Martech

MARCH 10, 2025

A study by the Pew Research Center as far back as 2017 highlights that information overload is a significant factor contributing to this trend. This phenomenon is exacerbated by the prevalence of social media and short-form content, which cater to quick consumption and instant gratification (Pew Research Center, 2017).

Marketing 116

Marketing Audience MarTech Media 116

More About Advertising

JULY 1, 2024

All-conquering Publicis Media has bagged another big one, agency of record (AOR) for Lego which spends about $330m on media globally. IPG Mediabrand agency Initiative, which repitched, has been Lego’s media agency since 2017.

Media 104

Media Agency Advertising Finance 104

Ad Espresso

SEPTEMBER 20, 2017

Summer is (almost) over

Marketing 145

Marketing Media Advertising 145

Martech

AUGUST 13, 2024

Chris Ridley, head of paid media at integrated digital agency Evoluted, predicts a resolution similar to that of Google shopping in 2017: “What I do see happening is an echo of what we saw happen to Google Shopping in 2017.

Search Advertising 111

Search Advertising Agency Advertising Marketing 111

Fuel Lines

AUGUST 17, 2017

Click Here for a free copy of the RSW/US 2017 Thought Leader Survey Report. It includes additional insights, statistics and advice for small to midsize advertising, digital, media and PR agencies. Only 36% of agencies are consistently applying creativity in the development of their pricing and compensation proposals.

Agency 254

Agency Marketing Media Advertising 254

Single Grain

MAY 27, 2021

Social media marketing is no different. The ever-evolving landscape of social media platforms is making it challenging for brands to get the most out of social media marketing. In fact, the market of AI in social media is expected to grow up to $2.2 Why Should You Focus on Social Media Marketing? from 2018 to 2023.

Media 145

Media Machine Learning Marketing ROI 145

Martech

OCTOBER 31, 2024

PebblePost and Postie, founded in 2014 and 2017 respectively, were early proponents of putting data at the heart of their direct mail operations; indeed, PebblePost has always called its offering “programmatic direct mail.” Are you a veteran? Are you a Medicaid recipient? ” It began, said Ross, with retargeting.

Marketing 129

Marketing Retail Retargeting Conversion Rate 129

Single Grain

JUNE 2, 2020

This post about the impact that social media has on business has been updated for 2020. Social media has had a huge impact on how businesses find and communicate with their audiences. Prior to social media, businesses had to travel to live events to find a targeted group of prospects. The Value of Social Media.

Media 141

Media Audience Brand Awareness Pop-Up 141

Ad Monsters

OCTOBER 31, 2022

Instead, I’m sure the ad tech ecosystem is grateful that she used her passion for deduction and problem-solving to decipher all things marketing and digital media. . In 2017, Pratt started her position at 84.51? where she was instrumental in the creation of Kroger Precision Marketing and became a pioneer of retail media. . “If

Retail 129

Retail Media Ad Tech Impressions 129

Adweek

OCTOBER 22, 2024

Discovery, alleging that the electric vehicle maker ripped off scenes from 2017 film Blade Runner 2049 to promote its new robotaxi. (LA A Los Angeles-based production company sued Tesla, CEO Elon Musk, and Warner Bros.

Entertainment 157

Entertainment Media 157

Adweek

SEPTEMBER 9, 2024

Those ticket sales rank as the second-biggest September debut of all-time, ahead of 2019's It Chapter 2 ($91 million) and behind only 2017's It ($123 million). Beetlejuice Beetlejuice scored a huge $110 million from 4,575 theaters in its opening weekend.

Marketing 157

Marketing Media 157

Martech Series

JANUARY 16, 2023

ecommerce conference and community, today announced a majority investment from CloserStill Media, the producer of market-leading business events, exhibitions and conferences. conferences and events business into ClosersStill Media U.S. CommerceNext, the leading U.S. CommerceNext , the leading U.S. Europe and Asia.

eCommerce 105

eCommerce Media Retail MarTech 105

More About Advertising

FEBRUARY 29, 2024

WPP’s EssenceMediacom is facing another big challenge: Sky is reviewing its European media account, worth an estimated £470m, £250m in the UK alone. EssenceMediacom won the business in 2017 and has since added more digital work.

