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As a result, programmatic advertising is expected to have nearly $524.31 billion in ad spending in 2022 and grow even further. NativeAdvertising — is an ad that imitates the format of original content. It also gains popularity because nativeadvertising can bypass ad-blocking software, a growing trend.
Samples of mobile videoads in different display modes for varying purposes: (1) autoplay video, (2) square framed video, and (3) verticle video with an image overlay. In-App videoadvertising has been steadily gaining traction. The expanse of videoads reach on mobile is mind-blowing.
In 2017, Apple released a feature called Intelligent Tracking Prevention (ITP), which is designed to increase privacy for Safari users by preventing cross-site tracking. In this final section, we’ll look at the main digital advertising mediums and channels. Examples include text ads, videoads and audio ads.
After bagging $25 million in a Series B (2017) led by Venture partners, the company decided to move beyond Facebook, and ramp up their Adwords by targeting specific industries and verticals. Additionally, they’ve also invested in the nativeadvertising platforms like Outbrain ($418.5K) and Google Native ($108.9K).
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