OpenX

NOVEMBER 2, 2022

OpenX’s “Path to Net-Zero” is part of a long-term strategic initiative that kicked off in 2018 to produce a transformational reduction of carbon emissions in our own business and across the digital advertising industry. We’re celebrating the status and asking for votes toward the Audience Honor award at the in-person event.

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Ad Exchange Audience Agency Advertising 52

Martech

SEPTEMBER 28, 2021

networked devices per capita, according to the Cisco Annual Internet Report, 2018-2023. Marketers with customers in the European Union have had to comply with GDPR since May 2018. and ad tech (DSPs, SSPs, ad exchanges, etc.) Privacy compliance and data ownership. tools and platforms.

Cookies 118

Cookies Mobile Ads GDPR Ad Tech 118

Martech

SEPTEMBER 22, 2021

DMP, DSP, ad exchange) that will use them as advertising audiences. The European Union’s GDPR was implemented in May 2018 and impacts all U.S. A CDP may also facilitate digital advertising through an audience API that sends customer lists from the CDP to systems (i.e., Data regulation compliance.

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Marketing Machine Learning Healthcare GDPR 136

Monetize More

MARCH 10, 2023

To calculate the RPM, we need to divide the Revenue by Ad Impressions and multiply it by 1,000 using the formula below. RPM = ( Revenue / Impressions ) x 1,000 Let’s say we want to calculate the RPM for Oct 18, 2018. for 104,752 ad impressions. in ad revenue. 54,403 ad sessions generated $120.68

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Header Bidding CPM Ad Inventory Click Through Rate 73

Brid.tv

APRIL 13, 2023

Introduced by Google in 2018, Google Open Bidding is a programmatic advertising solution seen as an alternative to header bidding. It offers publishers access to multiple demand sources and ad exchanges , creating stiff competition for ad inventory between the buyers. FAQ What Is Google Open Bidding?

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InMobi

DECEMBER 13, 2018

Even though it seems at times like everyone from the world’s biggest ad platforms down to tiny ad networks was talking about in-app header bidding in 2018, actual adoption of unified auctions among mobile publishers, app developers and their programmatic demand sources was low. But, expect all that to change in 2019.

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Digiday

JANUARY 29, 2023

The DoJ is demanding divestiture of Google’s sell-side advertising assets, or the Google Ad Manager suite, including both Google’s publisher ad server (DFP) and its ad exchange (Adx). And it paints that against the vast, influential scale Google has across publishers, the ads they sell, and the data that informs it.

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Marketing Ad Tech Ad Server Ad Exchange 79

Automatad Inc.

FEBRUARY 20, 2023

The platform combines the features of DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX), providing a single management platform for all inventory, programmatic deals, and ad sales. And DoubleClick Ad Exchange is a real-time marketplace to buy and sell available ad spaces, aka inventories.

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Paleo AdTech

DECEMBER 10, 2023

– simply to temper Google’s march to domination of search, supply (acquiring AdMeld ), demand (acquiring Invite ) and the exchange in between (acquiring DoubleClick and building AdX). Approached by AT&T in 2018, Brian agreed to sell AppNexus for a bit under $2 billion.

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InMobi

APRIL 4, 2019

Be sure to download our latest report for insights straight from our leading global mobile in-app ad exchange! GET REPORT Programmatic Ads: A Definition Anytime you sell or buy digital ads using machines or through any kind of automation, that’s considered programmatic advertising.

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Advertising Ad Exchange Fill rate Ad Inventory 52

Paleo AdTech

NOVEMBER 30, 2022

– simply to temper Google’s march to domination of search, supply (acquiring AdMeld ), demand (acquiring Invite ) and the exchange in between (acquiring DoubleClick and building AdX). Approached by AT&T in 2018, Brian agreed to sell AppNexus for a bit under $2 billion.

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Ad Tech Ad Exchange Media Advertising 45

Clearcode

APRIL 26, 2022

DoubleClick’s products are still part of Google’s AdTech stack, but they underwent a rebranding process in 2018 that saw Google drop the DoubleClick name. There were a couple of other big acquisitions in 2007 by Microsoft, that acquired the ad exchange ADECN, and Yahoo! that acquired the ad exchange RightMedia.

