InMobi

MAY 21, 2018

Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. billion from this kind of fraud in 2017 alone. This is an area we’ve long been passionate about, and the video ad viewability rates prove it. on average.

Viewability 40

Viewability Click Through Rate Video Ads Banner 40

Martech

JUNE 10, 2022

To support impression and viewability measurement, IAB Tech Lab announced an expansion of Open Measurement (OM) SKD, available for CTV in 3Q. Ads.txt was originally launched in 2017 and aims at verifying and validating ad destinations in programmatic bidding. Open Measurement SKD for CTV. specification to public comment.

Media 111

Media Viewability Ad Exchange Impressions 111

Ad Monsters

DECEMBER 19, 2023

Consider MFA inventory MFA inventory : sellers of such inventory are never going to voluntarily add extra fields to their impression reports showing how many other ad placements were simultaneously loaded on the page, or how many ad placements didn’t meet viewability standards. 400,000 sites!

Media 127

Media Impressions Education Viewability 127

InMobi

FEBRUARY 19, 2018

of all digital ad spend, up from 38% in 2017. Ad viewability and fraud remain major challenges While there are several challenges faced by mobile marketers today, ad viewability and fraud feature on the top. 2018 will be witness to the global standardisation of viewability and anti-fraud measurement, as they evolve further.

Viewability 52

Viewability Machine Learning Marketing Advertising 52

InMobi

DECEMBER 12, 2019

This is why InMobi adopted VAST over VPAID in 2017, as VAST ensured faster load times and buffer-free experiences. InMobi chose to stick with VAST, as VPAID’s render and fill rates were unsatisfactory for publishers, while advertisers had concerns over viewability and completion rates. and VAST 4.2,

Viewability 52

Viewability Fill rate Advertising Video Ads 52

InMobi

MAY 21, 2019

Mobile sites have been more popular than their desktop/laptop counterparts since 2017. mobile ad spending grew around 20 percent between 2017 and 2018. Between 2016 and 2017, in-app video ads click-through rates (CTR) grew 300 percent. Over 52 of all web page traffic globally comes from mobile. and almost $184 billion worldwide.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

JUNE 27, 2017

In this edition of the InMobi Event Diary, we are looking at the highlights and developments from InMobi’s participation in the 2017 IAB Mobile Symposium, where InMobi was the premier sponsor. Source of such concerns stemmed from not being able to gain clear data signals around in-app campaigns using browser-based VPAID technology.

Viewability 52

Viewability Impressions Video Ads Agency 52

InMobi

SEPTEMBER 28, 2016

By 2017, U.S. There is no doubt that programmatic has revolutionized online media buying and that it offers significant benefits, but this road to opportunity is ridden with obstacles such as Viewability and traffic fraud. There are three major challenges surrounding programmatic advertising – Viewability, ad fraud, and ad blocking.

Viewability 52

Viewability Impressions ROI Rich Media 52

InMobi

SEPTEMBER 5, 2017

Yet in 2017, the tables have turned. This ensures highly viewable and high performing video campaigns are the first priority but still enables the viewer to interact with desired brand actions in the post the video view. A shorter video creative ensures higher completes and better mobile ad viewability. Today, U.S.

Viewability 52

Viewability Media Video Ads Rich Media 52

InMobi

DECEMBER 21, 2020

between 2017 and 2018. was up 156% compared to Q4 2017 and Q1 2018. After all, videos are inherently much more visible than smaller ad formats like banners, which ensures both improved viewability and engagement. We’ve been making this point since at least 2017 — and so far, we’ve been right.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

InMobi

NOVEMBER 27, 2018

In 2017, advertisers doubled video ad spends over 2016. Publishers have responded to this move, more than doubling video ad inventory from 2017 to 2018. And users enjoy well-delivered and well-placed video ads,” Srinivas KC, Vice President and General Manager of Advertiser Platforms at InMobi, told MarTech Series in July. “In

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

InMobi

MAY 12, 2016

digital media dollars by 2017, or $7.43 Within the InMobi programmatic exchange, campaigns running non-skippable video formats have a 95% completion rate, providing brands with optimal viewability and engagement. According to eMarketer , spending on programmatic video will account for 65% of the total U.S.

Demand Side Platform 52

Demand Side Platform Rich Media Mobile Ads Viewability 52

InMobi

SEPTEMBER 19, 2019

Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns. In Q2 2019, we saw, on average, video completion rates of around 80% and viewability of 91% via private marketplace deals. For a good example of just how viewable in-app video ads can be, consider fast food chain Wendy’s.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

Brid.tv

FEBRUARY 9, 2023

To illustrate, the 2017 survey found that almost half of the surveyed respondents completed skippable pre-roll ads. Read More: A Publishers Guide to Post-Roll Ads: Definition and Best Practices Boost Ad Viewability Ad viewability is the most notable factor in boosting ROI from video monetization.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

VideoWeek

NOVEMBER 8, 2024

DV Attention for Publishers offers ‘Granular Campaign and Inventory Metrics’ for open web and in-app inventory, and ‘Performance-Driven Optimisation’ designed to boost campaign performance beyond traditional metrics such as viewability and click-through rates. Discovery and Paramount for revenues dating back to 2017.

Ad Tech 52

Ad Tech Media Agency Audience 52

InMobi

JULY 22, 2019

That’s down quite a bit from 2017, when it was a whopping 90%, but it’s still a clear plurality nonetheless. With the stakes higher than ever, it’s critical that digital marketers around the world have a holistic approach to brand safety , digital ad fraud and viewability,” said Wayne Gattinella, CEO of DoubleVerify.

Machine Learning 40

Machine Learning Viewability Impressions Media 40

InMobi

FEBRUARY 11, 2019

According to mobile measurement company Adjust, mobile ad fraud close to doubled beginning the beginning of 2017 and the first few months of 2018. DOWNLOAD GUIDE Here are some of the biggest issues plaguing this form of advertising today: Fraud.

Advertising 52

Advertising Viewability Mobile Ads Marketing 52

InMobi

DECEMBER 13, 2019

In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Between 2017 and 2018, programmatic ad spending in China rose 102%. Why did mobile advertising spending grow in 2019? Continued growth of China: The U.S.

Advertising 52

Advertising Banner Marketing Rich Media 52

VideoWeek

JUNE 17, 2022

Over the past year, Azerion has also integrated Oracle Moat Analytics for viewability and Oracle Contextual Intelligence for brand safety, combining to help media agencies accurately measure attention, protect ad spend and minimise the risk of fraud. Criteo’s Complaint Forces Meta to Reopen Access for Ad Tech.

Ad Tech 59

Ad Tech Impressions Media Agency 59

Digiday

JUNE 8, 2022

Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. ID5 launched in 2017 as shared identity infrastructure for ad tech platforms and premium publishers. Parent company Prebid.org was formed in September 2017 to manage Prebid.js Is it interoperable? and other products.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

JULY 21, 2023

Bloomberg Sees Efficiency Gains but Revenue Losses from Programmatic Cutbacks Financial news publisher Bloomberg has seen an increase in page load times, CPMs, clickthrough rates, and viewability rates following its decision to shut off open marketplace programmatic ad sales earlier this year, Adweek reported this week.

Retail 52

Retail Agency Media Impressions 52