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63% of purchases have more than four people involved in the buying group (up from 47% in 2017). and move towards tracking that speaks to revenue: Program performance (target account activity, opportunities, pipeline) Program strategy (revenue, win/loss rates, funnel velocity, cross-sell and up-sell, and retention). In summary.
Video will become the largest driver of global mobile traffic by 2017. Marketers need to adapt the length of the video ad to the target platform. Go beyond basic targeting for improved ad performanceTargeting is crucial. Go beyond demographic targeting to drive campaign performance.
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