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Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Infinite Potential On SmartHub Ad Exchange! Looking For Detailed Case Studies?

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Paleo AdTech

DECEMBER 10, 2023

(For more on this Brobdingnagian player, check out our interviews with co-founder Kevin O’Connor , his sidekick-successor Kevin Ryan and my own thankfully brief exposition of the original DoubleClick ad serving patent. He would have a direct marketer, preempting General Motors. It was hysterical.”

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Paleo AdTech

DECEMBER 22, 2021

(For more on this Brobdingnagian player, check out our interviews with co-founder Kevin O’Connor , his sidekick-successor Kevin Ryan and my own thankfully brief exposition of the original DoubleClick ad serving patent. He would have a direct marketer, preempting General Motors. It was hysterical.”

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Media Demand Side Platform Ad Tech Ad Server 52

Paleo AdTech

DECEMBER 10, 2023

billion in 2018. Brian also built an early SSP — perhaps the actual first, predating AdMeld — not as a product but rather to help direct traffic toward Right Media’s actual business, which was its ad network. The company grew over 11 years to 1,000 employees and was sold to AT&T for $1.6

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Paleo AdTech

MAY 10, 2022

billion in 2018. Brian also built an early SSP — perhaps the actual first, predating AdMeld — not as a product but rather to help direct traffic toward Right Media’s actual business, which was its ad network. The company grew over 11 years to 1,000 employees and was sold to AT&T for $1.6

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Media Ad Server Ad network CPA 40

InMobi

NOVEMBER 20, 2019

In 2018, brewers in the U.S. dropped by almost 1% between 2017 and 2018, and both craft beer and import sales rose well over 3% in that same time period. InMobi Pulse builds a holistic understanding of consumers across data sources ranging from the InMobi ad exchange, which reaches 1.6 beer brands. beer brands.

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InMobi

OCTOBER 4, 2018

We are constantly innovating to go above and beyond mobile ad fraud, including by applying our artificial intelligence capabilities to fighting the issue. The 2018 survey found that a majority of both groups cited this as a major challenge. REQUEST DEMO What have you done to make the most of mobile in-app programmatic?

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Monetize More

APRIL 17, 2023

De acordo com dados da Emarketer.com , os números pintavam um cenário interessante nos EUA em 2018: cada vez mais pessoas estavam abandonando a TV tradicional em favor do OTT. A Ad Exchanger também criou um artigo (em inglês) onde executivos de empresas como Roku, Samsung Ads e mais falam sobre as diferenças entre OTT e CTV.

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Ad Exchange 52

Monetize More

APRIL 17, 2023

Según datos de Emarketer.com , los números pintaban un panorama interesante en los Estados Unidos en 2018: cada vez más personas estaban abandonando la televisión tradicional en favor del OTT. Es ahí donde entra el término “OTT” (Over the Top, o streaming a través de internet).

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Ad Exchange 52

InMobi

NOVEMBER 14, 2019

To get to the bottom of this, we again surveyed dozens of experts in the field, from gaming apps to omnichannel ad exchanges and everyone in between, to get to the truth. This likely points to a rise in adoption in in-app header bidding, although it’s worth noting that the 2018 survey made the same prediction.

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Monetize More

APRIL 4, 2023

A eMarketer estima um crescimento de 40% para US$ 2 bilhões em 2018 (em inglês). Um estudo do terceiro trimestre de 2018 descobriu que mais de 19% das impressões da OTT eram inválidas! Imagina verificar suas receitas de anúncios e perceber que foi banido do AdSense ou Ad Exchange.

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Monetize More

APRIL 4, 2023

eMarketer estima un crecimiento del 40% hasta los 2.000 millones de dólares en 2018 (en inglés). Un estudio del tercer trimestre de 2018 descubrió que ¡más del 19% de las impresiones OTT no eran válidas! Imagínese comprobar sus ingresos publicitarios y darse cuenta de que le han expulsado de AdSense o Ad Exchange.

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illumin

JUNE 7, 2018

It is worth noting that almost any ad format today can be accessed “programmatically,” meaning through a programmatic marketing platform that uses real-time bidding such as our own, as long as the technology provider has made the necessary connections to the inventory source available through the platform. Display Network. Google Display.