Media 81

Media Advertising Ad Tech Finance 81

Martech

JUNE 10, 2022

It’s unparalleled in the approximately quarter-century of the digital media industry. The digital transformation in the media industry has placed unparalleled pressure on all the links in the complex digital ad supply chain. The post IAB Tech Lab prepares digital media industry for ‘watershed moment’ appeared first on MarTech.

Media 111

Media Viewability Ad Exchange Impressions 111

Digiday

MARCH 25, 2025

Founded in 2017, 1440 Media operates an eponymous newsletter, 1440, with the goal of providing a comprehensive and unbiased news roundup for a subscriber base that currently stands at 4.5 Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. links per opened newsletter.

CPM 47

CPM Media Audience Advertising 47

Adweek

SEPTEMBER 11, 2024

explored switching away from Google's advertising tools in 2017 but estimated that doing so would cost The Wall Street Journal publisher at least $9 million in ad revenue, a former executive testified Tuesday at Google's antitrust trial in Virginia. Reuters) Fox is ready to deal. During an interview at a Goldman Sachs conference.

Advertising 144

Advertising Media 144

Ad Monsters

DECEMBER 19, 2023

The ANA’s Programmatic Media Supply Chain Transparency Study finally elevates the role that systemic “information asymmetries” play in allowing programmatic waste to persist. Digital media is filled with such gotchas. Case in point: the “website reduction” experience of JPMorgan Chase in 2017 as noted in the ANA report.

Media 127

Media Impressions Education Viewability 127

Banner Flow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. What will our social media ad trends guide cover?

Media 98

Media Advertising ROI Entertainment 98

AdExchanger

SEPTEMBER 21, 2022

A podcast interview withJeff ClarkVP, Product and AnalyticsJeff Clark began at Walmart in 2017, before Walmart Connect was Walmart Connect, and before even Walmart Media Group prior to that. But whatever you call it, Walmart is homing in on a major opportunity in the booming retail media category.

Retail 98

Retail Media Ad Exchange 98

Martech Series

NOVEMBER 21, 2022

Intention.ly, the growth engine design consultancy firm transforming the way fintech and finserv firms approach marketing, announced today that it has acquired C-Suite Social Media, an all-in-one digital marketing and social media agency supporting the financial services sector. Together, Intention.ly The post Intention.ly

Media 81

Media MarTech Marketing Agency 81

Digiday

AUGUST 1, 2024

The deal will see 35 million Outbrain shares of common stock issued to Altice, the Europe-based telco that paid a reported $305 million for Teads in 2017, with the transaction additionally consisting of $105 million of convertible preferred equity, according to the August 1 news release. Continue reading this article on digiday.com.

Finance 100

Finance Ad Tech Media Marketing 100

Martech

MARCH 5, 2025

How many people visit, participate in in-store experiences, share their visits on social media and return after their first visit? However, customer demand proved otherwise, and in 2017, Everlane opened its first store in New York City. Thats why CMOs must rethink what success looks like for physical stores.

eCommerce 79

eCommerce Retail Brand Awareness Food 79

Ad Monsters

JUNE 17, 2022

It was a highly inspiring evening at this year’s Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. While every honoree was top-notch, there were a few that we encourage you to keep an eye out for as they are doing incredible things within media and ad tech.

Ad Tech 105

Ad Tech Media Real Estate Communications 105

Digiday

APRIL 8, 2024

The 14-year-old brand first distributed ISO-certified eclipse glasses around 2017’s “Great American Eclipse.” Another tenet is “learn, grow and repeat,” and the 2024 eclipse provided “an awesome opportunity,” to implement its 2017 learnings, he said. This article was first published by Digiday’s sister site, Glossy.

Marketing 94

Marketing Retail Media 94

Martech Series

JULY 13, 2022

While fake social media accounts have been problematic for years, recent developments have raised the stakes and created a defining moment for consumers to take safety into their own hands. Cases of online child grooming continue to rise, with social media accounting for the vast majority of these cases.

