Adweek

MAY 27, 2024

In 2018, a Black-owned small business accomplished an incredible feat on Black Friday by selling $1 million of cosmetics in less than 90 minutes. The Box of Crayons product was also featured on Oprah's Favorite Things list.

Agency 325

Agency Marketing Media 325

Adweek

AUGUST 14, 2024

Niccol has served as Chipotle's CEO since 2018. Starbucks has joined the growing list of brands putting former marketers in the top seat, hiring former marketer Brian Niccol as chief executive and chairman. Before that, he was CEO at Taco Bell--a role he took on after serving as chief marketing officer and later president of.

Marketing 321

Marketing Food Retail 321

Adweek

MAY 22, 2024

Back in 2018, 2019, I did not feel we had all the capability we needed to spend. Kimberly-Clark's incoming chief growth officer, Patricia Corsi, who will start the role on July 1, is in a good position. Prior to the pandemic, the company's chief executive, Michael Hsu, was reluctant to invest more money in marketing.

Marketing 321

Marketing 321

Adweek

MARCH 5, 2024

That's what nearly half of business buyers told PR Web in a 2018 survey. B2B advertising is boring. And it seems to have gotten worse since then. In 2023, The Power of Provocation discovered that a staggering 82% of business decision-makers considered B2B marketing monotonous and repetitive, while a mere 1% believed it demonstrated a.

Marketing 352

Marketing Advertising Media 352

Adweek

JULY 15, 2024

The committee was investigating Boeing's safety culture following several highly publicized incidents, notably the fatal crashes of Boeing 737 Max-8 planes in 2018 and 2019, and a door plug blowout on a 737.

Advertising 312

Advertising 312

Ad Rants

OCTOBER 28, 2024

2018) Another super-weird commercial in the tech space was the "What's a Computer?" ad in 2018. One of them was the 2018 commercial where a youngster asks the question: "What's a computer?" Maybe the commercial turned them off the Palm Pre and onto the iPhone and Android. What's a Computer?"

Marketing 158

Marketing Advertising 158

Adweek

MAY 29, 2024

Since the agency launched in 2018, We Are. We Are Rosie, an advertising and creative services agency that offers brands flexible staffing, is launching a new service offering coined "Run by Rosie." The new offering allocates more responsibility to the We Are Rosie team and eschews a retainer payment model in favor of project-based scoping.

Agency 308

Agency Advertising Media 308

Adweek

JANUARY 15, 2025

Kiernan, who first joined Nextdoor in 2018, has served as CRO on an interim basis since April. The social platform Nextdoor named executive Michael Kiernan as its new chief revenue officer on Wednesday, part of a broader bid from the company to reinvent itself and its advertising business under refreshed leadership. In his newly official.

Advertising 298

Advertising Media 298

Adweek

SEPTEMBER 23, 2024

Overall, negative sentiment in online media and marketing images dropped from 28% in 2018 to only 10% in 2023. A new AARP study found that there has been a positive shift over the past five years in how adults over 50 are portrayed online. According to the research, the 50-and-older population is perceived as more.

Media 299

Media Marketing 299

Adweek

APRIL 22, 2024

In 2018, just under half of all S&P 500 companies mentioned "climate change" as a possible risk or regulatory hurdle in their financial filings. Sometimes good numbers alone can tell a great story. Below are six charts featured throughout ADWEEK's digital package exploring the relationship between marketing and sustainability.

Marketing 298

Marketing 298

Adweek

FEBRUARY 8, 2024

Women have always watched the Super Bowl, with Nielsen reporting that in 2018, women made up nearly half of Super Bowl viewers--surpassing the combined female viewership of the Oscars, Grammys and Emmys. Brands, marketers and the NFL have begun to embrace female perspectives as part of the football discourse.

Marketing 321

Marketing Audience Media 321

Adweek

JUNE 17, 2024

It was with grand ambitions that ad industry legend Martin Sorrell launched S4 Capital in 2018. Instead of competing for advertising projects that charged in the single millions, S4 would mimic consultancies like Accenture, helping enterprises transform their businesses for hundreds of millions of dollars each.

