2018 Ad Click Video Ads 
InMobi
JULY 3, 2018
Advertisers of all stripes love in-app video ads. InMobi’s State of Mobile Video Advertising 2018 Report found that advertisers globally doubled the amount they spent on in-app video ads between 2016 and 2017. GET REPORT But what do app publishers think about video advertising? In the U.S.,
InMobi
JANUARY 1, 2018
Here are five trends that will be dominating forces come 2018. In China, more people use their mobile devices to watch videos, pay bills, and order services such as taxis, retail, and food than anywhere else in the world, which suggests that China will have a greater say in the global tech industry than we think. So, What Now?
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InMobi
JUNE 25, 2018
It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. The numbers from our 2018 State of Mobile Video Report back this up.
Single Grain
AUGUST 13, 2019
In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. Feedvisor reported that nearly 20% of all professional Amazon merchants make over $1 million in sales annually in 2018, up 2x compared to 2017.
InMobi
MAY 21, 2019
Total number of mobile users in the world: More than 39 percent of the world’s population will use a mobile device to go online at some point in 2018. By the end of 2018, the vast majority of phones sold will have screens between five and six inches. mobile ad spending grew around 20 percent between 2017 and 2018.
InMobi
JANUARY 22, 2019
This is the basic way for paying for reach and initial awareness, in part because it’s easy to understand and works with just about any ad format imaginable. For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing. The average click-through rate of all banner ads is around 0.06
InMobi
OCTOBER 9, 2018
Concurrently, app developers and publishers need to determine how they will generate ad revenue and how ads fit into the user experience being offered. Consider this: while banner ads are fairly easy to unobtrusively include in an app, more immersive formats like video ads typically provide greater ad revenue.
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