Verification services 89

Verification services Media MarTech Advertising 89

Digiday

JULY 10, 2024

In September 2023, it was reported that Teads owner Altice Europe had appointed Morgan Stanley to advise on the divestiture of the ad tech asset it acquired for $307 million in 2017, with multiple parties telling Digiday that such talks have intensified in recent weeks. Continue reading this article on digiday.com.

Ad Tech 95

Ad Tech Media Marketing 95

Digiday

OCTOBER 3, 2022

Women’s health care network Tia is using social media and out-of-home ads to drive conversation around their patients’ care. At the same time, the company, which launched in New York in 2017, is aiming to continue to boost awareness in the city with its OOH push. Wade earlier in the year.

Media 90

Media Brand Awareness Agency Conversion 90

Exchange Wire

SEPTEMBER 4, 2023

“I think we have come a long way since Marc Pritchard’s infamous quote: ‘murky at best, fraudulent at worst’ in 2017. The industry deserves to be recognised for these efforts, however we now face a new set of challenges.” Ahead of [.]

Media 114

Media 114

VideoWeek

APRIL 2, 2025

But in today’s climate, blocklists have become appropriate only in narrow use cases, as one brand safety specialist from a major media agency tells VideoWeek, and technology has advanced to the point where their blunt application is no longer needed. “It’s become table stakes to set up and then forget about.”

Agency 52

Agency Education Media Advertising 52

Digiday

JULY 4, 2024

Reports that Beahm had inappropriately messaged a minor via Twitch’s internal chat service in 2017 have been corroborated by Rolling Stone , Bloomberg and The Verge , as well as a statement tweeted out by Beahm himself. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Conversion 101

Conversion Media Marketing 101

Martech

JANUARY 7, 2022

The video is actually from 2017. There may be very specific areas where Web3 projects intersect with the media/advertising landscape and add value. If you’ve been reading the Twitter, you might have caught a bleak demo from Walmart , and all the geniuses throwing food, or virtual gallons of milk, at it over the last couple days.

Pop-Up 113

Pop-Up Shipping Food MarTech 113

Digiday

APRIL 15, 2024

Subscribe: Apple Podcasts • Stitcher • Spotify The 25-year-old fashion, entertainment and culture publication Nylon went digital-only in 2017, but owner BDG is officially reviving the print magazine this year — albeit biannually. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Fashion 93

Fashion Entertainment Media Advertising 93

Paleo AdTech

DECEMBER 10, 2023

Jonah was the CEO and co-founder of Moat ( acquired by Oracle in 2017), founding investor of Right Media ( acquired by Yahoo in 2007), and co-founder of WGI Group, an entrepreneur investment fund. Goodhart was a recipient of the Ernst & Young Entrepreneur of the Year award in 2017.

Media 52

Media Ad Tech 52

Martech

MAY 23, 2022

A 2022 survey by social media analysts Sprout Social found 71% of U.S. from 2017. Interestingly it is social media marketers, the folks having the most direct day-to-day interaction with the public, who see the need to take a stand. That’s 9% more than said they trust the government and 11% more than the media.

Healthcare 115

Healthcare Education MarTech Media 115

Digiday

AUGUST 31, 2022

In this week’s Media Briefing, I cast some predictions as to which media companies will merge next and why or why not these pairings make sense in the grand scheme of the media M&A landscape. Media matchmakers. The key hits: BDG and Vice Media are looking for a new buyer, but the best solution might be to join forces.

Media 69

Media Non-Profit Food Healthcare 69

Digiday

MARCH 4, 2024

In fact, these concerns may have been in play for even longer, considering that Safari and Firefox have been phasing out those same cookies since 2017 and 2019, respectively. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Cookies 100

Cookies Advertising Audience Marketing 100

VideoWeek

JUNE 3, 2024

Seedtag, a contextual advertising company, has acquired Beachfront Media, a sell-side platform (SSP), for an undisclosed amount. In 2017, investment firms PSP Partners and Growth Catalyst Partners acquired a majority stake in the ad tech company, as CTV became a growing part of its business.

Media 64

Media Ad Tech Mobile Ads Cookies 64