Paleo AdTech

DECEMBER 10, 2023

He led the technology team at Right Media that launched the first real exchange for ad networks. billion in 2018. Brian also built an early SSP — perhaps the actual first, predating AdMeld — not as a product but rather to help direct traffic toward Right Media’s actual business, which was its ad network.

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Paleo AdTech

MAY 10, 2022

He led the technology team at Right Media that launched the first real exchange for ad networks. billion in 2018. Brian also built an early SSP — perhaps the actual first, predating AdMeld — not as a product but rather to help direct traffic toward Right Media’s actual business, which was its ad network.

Media 40

Media Ad Server Ad network CPA 40

Smart-Hub

DECEMBER 22, 2023

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Infinite Potential On SmartHub Ad Exchange!

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InMobi

NOVEMBER 14, 2019

To get to the bottom of this, we again surveyed dozens of experts in the field, from gaming apps to omnichannel ad exchanges and everyone in between, to get to the truth. 30% said it takes about two seconds or longer for an ad to load. 17% use a single ad network for all of their ad monetization needs.

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Smart-Hub

MARCH 14, 2022

The SkadNetwork was initiated in 2018 by tech giant Apple to promote cookieless attribution. As of now, the majority of ad tech platforms still rely on cookies – ad networks, ad exchanges, DSPs, SSPs, and DMPs. Let’s consider some of the cookieless solutions some tech companies will soon use.

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Cookies Advertising Retargeting Ad Tech 52

illumin

JUNE 7, 2018

It is worth noting that almost any ad format today can be accessed “programmatically,” meaning through a programmatic marketing platform that uses real-time bidding such as our own, as long as the technology provider has made the necessary connections to the inventory source available through the platform. Display Network.

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InMobi

APRIL 12, 2019

Are advertisers willing to spend more than normal to reach your audience, or do they worry about their ads appearing next to questionable or objectionable content on your app? 5) What Ad Exchanges and Networks Do They Work With? But not all exchanges and networks are alike.

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Paleo AdTech

DECEMBER 10, 2023

Boris ,’ behind-the-scenes builder of much of the early ad tech infrastructure, starting with Right Media) was Gartner’s most popular blog of that year. It created New York’s Silicon Alley, had outrageous parties and heavenly bills and saw just about every future ad tech luminary pass through its cult. They wouldn’t budge.

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VideoWeek

JUNE 2, 2023

Twitter Sells Ads Through Inmobi, Content Moderation Chief Resigns Twitter has started selling inventory through mobile ad network Inmobi, as the struggling social media firm aims to recoup lost ad revenues. Publishers saw a significant drop in Twitter-driven traffic in 2018, and it has fallen steadily since then.

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Paleo AdTech

APRIL 29, 2021

Boris ,’ behind-the-scenes builder of much of the early ad tech infrastructure, starting with Right Media) was Gartner’s most popular blog of that year. It created New York’s Silicon Alley, had outrageous parties and heavenly bills and saw just about every future ad tech luminary pass through its cult. They wouldn’t budge.

Ad Tech 40

Ad Tech Ad Server Ad network Rich Media 40

Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

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InMobi

MARCH 12, 2020

How do ad networks and ad exchanges stack up? In short, ad networks offer dedicated support, while ad exchanges are largely technology platforms that serve as an open digital marketplace. This is where ad networks vs. ad exchanges come into play.

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VideoWeek

AUGUST 18, 2023

The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform. “We set an ambitious goal for ourselves in 2018 and I am thrilled we have surpassed this milestone,” said chief executive Nick Hugh.

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Basis

JULY 11, 2023

Building off the foundation of 2018’s California Consumer Privacy Act (CCPA), the new act creates a California Privacy Protection Agency that’s dedicated to (and responsible for) enforcing the law—indicative of increased enforcement—while also reducing ambiguity around how to interpret some of the data-related aspects of the law.

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Basis

FEBRUARY 21, 2023

Building off the foundation of 2018’s California Consumer Privacy Act (CCPA), the new act creates a California Privacy Protection Agency that’s dedicated to (and responsible for) enforcing the law—indicative of increased enforcement—while also reducing ambiguity around how to interpret some of the data-related aspects of the law.

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Advertising Marketing Pop-Up Cookies 86