Adweek

FEBRUARY 8, 2024

Women have always watched the Super Bowl, with Nielsen reporting that in 2018, women made up nearly half of Super Bowl viewers--surpassing the combined female viewership of the Oscars, Grammys and Emmys. Brands, marketers and the NFL have begun to embrace female perspectives as part of the football discourse.

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Adweek

AUGUST 14, 2024

Niccol has served as Chipotle's CEO since 2018. Starbucks has joined the growing list of brands putting former marketers in the top seat, hiring former marketer Brian Niccol as chief executive and chairman. Before that, he was CEO at Taco Bell--a role he took on after serving as chief marketing officer and later president of.

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Adweek

MAY 22, 2024

Back in 2018, 2019, I did not feel we had all the capability we needed to spend. Kimberly-Clark's incoming chief growth officer, Patricia Corsi, who will start the role on July 1, is in a good position. Prior to the pandemic, the company's chief executive, Michael Hsu, was reluctant to invest more money in marketing.

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Marketing 321

Adweek

NOVEMBER 22, 2024

The Thankgiving initiative was originally launched in 2018. Ally Financial is reviving its "Banksgiving" campaign, in which its call center associates hand out no-strings-attached funds to customers to help them overcome personal financial challenges. The push ran again in.

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Advertising 312

Adweek

JULY 15, 2024

The committee was investigating Boeing's safety culture following several highly publicized incidents, notably the fatal crashes of Boeing 737 Max-8 planes in 2018 and 2019, and a door plug blowout on a 737.

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Advertising 312

Adweek

MAY 29, 2024

Since the agency launched in 2018, We Are. We Are Rosie, an advertising and creative services agency that offers brands flexible staffing, is launching a new service offering coined "Run by Rosie." The new offering allocates more responsibility to the We Are Rosie team and eschews a retainer payment model in favor of project-based scoping.

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Agency Advertising Media 308

Adweek

JANUARY 8, 2024

The Mondelez International brand's anniversary campaign, "Yours for 200 Years," leans heavily into nostalgia and remixes a popular ad from 2018, "Mum's Birthday." Cadbury, one of the most well-known British brands, is marking a major milestone by showcasing its role in everyday celebrations over the past 200 years.

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Food 306

Adweek

SEPTEMBER 23, 2024

Overall, negative sentiment in online media and marketing images dropped from 28% in 2018 to only 10% in 2023. A new AARP study found that there has been a positive shift over the past five years in how adults over 50 are portrayed online. According to the research, the 50-and-older population is perceived as more.

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Media Marketing 299

Adweek

APRIL 22, 2024

In 2018, just under half of all S&P 500 companies mentioned "climate change" as a possible risk or regulatory hurdle in their financial filings. Sometimes good numbers alone can tell a great story. Below are six charts featured throughout ADWEEK's digital package exploring the relationship between marketing and sustainability.

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Marketing 298

Adweek

NOVEMBER 26, 2024

This is Today's first November sweep since 2018 and its most significant total viewer advantage over ABC News' Good Morning America. It's a month at the top for NBC News' Today. The morning show celebrated its fourth week as No. 1 among total viewers and the Adults 25-54 demo for the week of Nov.

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Adweek

JUNE 17, 2024

It was with grand ambitions that ad industry legend Martin Sorrell launched S4 Capital in 2018. Instead of competing for advertising projects that charged in the single millions, S4 would mimic consultancies like Accenture, helping enterprises transform their businesses for hundreds of millions of dollars each.

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Advertising Agency 290

Adweek

OCTOBER 18, 2023

Since 2018, Glenmorangie doubled its profits and charted record sales under the leadership of former president and CEO Thomas Moradpour. For luxury conglomerate LVMH, Scotch brand Glenmorangie is a jewel in the crown of its wine and spirits portfolio. In 2022, the category brought in just over $7 billion in revenue for the French group.

