InMobi
MAY 12, 2016
digital media dollars by 2017, or $7.43 Advertisers’ growing preference for immersive video-centric ad formats - including vertical and 360 - on mobile programmatic campaigns is consistent with recent media consumption trends. According to eMarketer , spending on programmatic video will account for 65% of the total U.S.
Single Grain
JULY 31, 2019
Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. It also won an award at the Effective Mobile Marketing Awards (EMMA) for Most Effective Rich Media Campaign in 2017.
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illumin
JANUARY 30, 2019
Digital components (which can include Rich Media and Video ads, Facebook, Instagram, and other more socially driven channels) can be more targeted and focused on driving response. The massive TV dollars spent during the game are going to be heavily focused on reach. The NRF reported that 8.6 by people upgrading for the game.
InMobi
SEPTEMBER 5, 2017
Yet in 2017, the tables have turned. times more media time to their mobile devices than their desktops. Interactive end cards provide a templated yet customizable rich-media experience for greater engagement, once the video has been completed. Just five years ago, adults in the U.S. Today, U.S. adults are allocating 1.5
InMobi
DECEMBER 13, 2019
In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Examples include native ads with rich media and video ads with interactive ad cards; there’s no way to have this kind of interactivity within browsers.
InMobi
SEPTEMBER 17, 2019
Back in 2017, brands and agencies were fretting about viewability in mobile environments. approximately 30% of banners and around 40% of all display ads leverage rich media creative experiences - and this will very likely increase in the coming months. In the U.S., Changes are afoot in the video advertising realm too.
InMobi
AUGUST 21, 2013
THE IMPACT OF MOBILE ON THE TRAVEL INDUSTRY According to e-Marketer, US mobile travel sales will more than triple between 2013 and 2017, totaling nearly $50 billion in 2017. Emerging technologies such as augmented realty, rich media applications are driving dynamic and interactive marketing campaigns.
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