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Paleo AdTech

DECEMBER 10, 2023

” Andrew and The Trade Desk CEO Jeff Green in 2018, discussing UID . “We started the company before the cookie was used in advertising, and we will [be in] a future with no cookie involved in our platform. We [will] outlive the cookie.”

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Paleo AdTech

MARCH 8, 2022

” Andrew and The Trade Desk CEO Jeff Green in 2018, discussing UID. . “We started the company before the cookie was used in advertising, and we will [be in] a future with no cookie involved in our platform. We [will] outlive the cookie.”

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Media Header Bidding Ad network Cookies 52

VideoWeek

JUNE 2, 2023

DoubleVerify Unveils Brand Safety and Viewability Suite Measurement firm DoubleVerify (DV) has launched DV Marketplace Suite, a platform of controls for SSPs, DSPs, marketplaces, ad exchanges and retail media networks. Publishers saw a significant drop in Twitter-driven traffic in 2018, and it has fallen steadily since then.

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Viewability Audience Ad Exchange Media 52

Smart-Hub

MARCH 14, 2022

The SkadNetwork was initiated in 2018 by tech giant Apple to promote cookieless attribution. As of now, the majority of ad tech platforms still rely on cookies – ad networks, ad exchanges, DSPs, SSPs, and DMPs. Let’s consider some of the cookieless solutions some tech companies will soon use.

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Cookies Advertising Retargeting Ad Tech 52

VideoWeek

AUGUST 5, 2022

AGCOM ordered a further €700,000 fine from TOP ADS, the agency responsible for the adverts. The regulator said the fine was the first it had issued against a video provider for breaching the “Dignity Decree” since its introduction in 2018. Tech Lobby Spends $120 Million to Fight Antitrust Legislation.

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InMobi

APRIL 12, 2019

Are advertisers willing to spend more than normal to reach your audience, or do they worry about their ads appearing next to questionable or objectionable content on your app? 5) What Ad Exchanges and Networks Do They Work With? But not all exchanges and networks are alike.

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VideoWeek

JULY 22, 2022

Alkimi Exchange Lists on Crypto Platform Uphold. Decentralised ad exchange Alkimi Exchange became listed on multi-asset trading platform Uphold this week. The company aims to equalise the value exchange between publishers, advertisers and users. The Week for Publishers. Laura Maness Picked as Grey Group CEO.

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Paleo AdTech

DECEMBER 10, 2023

Boris ,’ behind-the-scenes builder of much of the early ad tech infrastructure, starting with Right Media) was Gartner’s most popular blog of that year. Bender: I brought a couple ideas to strategic planning to fund, including yield management and the ad exchange. It Wasn’t A Job, It Was A Cult!’ No shenanigans.

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Ad Tech Ad Server Ad network Rich Media 52

Clearcode

OCTOBER 21, 2024

This is how the cookie-syncing process works: A user visits a website that has a space to display an ad. The advertiser’s platform, a DSP, receives the request to serve an ad to the user. The ad exchange redirects (http redirect) the ad request to the pixel URL on the DMP’s side, passing the user ID in the URL parameter.

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Cookies Retargeting GDPR Ad Targeting 52

Paleo AdTech

APRIL 29, 2021

Boris ,’ behind-the-scenes builder of much of the early ad tech infrastructure, starting with Right Media) was Gartner’s most popular blog of that year. Bender: I brought a couple ideas to strategic planning to fund, including yield management and the ad exchange. It Wasn’t A Job, It Was A Cult!’ No shenanigans.

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Ad Tech Ad Server Ad network Rich Media 40

Automatad Inc.

FEBRUARY 22, 2022

The EPC’s complaint accuses Google of manipulating publisher revenue and stifling competition within ad exchanges. After being sold by Meredith in 2018, Fortune prioritized branded content partnerships, courtesy of Fortune Brand Studio. The EPC’s complaint is reminiscent of the Texas antitrust lawsuit against Google.

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VideoWeek

AUGUST 18, 2023

“We set an ambitious goal for ourselves in 2018 and I am thrilled we have surpassed this milestone,” said chief executive Nick Hugh. The Telegraph Hits One Million Subscribers The Telegraph has hit its target of one million subscribers before the end of this year, with more than 70 percent of these subscriptions being digital.

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