Remove 2017 Remove Native Advertising Remove Rich Media
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Digital Advertising Guide

Adtelligent

Banners of the various sizes Interstitial ads are interactive, full-screen advertisements that fully cover the app or site’s interface. Rich Media are usually more complex, include animation or a video, and can be interactive. As a result, programmatic advertising is expected to have nearly $524.31 Importance.

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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

Can offer animated and interactive rich media content. The popularity of in-app purchases has been strongly linked to Rewarded Video Ads being one of the most preferred ways of mobile advertising. In 2017, global sales from in-app purchases had already reached $37 billion. Pros of Interstitial Ads. Larger space.

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

In 2017, Apple released a feature called Intelligent Tracking Prevention (ITP), which is designed to increase privacy for Safari users by preventing cross-site tracking. Although native ads are meant to look like the surrounding content, there still needs to be a clear and prominent disclaimer stating that they are paid advertisements.