InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. desktop and mobile) environments, it’s critically important to prioritize and measure viewable ad rates. Here’s what the data reveals.

Viewability 52

Viewability Mobile Ads Banner Impressions 52

InMobi

MAY 12, 2016

digital media dollars by 2017, or $7.43 Advertisers’ growing preference for immersive video-centric ad formats - including vertical and 360 - on mobile programmatic campaigns is consistent with recent media consumption trends. According to eMarketer , spending on programmatic video will account for 65% of the total U.S.

Demand Side Platform 52

Demand Side Platform Rich Media Mobile Ads Viewability 52

InMobi

SEPTEMBER 5, 2017

Yet in 2017, the tables have turned. times more media time to their mobile devices than their desktops. Interactive end cards provide a templated yet customizable rich-media experience for greater engagement, once the video has been completed. Use an MRC-accredited solution for in-app viewability. Today, U.S.

Viewability 52

Viewability Media Video Ads Rich Media 52

InMobi

SEPTEMBER 28, 2016

By 2017, U.S. mobile programmatic media buying is expected to reach $21.22 There is no doubt that programmatic has revolutionized online media buying and that it offers significant benefits, but this road to opportunity is ridden with obstacles such as Viewability and traffic fraud.

Viewability 52

Viewability Impressions ROI Rich Media 52

InMobi

SEPTEMBER 19, 2019

Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns. In Q2 2019, we saw, on average, video completion rates of around 80% and viewability of 91% via private marketplace deals. For a good example of just how viewable in-app video ads can be, consider fast food chain Wendy’s.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

InMobi

DECEMBER 13, 2019

In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Examples include native ads with rich media and video ads with interactive ad cards; there’s no way to have this kind of interactivity within browsers.

Advertising 52

Advertising Banner Marketing Rich Media 52