Advertising 290

Advertising Agency 290

AdExchanger

NOVEMBER 12, 2024

Plus, Government officials liberally used location-tracking software Locate X in criminal investigations dating back to 2018. Meta continues to tinker with its business model as it deals with the new European regulatory environment.

Ad Tech 110

Ad Tech 110

Adweek

OCTOBER 18, 2023

Since 2018, Glenmorangie doubled its profits and charted record sales under the leadership of former president and CEO Thomas Moradpour. For luxury conglomerate LVMH, Scotch brand Glenmorangie is a jewel in the crown of its wine and spirits portfolio. In 2022, the category brought in just over $7 billion in revenue for the French group.

Advertising 312

Advertising 312

Adweek

JULY 25, 2022

Back in 2018, the Professional Fighters League (PFL) was founded on the idea that giving MMA a full season, playoffs. In mixed martial arts, you can toil in obscurity, take vicious public beatings and lose multiple times before you get anyone's attention. All of that experience only earns you more support when you finally win.

Marketing 306

Marketing 306

Adweek

JULY 18, 2022

Hanson ascends to the role after filling the global chief strategy officer position since 2018. Adweek 2022 Media All Star Christina "Chrissie" Hanson is stepping up to lead Omnicom Media Group agency OMD USA, replacing the agency's previous CEO John Osborn.

Agency 306

Agency Media 306

Adweek

SEPTEMBER 14, 2023

Former CEO David Kenny, who had the position since 2018, will take the role of executive chairman. Top line TV measurement and analytics giant Nielsen has named Karthik Rao as CEO, effective immediately. Between the lines Following his appointment as CEO, Rao said he was looking to position Nielsen "for the next century and beyond.".

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Adweek

JANUARY 15, 2025

Launching abroad in 2016, then stateside in 2018--a latecomer to the social media platform landscape, in fact--its current 1.8 By any metric, ByteDance's TikTok is nothing less than a phenomenal success.

Media 279

Media eCommerce 279

Adweek

JANUARY 7, 2025

7), McDonald's debuted McValue, the first update to its value offering since 2018, where it priced some items between $1 and $3. The fast-food value wars are heating up again as McDonald's unveils its new value menu with a campaign fronted by actor John Cena. Today (Jan. McDonald's has been teasing McValue since November.

Food 278

Food 278

Adweek

JANUARY 8, 2024

The Mondelez International brand's anniversary campaign, "Yours for 200 Years," leans heavily into nostalgia and remixes a popular ad from 2018, "Mum's Birthday." Cadbury, one of the most well-known British brands, is marking a major milestone by showcasing its role in everyday celebrations over the past 200 years.

Food 306

Food 306

Adweek

OCTOBER 18, 2024

Raghavan has led the K&I unit since 2018, and he will become chief technologist at Google. Google CEO Sundar Pichai revealed a change in leadership for its Knowledge & Information unit, which encompasses ads, commerce, Google Earth, and search: Nick Fox will take over for Prabhakar Raghavan.

Advertising 277

Advertising 277

Adweek

JANUARY 6, 2023

25 on its Snap Camera desktop application, which debuted in October 2018 as a way for Snapchatters to use the platform's filters during video calls on other platforms. is pulling the plug Jan. The company said in a support post that the desktop app will no longer be available for download or use.

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Adweek

OCTOBER 1, 2024

Schnell has been the news director at KCRA and KQCA in Sacramento since 2018. Derek Schnell has been promoted to regional director of news for Hearst Television. He will continue to serve as KCRA/KQCA news director.

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Adweek

NOVEMBER 7, 2024

Baker, who joined the agency in 2018 and has served as co-chief creative officer with Leslie Shaffer since 2021, succeeds Rocky Novak, who has been in the role since 2019. Publicis Groupe agency Fallon has appointed Nikki Baker as its new chief executive officer. Novak is leaving Fallon for a yet-to-be-named new opportunity but is.

Agency 264

Agency 264

Adweek

JUNE 15, 2023

But in November 2018, shop visitors had an experience that went well beyond LPs on markdown. -A For the last two decades, London's iconic Phonica Records has been the place for vintage vinyl fans who've devoted their weekends to bin diving. A door at the back of the store opened into a tunnel lit with purple.