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Advertising 312

Adweek

JULY 25, 2022

Back in 2018, the Professional Fighters League (PFL) was founded on the idea that giving MMA a full season, playoffs. In mixed martial arts, you can toil in obscurity, take vicious public beatings and lose multiple times before you get anyone's attention. All of that experience only earns you more support when you finally win.

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Marketing 306

Adweek

JULY 18, 2022

Hanson ascends to the role after filling the global chief strategy officer position since 2018. Adweek 2022 Media All Star Christina "Chrissie" Hanson is stepping up to lead Omnicom Media Group agency OMD USA, replacing the agency's previous CEO John Osborn.

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Agency Media 306

Adweek

SEPTEMBER 14, 2023

Former CEO David Kenny, who had the position since 2018, will take the role of executive chairman. Top line TV measurement and analytics giant Nielsen has named Karthik Rao as CEO, effective immediately. Between the lines Following his appointment as CEO, Rao said he was looking to position Nielsen "for the next century and beyond.".

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Adweek

JANUARY 4, 2024

Helfand initially joined Hulu in 2018 as its vp and head of advertising platforms before rising to Disney, Disney's Jeremy Helfand is headed to Amazon to lead Prime Video Advertising, the company has confirmed to Adweek. The executive first announced the news on LinkedIn today.

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Advertising 279

Adweek

OCTOBER 18, 2024

Raghavan has led the K&I unit since 2018, and he will become chief technologist at Google. Google CEO Sundar Pichai revealed a change in leadership for its Knowledge & Information unit, which encompasses ads, commerce, Google Earth, and search: Nick Fox will take over for Prabhakar Raghavan.

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Advertising 277

Adweek

JANUARY 6, 2023

25 on its Snap Camera desktop application, which debuted in October 2018 as a way for Snapchatters to use the platform's filters during video calls on other platforms. is pulling the plug Jan. The company said in a support post that the desktop app will no longer be available for download or use.

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Adweek

OCTOBER 1, 2024

Schnell has been the news director at KCRA and KQCA in Sacramento since 2018. Derek Schnell has been promoted to regional director of news for Hearst Television. He will continue to serve as KCRA/KQCA news director.

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Adweek

NOVEMBER 7, 2024

Baker, who joined the agency in 2018 and has served as co-chief creative officer with Leslie Shaffer since 2021, succeeds Rocky Novak, who has been in the role since 2019. Publicis Groupe agency Fallon has appointed Nikki Baker as its new chief executive officer. Novak is leaving Fallon for a yet-to-be-named new opportunity but is.

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Agency 264

Adweek

JUNE 15, 2023

But in November 2018, shop visitors had an experience that went well beyond LPs on markdown. -A For the last two decades, London's iconic Phonica Records has been the place for vintage vinyl fans who've devoted their weekends to bin diving. A door at the back of the store opened into a tunnel lit with purple.

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Fashion 290

Adweek

JULY 15, 2022

Back in 2018, the Gaineses stepped back from the series that made. On this week's episode, we travel back to last April's Convergent TV Summit once again for a conversation between Adweek's former editor in chief, Stephanie Paterik; Allison Page, global president of Magnolia Network; and famous TV DIYers and partners Chip and Joanna Gaines.

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Conversion 290

Adweek

OCTOBER 31, 2024

On May 21, 2018, a fledging, direct-to-consumer soap brand called Dr. Squatch gambled $18,000 on a YouTube video. Starring comedian James Schrader, the three-minute spot was more of an explainer than an ad, and the writing was more manifesto than marketing. The soap you shower with? It's sh*t," barked Schrader, standing in front.

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Marketing Media 289

Adweek

APRIL 27, 2023

When Mo Said left Droga5 to start his own agency in 2018, he launched Mojo Supermarket with a couple of key tenets to guide the shop. He pledged to only collaborate with brands and people the agency loved, and not to work for free. Following that framework, the agency has soared to $16 million in.

