2018 Ad Click Click Through Rate 
InMobi
JUNE 25, 2018
Numbers released in April 2018 from the Interactive Advertising Bureau show that around 60 percent of all digital ad spend is now going towards video , and that two in three advertisers are moving money away from television spots to fund more mobile video advertising. 1) Because It’s Effective In short, video ads work.
InMobi
JULY 3, 2018
Advertisers of all stripes love in-app video ads. InMobi’s State of Mobile Video Advertising 2018 Report found that advertisers globally doubled the amount they spent on in-app video ads between 2016 and 2017. more than a third of all money spent on in-app advertising during the first three months of 2018 went to video.
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InMobi
MAY 21, 2019
Total number of mobile users in the world: More than 39 percent of the world’s population will use a mobile device to go online at some point in 2018. By the end of 2018, the vast majority of phones sold will have screens between five and six inches. mobile ad spending grew around 20 percent between 2017 and 2018.
InMobi
JANUARY 22, 2019
The average click-through rate of all banner ads is around 0.06 percent , but even that might be too high since around three in five banner ad clicks are thought to be accidental. per click in the final quarter of 2015 on one platform; in comparison, the lowest CPC was $0.27 Only time will tell.
Single Grain
AUGUST 13, 2019
In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. Feedvisor reported that nearly 20% of all professional Amazon merchants make over $1 million in sales annually in 2018, up 2x compared to 2017.
InMobi
OCTOBER 9, 2018
When impressions and reach are the primary campaign goal, determining the right ad to serve is fairly straightforward. Many apps now use waterfalls - in which different ad networks, exchanges, etc. It’s important to note that this all covers the basics in how mobile in-app advertising works in October 2018.
Karola Karlson
FEBRUARY 1, 2021
As you can already see from the two charts above, the Facebook ads cost can vary a lot based on your Facebook ad campaign setup. After reading this article, you’ll have a much better overview of: How much you should pay for a Facebook ad click? Which Facebook ad placements have the lowest costs?
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