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7 Ways to Leverage AI in Social Media Marketing

Single Grain

With machine learning and AI, marketers like you can get useful insights into buyers’ preferences, automate tasks, and make smarter decisions to achieve a higher ROI. Higher ROI. Just six months after deploying Dynamic Yield, the brand was able to generate 6X ROI from PDP recommendations alone. from 2018 to 2023. Wondering how?

Media 145
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You’re interested in ABM but what will it cost?

Martech

ABM channels include programmatic, content marketing, paid search, SEO, paid social, email nurture, and online gifting. You can use the right tech stack and channels for your ICP, but it’s tough to get the right ROI without the right team. In 2017, you could engage in buying scenarios by targeting one or two buyers.

ROI 98
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6 Tips for Scaling Up Content Production without Sacrificing Quality

Single Grain

Diminishing ROI as shares, comments and interactions decrease. Think beyond sales and pull back the curtain on your marketing, SEO or advertising divisions. According to a 2017 MailChimp study , recipients are 75 percent more likely to click on emails from segmented campaigns than non-segmented campaigns.

ROI 106
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How to Start a Marketing Agency in 2020 (From a 7-Figure Agency CEO)

Single Grain

The problem with this is that at the beginning you probably don’t have the capital to hire true experts in each area (SEO, PPC ,etc). For example, if you feel you’re best at SEO, offer only SEO services. An example pitch might be: We help small to medium sized SaaS companies in the healthcare industry grow through SEO.

Agency 107
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12 Types of Interactive Content to Drive Better Engagement

Single Grain

Just a few years ago, in 2017, infographics were merely considered the most shareable form of content. The trending hashtag #MeToo exploded across the globe between late 2017 and early 2018, encouraging millions of women to speak out about their experience of sexual assault. 3) Single Grain's Marketing ROI Calculator.

ROI 145
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MarTech Salary and Career: Monique Battiste on charging ahead

Martech

I actually started my own agency back in 2017, and then about 2020 I was like, you know what? Here’s their ROI, here’s their audience. A lot of it is like SEO/SEM, HTML, web design, Photoshop. It’s been a lot of freelance. I’m done. These are the people you guys are trying to target.

MarTech 100
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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. 1) SEO A/B Split Testing. Marketing is all about testing, which is why SEO A/B split testing tops our list for 2019. . Get A Free Consultation. 2) Artificial Intelligence.

Marketing 111