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Digital Advertising Guide

Adtelligent

As a result, programmatic advertising is expected to have nearly $524.31 billion in ad spending in 2022 and grow even further. Native Advertising — is an ad that imitates the format of original content. It also gains popularity because native advertising can bypass ad-blocking software, a growing trend.

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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

Samples of mobile video ads in different display modes for varying purposes: (1) autoplay video, (2) square framed video, and (3) verticle video with an image overlay. In-App video advertising has been steadily gaining traction. The expanse of video ads reach on mobile is mind-blowing.

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

In 2017, Apple released a feature called Intelligent Tracking Prevention (ITP), which is designed to increase privacy for Safari users by preventing cross-site tracking. In this final section, we’ll look at the main digital advertising mediums and channels. Examples include text ads, video ads and audio ads.

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Monday.com raises $150M more in equity funding: Here’s an in-depth look into their $12M ad spend.

Ad Beat

After bagging $25 million in a Series B (2017) led by Venture partners, the company decided to move beyond Facebook, and ramp up their Adwords by targeting specific industries and verticals. Additionally, they’ve also invested in the native advertising platforms like Outbrain ($418.5K) and Google Native ($108.9K).