Advertising Agency Advertising Marketing 112

VideoWeek

APRIL 10, 2025

By 2024, everyone working in digital advertising was tired of hearing about cookie deprecation, writes Thomas Bernal, VP Go To Market at Ogury. 2017: Apple takes on the data privacy mantle Today, a mix of policies and PR have cemented Apples reputation as a data privacy champion.

Cookies 91

Cookies Ad Tech First-Party Cookies GDPR 91

Smart Insights

JUNE 9, 2023

As demonstrated by these charts … The post Forecast e-commerce growth in percentage of online retail / e-commerce sales 2017 to 2024 appeared first on Smart Insights.

Retail 99

Retail eCommerce Marketing 99

Ad Espresso

SEPTEMBER 20, 2017

Summer is (almost) over

Marketing 145

Marketing Media Advertising 145

Adweek

SEPTEMBER 9, 2024

Those ticket sales rank as the second-biggest September debut of all-time, ahead of 2019's It Chapter 2 ($91 million) and behind only 2017's It ($123 million). Variety) Beetlejuice Beetlejuice's foreign launch of $35 million from 69 markets is notably behind its.

Marketing 157

Marketing Media 157

Fuel Lines

AUGUST 17, 2017

The survey questions were sent to over 6000 marketing agencies. Click Here for a free copy of the RSW/US 2017 Thought Leader Survey Report. Additional articles of interest: A Fresh Look at How to Market Your Ad Agency for New Business. How to Fuel Ad Agency New Business With Content Marketing.

Agency 254

Agency Marketing Media Advertising 254

AdvertiseMint

FEBRUARY 27, 2025

Unlocking Success: How Humor in Marketing Boosts Engagement In today’s fast-paced, content-saturated world, marketers are constantly seeking innovative ways to engage audiences. Why Humor Works in Marketing Humor is a powerful psychological tool that captures attention and fosters emotional connections.

Marketing 52

Marketing Audience Impressions Conversion 52

Martech

OCTOBER 9, 2023

The percentage of marketers using CDPs dropped from 31% in 2022 down to 25% in 2023, according to a report from the CDP Institute. It’s the first time the number has dropped in the history of the annual survey which began in 2017. 3% said they had a single system that served nearly all marketing functions. Image: CDP Institute.

Marketing 117

Marketing MarTech 117

Smart Insights

SEPTEMBER 14, 2023

Benchmark your use of AI with other businesses Despite the recent hype around ChatGPT, the opportunities for using AI in marketing are far from new. We have been advising on using AI for marketing since at least 2017 when we … The post How many businesses are using ChatGPT and AI for Marketing?

Marketing 103

Marketing 103

Martech

SEPTEMBER 24, 2021

Marketers know accurate data is tablestakes. “In 2017 we took a look at our data and found that it was good, but ultimately it wasn’t great and we really wanted it to be so,” said Dominic Freschi, Senior Data Administrator, Marketing at accounting and consulting firm Armanino, speaking at MarTech.

ROI 139

ROI Marketing Machine Learning MarTech 139

Ad Monsters

JANUARY 23, 2025

The FAST market is experiencing remarkable growth, with consumers increasingly turning to these channels as a cost-effective alternative to traditional cable and paid streaming services. This shift in consumer behavior is driven by rising subscription fees, market fragmentation, and a growing demand for accessible, high-quality content.

Audience 103

Audience Advertising Marketing 103

Digiday

APRIL 8, 2024

This is not Warby Parker’s first time marketing around a solar eclipse. The 14-year-old brand first distributed ISO-certified eclipse glasses around 2017’s “Great American Eclipse.” Another tenet is “learn, grow and repeat,” and the 2024 eclipse provided “an awesome opportunity,” to implement its 2017 learnings, he said.

Marketing 94

Marketing Retail Media 94

Ad Rants

AUGUST 16, 2024

Fortnite, a popular online multiplayer video game developed by Epic Games, first released in 2017, has made waves not just for its gameplay but also for its impact on digital marketing strategies within the gaming industry. Meanwhile, iOS is the operating system developed by Apple Inc.

Marketing 130

Marketing Entertainment Audience 130

Martech

JANUARY 24, 2022

According to Forrester, 80% of marketing automation users see a 77% increase in conversions [1]. As a B2B marketer, you work with vast amounts of data to execute campaigns across multiple channels. Marketing automation can help, though. With it, you can use one system for all your marketing tasks.

Marketing 101

Marketing Communications Conversion MarTech 101

Single Grain

AUGUST 11, 2020

The COVID-19 pandemic has ensured that most marketers are facing moderate to significant budget cuts ; this means you need to find lean ways to reach out and connect with potential buyers. That’s where attention marketing can make a big difference. Book My Free Marketing Consultation. What Is Attention Marketing?

Marketing 145

Marketing Audience Education Pop-Up 145

Martech

DECEMBER 5, 2023

Since the release of the most recent Martech Landscape in May 2023, 2,042 new marketing technology tools have surfaced, bringing the total to 13,080 — an 18.5% Dig deeper: 3 ways email marketers should actually use AI The global development of these tools shows the desire for solutions that natively understand the place they are being used.

Marketing 133

Marketing MarTech Manufacturing 133

Martech

MARCH 28, 2023

Marketing as “an art and a science” is as platitudinous as it’s nebulous —but true nonetheless. What comes to mind when you think about marketing? Are your marketing efforts aligned with your customer’s goals? The implications of serotonin in marketing are complex and not fully understood.

Marketing 134

Marketing Audience MarTech Conversion 134

Martech

MAY 4, 2022

Sidharth Iyer is an SEO marketing consultant who has worked in marketing for more than a decade. How did you come to be in marketing? And it’s only when I landed in Canada as an immigrant in 2017 that I saw an opportunity to transition to marketing. Get the daily newsletter digital marketers rely on.

SEO 113

SEO Marketing Conversion Entertainment 113

Martech

AUGUST 25, 2021

” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. And looking back over the last few years it becomes clear that a number of players in the marketing technology space were building communities. Take Women of Sitecore, for example.

Marketing 144

Marketing Retail Education MarTech 144

Single Grain

MAY 27, 2021

Social media marketing is no different. The ever-evolving landscape of social media platforms is making it challenging for brands to get the most out of social media marketing. In fact, the market of AI in social media is expected to grow up to $2.2 Why Should You Focus on Social Media Marketing? Reduced marketing costs.

Media 145

Media Machine Learning Marketing ROI 145

Chief Martech

MAY 4, 2022

we released the global 2022 marketing technology landscape , after taking a year off in 2021. But despite its mind-boggling scale, the martech landscape has always been a sidebar to the real story of how technology is changing marketing. Every year, marketers enter by sharing a single slide that illustrates their martech stack.

MarTech 118

MarTech Marketing Non-Profit Entertainment 118

Martech

MARCH 5, 2025

Dig deeper: How to build trust and loyalty in retail with reception marketing Moving beyond revenue-focused KPIs If retail is a brand ambassador, businesses must consider how they measure success. However, customer demand proved otherwise, and in 2017, Everlane opened its first store in New York City.

eCommerce 82

eCommerce Retail Brand Awareness Food 82

Martech

JANUARY 13, 2022

As the events space continues to evolve, event marketers have a new option when planning live, virtual or hybrid experiences. Since patenting their end-to-end holographic capture and display technology in 2017, Toronto-based company ARHT Media (pronounced “art”) has expanded their presence at events and in other corporate use cases.

Marketing 123

Marketing Retail Media Communications 123