Fashion 290

Fashion 290

Adweek

JULY 15, 2022

Back in 2018, the Gaineses stepped back from the series that made. On this week's episode, we travel back to last April's Convergent TV Summit once again for a conversation between Adweek's former editor in chief, Stephanie Paterik; Allison Page, global president of Magnolia Network; and famous TV DIYers and partners Chip and Joanna Gaines.

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Conversion 290

Adweek

DECEMBER 19, 2024

When it launched its retail-media platform in 2018, Home Depot called it Retail Media+. Leaving aside its decidedly meh name, the platform has become an increasingly important piece of Home Depot's revenue picture, judging from recent events. The platform allows suppliers.

Retail 264

Retail Media 264

Adweek

NOVEMBER 26, 2024

This is Today's first November sweep since 2018 and its most significant total viewer advantage over ABC News' Good Morning America. It's a month at the top for NBC News' Today. The morning show celebrated its fourth week as No. 1 among total viewers and the Adults 25-54 demo for the week of Nov.

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Exchange Wire

NOVEMBER 22, 2024

Operating in the programmatic industry since 2018, SmartHub has [.] SmartHub, a programmatic company, has undergone the rebranding process – now it is Attekmi with an extended range of ad tech solutions including AdEx Basic, AdEx Plus, and White Label Ad Exchange.

Ad Exchange 110

Ad Exchange Ad Tech 110

Adweek

APRIL 27, 2023

When Mo Said left Droga5 to start his own agency in 2018, he launched Mojo Supermarket with a couple of key tenets to guide the shop. He pledged to only collaborate with brands and people the agency loved, and not to work for free. Following that framework, the agency has soared to $16 million in.

Agency 278

Agency 278

Adweek

MARCH 28, 2023

Similarly, Quickbooks could be closing the door on a five-year relationship with TBWAChiatDay, which won the account in 2018. In the midst of tax season, TurboTax is putting its creative account up for review, potentially ending a 10-year relationship with Wieden+Kennedy Portland, which has serviced the account since winning a review in 2013.

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Adweek

JANUARY 4, 2024

Helfand initially joined Hulu in 2018 as its vp and head of advertising platforms before rising to Disney, Disney's Jeremy Helfand is headed to Amazon to lead Prime Video Advertising, the company has confirmed to Adweek. The executive first announced the news on LinkedIn today.

Advertising 279

Advertising 279

Adweek

FEBRUARY 4, 2025

This changed in 2018, when famous faces appeared in the majority. No Martha Stewart. In 2010, only about one-third of Big Game spots included a well-known actor, athlete, or musician, according to television analytics firm iSpot.tv.

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Adweek

DECEMBER 7, 2023

Warren, who joined from Xerox in 2018 after three decades with the printing services business, was responsible for all U.S. UPS marketing chief Kevin Warren is leaving the company after nearly six years, with a legacy of building a culture of diversity and inclusion while supporting a turnaround of the courier.

Marketing 264

Marketing 264

Adweek

APRIL 5, 2023

King, who joined Publicis Groupe in 2018 from Ogilvy U.K., Annette King, Publicis U.K.'s s chief executive, is to join Accenture Song as its global lead of communications and will not be replaced directly.

Communications 264

Communications 264

Adweek

JUNE 9, 2022

The volume of anti-LGBTQ+ bills boomed from 41 in all of 2018 to 238 in just the first three months of 2022. Editor's note: This piece is part of a series with Graham Nolan on the ways marketers can commit to LGBTQ+ allyship and rethink visibility, support and inclusion in the workplace. Beyond unprecedented legal.

Marketing 264

Marketing 264

Adweek

MARCH 10, 2025

He returned to the station in 2018. WLFI meteorologist Chad Evans has signed off from the Lafayette, Louisiana CBS affiliate. Evans joined WLFI in 2009 and left for another station in 2015. Yes, this is my last night," Evans told the Journal & Courier on Friday. "I I have a couple opportunities with teaching and forecasting.

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Affiliates 209