Adweek

JULY 23, 2024

The logo, updated in 2018, remains the same. Best Buy has refreshed its brand today, expanding the color palette and adding the tagline, "imagine that." It also added a holographic spokesperson, Gram.

Electronics 326

Electronics Retail Media Advertising 326

Adweek

OCTOBER 18, 2024

Raghavan has led the K&I unit since 2018, and he will become chief technologist at Google. Google CEO Sundar Pichai revealed a change in leadership for its Knowledge & Information unit, which encompasses ads, commerce, Google Earth, and search: Nick Fox will take over for Prabhakar Raghavan.

Advertising 253

Advertising 253

Adweek

JULY 15, 2024

The committee was investigating Boeing's safety culture following several highly publicized incidents, notably the fatal crashes of Boeing 737 Max-8 planes in 2018 and 2019, and a door plug blowout on a 737.

Advertising 304

Advertising 304

Adweek

MARCH 5, 2024

That's what nearly half of business buyers told PR Web in a 2018 survey. B2B advertising is boring. And it seems to have gotten worse since then. In 2023, The Power of Provocation discovered that a staggering 82% of business decision-makers considered B2B marketing monotonous and repetitive, while a mere 1% believed it demonstrated a.

Marketing 351

Marketing Advertising Media 351

Adweek

MAY 14, 2024

Stephanie McCarty has been a chief marketing officer for a little over five years, but the job she has today isn't the same one she took in 2018. "I I feel like I play marketer part of the day, chief financial officer part of the day and chief technology officer part of the day," said McCarty,

Marketing 341

Marketing 341

Adweek

MAY 27, 2024

In 2018, a Black-owned small business accomplished an incredible feat on Black Friday by selling $1 million of cosmetics in less than 90 minutes. The Box of Crayons product was also featured on Oprah's Favorite Things list.

Agency 318

Agency Marketing Media 318

Martech Series

DECEMBER 8, 2022

However, with Q3 revenue results dropping below 2018 and 2019 growth levels, the data clearly indicates that we are experiencing a true slowdown. The post 2022 Q3 Digital Media Revenues Drop Below 2018 and 2019, Confirming a True Slowdown, According to OAREX appeared first on MarTech Series.

Media 91

Media MarTech Marketing Advertising 91

Adweek

JUNE 17, 2024

It was with grand ambitions that ad industry legend Martin Sorrell launched S4 Capital in 2018. Instead of competing for advertising projects that charged in the single millions, S4 would mimic consultancies like Accenture, helping enterprises transform their businesses for hundreds of millions of dollars each.

Advertising 281

Advertising Agency 281

Adweek

MAY 22, 2024

Back in 2018, 2019, I did not feel we had all the capability we needed to spend. Kimberly-Clark's incoming chief growth officer, Patricia Corsi, who will start the role on July 1, is in a good position. Prior to the pandemic, the company's chief executive, Michael Hsu, was reluctant to invest more money in marketing.

Marketing 312

Marketing 312

Adweek

OCTOBER 1, 2024

Schnell has been the news director at KCRA and KQCA in Sacramento since 2018. Derek Schnell has been promoted to regional director of news for Hearst Television. He will continue to serve as KCRA/KQCA news director.

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Adweek

FEBRUARY 8, 2024

Women have always watched the Super Bowl, with Nielsen reporting that in 2018, women made up nearly half of Super Bowl viewers--surpassing the combined female viewership of the Oscars, Grammys and Emmys. Brands, marketers and the NFL have begun to embrace female perspectives as part of the football discourse.

Marketing 315

Marketing Audience Media 315

Adweek

OCTOBER 2, 2024

since 2018. Derek Schnell was promoted to regional director of news for Hearst Television. Schnell has been the news director at KCRA and KQCA in Sacramento, Calif., He will continue to serve as KCRA/KQCA news director.

Media 154

Media 154

More About Advertising

DECEMBER 13, 2018

One of the more diverting aspects of choosing our Agencies of the Year in 2018 is wondering if the contenders will still be around next year (one of them certainly won’t be.) So let’s crack on with it. This year we’re choosing a UK Agency of the Year, a US Agency of the Year, a.