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Agency 278

Adweek

MARCH 28, 2023

Similarly, Quickbooks could be closing the door on a five-year relationship with TBWAChiatDay, which won the account in 2018. In the midst of tax season, TurboTax is putting its creative account up for review, potentially ending a 10-year relationship with Wieden+Kennedy Portland, which has serviced the account since winning a review in 2013.

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Adweek

DECEMBER 7, 2023

Warren, who joined from Xerox in 2018 after three decades with the printing services business, was responsible for all U.S. UPS marketing chief Kevin Warren is leaving the company after nearly six years, with a legacy of building a culture of diversity and inclusion while supporting a turnaround of the courier.

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Marketing 264

Adweek

APRIL 5, 2023

King, who joined Publicis Groupe in 2018 from Ogilvy U.K., Annette King, Publicis U.K.'s s chief executive, is to join Accenture Song as its global lead of communications and will not be replaced directly.

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Communications 264

Adweek

JUNE 9, 2022

The volume of anti-LGBTQ+ bills boomed from 41 in all of 2018 to 238 in just the first three months of 2022. Editor's note: This piece is part of a series with Graham Nolan on the ways marketers can commit to LGBTQ+ allyship and rethink visibility, support and inclusion in the workplace. Beyond unprecedented legal.

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Marketing 264

Adweek

OCTOBER 23, 2022

The brand's marketing has real bite, taking its tweets viral so often that when it coined National Roast Day in 2018, other brands lined up for the QSR brand to crack jokes at their expense. In the realm of irreverent brands, Wendy's stands apart from its fast-food peers. Meanwhile, fans of Adult Swim's Rick and.

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Food Marketing Media Agency 255

Adweek

JANUARY 9, 2023

in 2018 by Salesforce founder Marc Benioff and his wife Lynne Benioff. Publisher Time hired executive Sad? Muhammad as its chief marketing officer Monday, making Muhammad the first person to fill the role since the publisher was acquired from Meredith Corp.

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Marketing Media 246

Adweek

OCTOBER 19, 2022

Keri, who joined Accenture from McCann World Group in 2018, was previously responsible.

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Agency 246

Adweek

OCTOBER 10, 2022

The 2018 Marvel film Black Panther was a massive critical and commercial success and its sequel, Black Panther: Wakanda Forever, is one of the most anticipated releases of 2022. Sprite Zero Sugar is tapping into the franchise with an immersive 360-degree campaign from Wieden + Kennedy and Momentum ahead of the film's Nov. 11 release.

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Food 246

Adweek

AUGUST 7, 2023

Trigger Warning: This article contains references to eating disorders In 2018, Jameela Jamil opened Instagram and clicked the "search" icon button. It led her to the "Discovery" tab, where up popped an image carousel showcasing famous women with numbers written across their body. The figures detailed each woman's weight and measurements.

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Pop-Up Advertising 246

Adweek

MAY 5, 2023

Star Dallas Wings guard Arike Ogunbowale captured the nation's attention with two electrifying buzzer beaters in the 2018 NCAA Final Four--including one to win the championship.

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Marketing 246

Adweek

OCTOBER 20, 2022

Ford first brought W+K onto its creative roster in 2018 as an "innovation partner". Wieden+Kennedy is increasing its global remit with Ford after the brand cut back its scope of work for its former global creative partner BBDO. The independent agency will serve as Ford's global partner for creative and brand strategy, Adweek has learned.

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Agency 246

Adweek

JUNE 6, 2022

Electric rental scooters crash-landed in Austin, Texas, in 2018. Almost immediately, Twitter was alight with locals' displeasure at the way they sprawled across sidewalks. Some threw the two-wheeled menaces into the river, and a local brewery even created a beer for scooter haters: the No Scooters IPA. Four years later, the mood has shifted.

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Adweek

AUGUST 15, 2022

Meta provided an update on steps it is taking to implement terms of the settlement it reached with the Department of Justice in June over discriminatory uses of ad targeting options from then-Facebook, resolving a complaint filed in August 2018 by the Department of Housing and Urban Development. The HUD complaint was related to housing.

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Ad Targeting 246