Single Grain

SEPTEMBER 5, 2019

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. What Is Facebook Retargeting?

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InMobi

MAY 16, 2017

In this edition of the InMobi Event Diary, we are looking at the highlights and developments from MAU Vegas 2017, an event organized by Grow.co What started as something very desktop oriented and cookie-dependant, using only static ads creatives and vendor-controlled attribution has now greatly evolved for the current mobile-first landscape.

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Single Grain

DECEMBER 24, 2019

And if you scroll all the way down to the bottom, there’s another completely sponsored row of products there, too: In 2018, marketplace ad firm Quartile analyzed more than one million Amazon orders and found that orders generated by ads accounted for 25% of total sales. Retargeting 101: Why It’s Essential for Any Marketing Funnel.

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InMobi

JANUARY 4, 2017

Advertisers and publishers can now create a winning game plan for 2017, equipped with powerful trends gleaned from InMobi’s vast network, award-winning creatives and deep insights from industry leaders. Currently, advertisers based in North America account for the largest share of mobile programmatic ad spend.

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Single Grain

DECEMBER 23, 2019

Trend #3: Video Ads and PPC. First, let's take a look at some video stats: By 2022, 82% of all business and consumer Internet traffic will come from videos, up from 75% in 2017. In 2019, 78% of people watched videos online every week. People remember up to 95% of a message from a video (as opposed to text).

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InMobi

NOVEMBER 6, 2017

And with more and more Chinese firms investing in the burgeoning digital economies of South East Asia (SEA), Singles Day sales are rapidly gaining in popularity in the region, with 2017 set to be the biggest year yet, especially in mobile-first markets such as Indonesia.

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InMobi

OCTOBER 21, 2019

In fact, here’s a look at net installs of OTT apps over the past 12 months: In the last 12 months, net new installs of these top five OTT video streaming apps (Amazon Prime Video, HBO, Hulu, Netflix and Starz) increased over 400%. Even with their small screens, mobile devices are a go-to source of video entertainment content.

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