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The European Union’s General Data Protection Regulation (GDPR) The European Unio n ‘s GDPR came into force in May 2018 with the aim of protecting personal data and increasing user privacy. Behavioral targeting and retargeting to show personalized ads. Attribution regarding ad views and conversions.
Outside investigations have provided evidence in support of the Justice Department’s claims, including a 2020 paper from Carnegie Mellon that showed that biases in Facebook’s ad tools exacerbated socioeconomic inequalities. officials have long accused Meta of discriminatory ad targeting practices.
In 2018 the company generated $32 million in revenue. One, Ten, One-Hundred : A documentary (that won a Webby award), where Wistia challenges a video production agency to make three ads with different budgets, exploring the connection between money and creativity. Instagram Ads. Audience Network. The result?
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