Agency 94

Agency Finance Advertising 94

Adweek

MAY 29, 2024

Since the agency launched in 2018, We Are. We Are Rosie, an advertising and creative services agency that offers brands flexible staffing, is launching a new service offering coined "Run by Rosie." The new offering allocates more responsibility to the We Are Rosie team and eschews a retainer payment model in favor of project-based scoping.

Agency 282

Agency Advertising Media 282

Adweek

APRIL 22, 2024

In 2018, just under half of all S&P 500 companies mentioned "climate change" as a possible risk or regulatory hurdle in their financial filings. Sometimes good numbers alone can tell a great story. Below are six charts featured throughout ADWEEK's digital package exploring the relationship between marketing and sustainability.

Marketing 286

Marketing 286

Ad Rants

OCTOBER 28, 2024

2018) Another super-weird commercial in the tech space was the "What's a Computer?" ad in 2018. One of them was the 2018 commercial where a youngster asks the question: "What's a computer?" Maybe the commercial turned them off the Palm Pre and onto the iPhone and Android. What's a Computer?"

Marketing 161

Marketing Advertising 161

Adweek

OCTOBER 18, 2024

TechCrunch) Raghavan has been in charge of ads and commerce since 2018. Longtime Google executive Nick Fox will replace Raghavan, who will now take on the role of chief technologist.

Media 143

Media 143

Adweek

JANUARY 8, 2024

The Mondelez International brand's anniversary campaign, "Yours for 200 Years," leans heavily into nostalgia and remixes a popular ad from 2018, "Mum's Birthday." Cadbury, one of the most well-known British brands, is marking a major milestone by showcasing its role in everyday celebrations over the past 200 years.

Food 295

Food 295

Adweek

OCTOBER 18, 2023

Since 2018, Glenmorangie doubled its profits and charted record sales under the leadership of former president and CEO Thomas Moradpour. For luxury conglomerate LVMH, Scotch brand Glenmorangie is a jewel in the crown of its wine and spirits portfolio. In 2022, the category brought in just over $7 billion in revenue for the French group.

Advertising 301

Advertising 301

Adweek

JANUARY 4, 2024

Helfand initially joined Hulu in 2018 as its vp and head of advertising platforms before rising to Disney, Disney's Jeremy Helfand is headed to Amazon to lead Prime Video Advertising, the company has confirmed to Adweek. The executive first announced the news on LinkedIn today.

Advertising 270

Advertising 270

InMobi

APRIL 30, 2018

We just about recovered from a week in Las Vegas for MAU 2018 and have come back full of great ideas and inspired learning. If you attended MAU 2018, what were your highlights of the event? As always, MAU did not disappoint. She met with representatives from companies big and small, and heard about many unique technologies.

Conversion 52

Conversion Advertising Marketing 52

Adweek

SEPTEMBER 14, 2023

Former CEO David Kenny, who had the position since 2018, will take the role of executive chairman. Top line TV measurement and analytics giant Nielsen has named Karthik Rao as CEO, effective immediately. Between the lines Following his appointment as CEO, Rao said he was looking to position Nielsen "for the next century and beyond.".

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Adweek

DECEMBER 7, 2023

Warren, who joined from Xerox in 2018 after three decades with the printing services business, was responsible for all U.S. UPS marketing chief Kevin Warren is leaving the company after nearly six years, with a legacy of building a culture of diversity and inclusion while supporting a turnaround of the courier.

Marketing 258

Marketing 258

More About Advertising

JANUARY 18, 2019

YouTube has released its list off top-scoring ads for 2018 topped by a nearly four minute epic for German property portal Immowelt from Kolle Rebbe Hamburg. Ccalculated by an algorithm – yikes – that factors in audience engagement and retention (how much of a video people watched.) Immowelt seems to be making the point that.

Audience 65

Audience Media Agency Advertising 65

Adweek

JUNE 15, 2023

But in November 2018, shop visitors had an experience that went well beyond LPs on markdown. -A For the last two decades, London's iconic Phonica Records has been the place for vintage vinyl fans who've devoted their weekends to bin diving. A door at the back of the store opened into a tunnel lit with purple.

