InMobi

MAY 29, 2018

IAB: In May 2017, the IAB officially rolled out its Ads.txt initiative, which they succinctly described as “ a public record of Authorized Digital Sellers.” Between September 2017 and late February 2018, the percentage of the top 5,000 websites using Ads.txt went from less than 9 percent to 51 percent , according to eMarketer.

Retargeting 52

Retargeting Machine Learning Audience Mobile Ads 52

VideoWeek

JUNE 16, 2022

Criteo says this API allowed it to use its own tools for user level targeting and product recommendation, in order to optimise its retargeting product on Meta’s platforms.

Ad Tech 52

Ad Tech Retargeting Communications Advertising 52

MobileAds

DECEMBER 1, 2020

The company introduced Dynamic creative features in September 2017. Highly effective for retargeting. Sometimes, all you need to do is a simple retargeting to convert the audience already on the brim of conversion. Facebook’s dynamic tool has given proven results to marketers to retarget a large audience group.

Retargeting 52

Retargeting Audience Conversion Advertising 52

InMobi

MARCH 23, 2017

Focusing on User Retention Re-engagement features as an important lever for online businesses in 2017. The goal for advertisers is to retain and maximize value from hard-earned users through retargeting for which they are engaging users with personalized offers.

Retargeting 52

Retargeting Advertising Audience 52

illumin

FEBRUARY 6, 2019

on Valentine’s Day as 55% of the population celebrates, an increase from 2017’s $136.57, according to the annual survey released by NRF and Prosper Insights & Analytics. consumers are expected to spend an average $143.56 Total spending is expected to reach $19.6 billion, up from $18.2 billion last year. Similarly, 44.7%

Retargeting 58

Retargeting ROI Marketing Audience 58

Single Grain

DECEMBER 24, 2019

Compare that to 2017, when it was just 16%, and you can see which way Amazon’s sales are trending. Where Sponsored Display ads have huge potential is with retargeting. Retargeting 101: Why It’s Essential for Any Marketing Funnel. Whether this is good for the customer or not is debatable, but it’s certainly good for Amazon.

CPC 90

CPC Video Ads Shipping Retargeting 90

Clearcode

JANUARY 26, 2023

They are mainly used for cross-site identification, which can then power programmatic advertising processes like audience targeting, retargeting, frequency capping, and measurement. Behavioral targeting and retargeting to show personalized ads. Audience activation via DMPs to create audiences and run the cookie syncing process.

Cookies 73

Cookies First-Party Cookies GDPR Retargeting 73

VideoWeek

JUNE 7, 2023

So we wanted to see how that technology could be used in the open web to help drive publisher revenues, and that idea in 2017 became VDO.AI. And then we also help with targeting ads on CTV based on user data, and retargeting outside of CTV. How does targeting and retargeting work, in terms of data and identifiers you’re using?

Advertising 52

Advertising Retargeting Ad Tech Agency 52

Single Grain

DECEMBER 23, 2019

First, let's take a look at some video stats: By 2022, 82% of all business and consumer Internet traffic will come from videos, up from 75% in 2017. AdRoll : AdRoll specializes in retargeting and multi-device display advertising. Retargeting 101: Why It’s Essential for Any Marketing Funnel. Trend #3: Video Ads and PPC.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Basis

MARCH 22, 2024

Google is by no means early to the party when it comes to taking a stance against the legacy identifier, considering that Mozilla’s Firefox started limiting cookies back in 2013 and Apple’s Safari followed suit in 2017.

Cookies 59

Cookies Conversion Non-Profit Ad Server 59

InMobi

OCTOBER 21, 2019

Between July 2017 and September 2019, these apps have been downloaded a combined 224 million times, according to Apptopia. Between 2017 and 2021, time spent watching video through apps is expected to rise 27%. It’s critical to consider these kinds of characteristics when running a user acquisition or retargeting/remarketing campaign.

Mobile Ads 52

Mobile Ads Education Retargeting Audience 52

Single Grain

JULY 18, 2019

Luxury lifestyle and travel magazine Condé Nast Traveler raised a few eyebrows in 2017 when it launched a closed Facebook Group called Women Who Travel. How to Get 1,000 True Fans with Facebook Video Retargeting. How to Use Live Video (Facebook & Instagram) to Grow Your Business. Case Study: Condé Nast Traveler.

Audience 111

Audience Banner Conversion Shipping 111

Adtelligent

MARCH 12, 2020

Here are the main functions of 3P cookies: personalized ad targeting; cross-site retargeting; social buttons posting; third-party services placing (such as chatbot); impressions measuring to user actions; detailed analysis. Third-party cookies play an important role in the digital advertising ecosystem.

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

Single Grain

JUNE 25, 2021

In 2017, data broker (a company that buys and sells personal consumer information for advertising campaigns) Acxiom provided its clients with 3,000 attributes on 700 million people. Web-based retargeting campaigns. So why has Google decided to phase out third-party cookies in Chrome? Let's take a look at several reasons.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Martech Series

DECEMBER 22, 2022

And started preparing for a public offering of $25 billion that would kick off in 2017. Custom audiences can retarget Snapchat users who have already interacted with your ads and target the same visitors or prospects as well. AR continues to be a big growth driver for Snapchat today, as marketers embrace the Lenses feature.

Audience 86

Audience ROI Advertising Media 86

Clearcode

JANUARY 22, 2023

If an AdTech company can identify a user, then they can use the ID in the cookie to power key advertising processes, including behavioral targeting, audience targeting, retargeting, frequency capping, measurement and attribution. 2017: Apple releases its Intelligent Tracking Prevention (ITP) feature.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101