New Partnerships Announced for Mobile-First Programmatic Video
InMobi
MAY 12, 2016
digital media dollars by 2017, or $7.43 Advertisers’ growing preference for immersive video-centric ad formats - including vertical and 360 - on mobile programmatic campaigns is consistent with recent media consumption trends. According to eMarketer , spending on programmatic video will account for 65% of the total U.S.
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