Fashion 281

Fashion 281

Adweek

AUGUST 7, 2023

Trigger Warning: This article contains references to eating disorders In 2018, Jameela Jamil opened Instagram and clicked the "search" icon button. It led her to the "Discovery" tab, where up popped an image carousel showcasing famous women with numbers written across their body. The figures detailed each woman's weight and measurements.

Pop-Up 246

Pop-Up Advertising 246

Adweek

MARCH 28, 2023

Similarly, Quickbooks could be closing the door on a five-year relationship with TBWAChiatDay, which won the account in 2018. In the midst of tax season, TurboTax is putting its creative account up for review, potentially ending a 10-year relationship with Wieden+Kennedy Portland, which has serviced the account since winning a review in 2013.

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More About Advertising

DECEMBER 3, 2018

Interpublic’s Magna global has been peering into its crystal ball and is forecasting further strong ad growth in 2019 following a record 2018. per cent in 2018 to reach $552bn in the 70 countries covered by the report. Global ad revenues grew by a record 7.2 Digital was once again by far the stand-out performer.

Finance 53

Finance Media Agency Advertising 53

Adweek

MAY 5, 2023

Star Dallas Wings guard Arike Ogunbowale captured the nation's attention with two electrifying buzzer beaters in the 2018 NCAA Final Four--including one to win the championship.

Marketing 246

Marketing 246

Smarty Ads

OCTOBER 13, 2021

DMEXCO 2018 has proved its “Cannes for geeks” reputation just another time. The conference was hosting 1,000+ ad tech experts, influencers, and industry leaders. Apart from this, 40,000 guests from all over the world visited the conference. Judging purely by numbers that's a success. Participation in the conference.

Ad Tech 40

Ad Tech 40

More About Advertising

DECEMBER 17, 2018

YouTube has unveiled its top performing ads for 2018 through to December 12 (excluding Christmas) and there are some decent conventional ones – Lucky Generals for Amazon in first place, quite a funny one for OPPO F7 Indian cricket, ‘Dream Crazy’ for Nike, Apple’s HomePod and a nice dig at Apple from Samsung – amid.

Media 49

Media Advertising 49

Adweek

JULY 18, 2022

Hanson ascends to the role after filling the global chief strategy officer position since 2018. Adweek 2022 Media All Star Christina "Chrissie" Hanson is stepping up to lead Omnicom Media Group agency OMD USA, replacing the agency's previous CEO John Osborn.

Agency 297

Agency Media 297

Adweek

APRIL 5, 2023

King, who joined Publicis Groupe in 2018 from Ogilvy U.K., Annette King, Publicis U.K.'s s chief executive, is to join Accenture Song as its global lead of communications and will not be replaced directly.

Communications 260

Communications 260

illumin

JULY 15, 2018

World Cup Russia 2018 was arguably one of the most exciting and captivating in recent history. This torch was carried on in 2018 as 4/10 of the top advertisers focused their digital video ads around the concept that music is a universal language with a special power to instill unity and positivity among people. #2

Advertising 40

Advertising Video Ads Entertainment Media 40

InMobi

JUNE 6, 2018

Between 2018 and 2022, mobile is expected to go from accounting for just over a third of all media ad spending to almost half. Go to lovelymobile.news/the-lovely-mobile-report-rankings-awards-2018 to check out videos on and read more about all of the Gold-winning efforts. Interested in learning more about what we’re up to in 2018?

Click Through Rate 52

Click Through Rate Communications Advertising Agency 52

Adweek

APRIL 27, 2023

When Mo Said left Droga5 to start his own agency in 2018, he launched Mojo Supermarket with a couple of key tenets to guide the shop. He pledged to only collaborate with brands and people the agency loved, and not to work for free. Following that framework, the agency has soared to $16 million in.

Agency 268

Agency 268

More About Advertising

DECEMBER 20, 2017

The World Federation of Advertisers (WFA), which represents most major brands, has been looking into its crystal ball to predict some of the developments that will affect advertisers and their agencies in 2018. Re-roster With three quarters of WFA members saying they plan to review their agency rosters in 2018.

Agency 73

Agency Advertising Finance 73