Martech
MAY 8, 2024
Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. vs. Google antitrust trial.
Martech
AUGUST 13, 2024
With Google ruled a monopoly in the world of search, reactions from the search advertising world continue to pour in. As the ruling stated “search text ads are a monopoly” but search advertising was not. Here’s a selection of comments grouped by topic.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Digiday
AUGUST 1, 2022
That would explain why search advertising has held up so far this year. To the point where there’s a clear divergence in growth between search and display ads. Search ads are highly effective, and the data signals search relies on are robust (it’s basically contextually targeted).
Clearcode
NOVEMBER 22, 2022
Despite being in an optimal position to expand its mobile advertising business, SingTel’s acquisition of Amobee never came to fruition, with executives stating the telco was selling Amobee as part of a strategic reset to reshape its portfolio. in 2017 for $4 billion with plans to create a multibillion-dollar media empire.
Adtelligent
JULY 19, 2022
As with everything online, there are the latest trends and tendencies, and some advertising channels are more relevant than others. Search advertising. Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry.
NewProgrammatic
OCTOBER 12, 2021
Search advertising is one of the most effective ways for brands to reach broad yet determined audiences. That’s why search ads have slowly but surely become superior to other ad formats (especially to regular display advertising) not only in terms of brand safety but also because of the much-improved customer journey.
InMobi
OCTOBER 18, 2019
Who Spends the Most Amount of Money on Desktop Paid Search Advertising around Halloween? Figures here are from 2017 , though these percentages have likely changed in the intervening years. Still, if only these advertisers knew how many people were moving away from desktop and spending more time with mobile!
Expert insights. Personalized for you.
123 
Let's personalize your content