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What CMOs Should Look For in a Trustworthy Programmatic Partner

InMobi

IAB: In May 2017, the IAB officially rolled out its Ads.txt initiative, which they succinctly described as “ a public record of Authorized Digital Sellers.” Between September 2017 and late February 2018, the percentage of the top 5,000 websites using Ads.txt went from less than 9 percent to 51 percent , according to eMarketer.

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Stream and Chill: How Mobile Users Are Really Watching Streaming Video Content in the U.S.

InMobi

Between July 2017 and September 2019, these apps have been downloaded a combined 224 million times, according to Apptopia. Even with their small screens, mobile devices are a go-to source of video entertainment content. Between 2017 and 2021, time spent watching video through apps is expected to rise 27%.

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6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

Both IDs in third-party cookies and mobile IDs are used to identify individuals as they visit different websites and mobile apps. 2006: Popular ad-blocking software, Adblock Plus, launches. 2017: Apple releases its Intelligent Tracking Prevention (ITP) feature. 2018: The EU’s GDPR goes into force on May 25, 2018.

Cookies 101