Digital Turbine

SEPTEMBER 28, 2023

360-Degree View of the Mobile Market Shift to Bidding: From Publisher to Bidder to Buyer Whether you are a pro or have just started your first A/B test, bidding is a hot topic with new questions popping up as its adoption increases on the buyers’, publishers’, and networks’ sides. Why is that?

A/B Testing 59

A/B Testing Header Bidding GDPR Mobile Ads 59

Single Grain

JULY 22, 2019

According to Facebook’s earnings report , their ad revenue for the final quarter of 2018 was $16.6 You could either: Sit down at your laptop, draw up some consumer profiles, create some copy with different phrases and keywords, run some A/B testing, etc. Facebook can be a great place to start.

Marketing 85

Marketing Affiliates ROI Conversion Rate 85

illumin

JANUARY 22, 2024

The revelation in 2018 that Cambridge Analytica used personal data from Facebook to profile millions of Americans played a significant role in the passing of California’s comprehensive consumer privacy law, known as CCPA. Use A/B testing to experiment with different ad formats, messaging, and targeting options.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

InMobi

AUGUST 12, 2018

And, if you are thinking it is just the Originals or exclusive content driving consumers to OTT, Navin throws more light on what’s driving consumers to OTT, “ Live mobile TV on platforms such as Airtel TV, Hotstar, SonyLIV has been another revelation, with sporting properties such as IPL and FIFA 2018 world cup seeing unprecedented scale.

Advertising 52

Advertising A/B Testing Entertainment Video Ads 52

Single Grain

MAY 10, 2022

Note : In June 2018, Google rebranded its AdWords platform to “Google Ads.” A/B testing ads and landing pages. As you already saw in the previous section, Google Ads agencies are masters of copywriting, A/B testing, customer research, and much more. A/B testing headlines, images and CTA copy relentlessly.

Agency 52

Agency A/B Testing Retargeting CPA 52

Single Grain

APRIL 25, 2022

A/B testing to regularly optimize ad copy, images and CTAs for better conversions. A/B testing for landing pages , ad copy, bid strategies, etc. Performing A/B testing to improve ROI. The team performs consistent A/B testing to tailor a unique paid campaign for each client. Managing budget.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

AUGUST 13, 2019

In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. Feedvisor reported that nearly 20% of all professional Amazon merchants make over $1 million in sales annually in 2018, up 2x compared to 2017.

Video Ads 110

Video Ads Conversion CPC Banner 110

InMobi

APRIL 23, 2019

In 2018, people spent over $71 billion on apps , and downloaded apps 113 billion times worldwide. According to InMobi’s 2018 Header Bidding Research Report , 53% of app publishers polled said that ad revenues had remained stagnant or decreased in the previous 12 months. The mobile app economy has never been hotter.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Martech

FEBRUARY 25, 2022

The platform components are: HubSpot Marketing Hub: Includes tools for lead capture and management, scoring, nurturing, analytics, A/B testing, blogging, content management, social monitoring and publishing, email marketing and paid advertising. Marketo was acquired by San Jose-based Adobe in October 2018. Adobe Marketo.

Marketing 115

Marketing Manufacturing Communications Healthcare 115

Single Grain

JANUARY 31, 2020

Fast-track the success of your paid media advertising efforts on Instagram, Facebook and other platforms with integrated A/B testing, advanced analytics and campaign improvement tips. Search Awards 2018. Harnesses the power of machine learning to reduce CPA and CPC, and improve key PPC metrics, like CVR and CTR. 16) Optmyzr.

Media 127

Media Marketing Machine Learning SEO 127

Single Grain

JUNE 29, 2023

Work With Us The Surge of AI in Marketing In June of 2018, we saw the first version of ChatGPT come to light – GPT 1. With that said, let’s delve into the world of AI-driven marketing strategies, automation and the future possibilities that lie ahead.

Marketing 52

Marketing A/B Testing Machine Learning Ad Targeting 52

AdvertiseMint

JANUARY 13, 2022

Helpful analytics features keep track of different metrics for your team to successfully implement A/B testing , and experimental campaigns can be easily altered and scaled depending on their success rates. Which one do you think the average social media user is more likely to remember: the 2018 U.S.

Media 59

Media Marketing Audience Brand Awareness 59

Single Grain

APRIL 28, 2020

One of they're most successful campaigns was the 2018 Every Ad Is a Tide Ad campaign. Once you have a firm understanding of your audience, A/B test various campaign messages and draw inspiration from the above-mentioned digital marketing campaigns. Tide has long since been a star of many Super Bowl ads.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

APRIL 14, 2022

Note: Google AdWords rebranded to Google Ads in 2018, but many people still use the old name, so we'll use them interchangeably here. What to Look for When Hiring an AdWords Agency. Top 5 Google Ads Agencies in 2022. Ready to Hire the Best Google Ads Agency? What Is an AdWords Agency?

Agency 52

Agency SEO ROI A/B Testing 52

VideoWeek

MAY 20, 2022

Prisma Media Solutions, Adot and Smart SSP have completed testing on ID5 ID, the cookieless identification suite for digital advertising. “A/B Tangas previously worked as group executive of energy and telecommunications at iSelect, before joining Dentsu in 2018. Prisma Media Solutions Trials ID5 ID.

Impressions 52

Impressions Ad Tech Media Agency 52

Lemonads

SEPTEMBER 10, 2020

Taboola Pros For Publishers Actionable Editorial Insights : Taboola’s Newsroom empowers editorial and audience teams to enhance content with actionable data insights, A/B testing, and alerts. In 2018, AdsKeeper expanded its inventory and hit the mark of 5 billion ad recommendations daily! Let’s check their ads!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Single Grain

JUNE 26, 2020

Optimizely, the world's leading experimentation platform, specializes in A/B testing — a scientific, data-driven way to test websites for maximum usability and engagement. Many A/B tests can have surprising results. 40% of all e-commerce purchases during the 2018 holiday season were made on a smartphone.

SEO 145

SEO A/B Testing Click Through Rate Conversion 145

Karola Karlson

JULY 19, 2021

142 Facebook ad examples, 2018 edition. #1: Tip: if you’re doubting between multiple image options, you can always do some Facebook A/B testing to find out what works best. #15: Read more: Instagram Ad Design and Copy – The Beginner’s Guide (2018 Update). #22: MOO’s Facebook ad is ??? 15: AWeber.

eCommerce 52

eCommerce Retargeting Video Ads Advertising 52

Single Grain

DECEMBER 6, 2019

Global smart speaker shipments have almost trebled between Q1 2018 and Q2 2019, growing from 9.36 SEO A/B split testing squeezes the most SEO juice out of your site and gives you insight into the variables that move the needle. What Is A/B SEO Testing? How to Run A/B Tests that Actually Increase Conversions.

Marketing 145

Marketing SEO Conversion Audience 145