Martech

MAY 20, 2022

The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Google, in particular, is the leading or dominant player in every part of the ad tech stack: buy-side, sell-side, and the exchange that connects them.

Ad Space 117

Ad Space Ad Exchange Ad Tech Impressions 117

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is also concerned that Google may have used its publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.”

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Monetize More

MARCH 10, 2023

To calculate the RPM, we need to divide the Revenue by Ad Impressions and multiply it by 1,000 using the formula below. RPM = ( Revenue / Impressions ) x 1,000 Let’s say we want to calculate the RPM for Oct 18, 2018. for 104,752 ad impressions. in ad revenue. 54,403 ad sessions generated $120.68

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98

Monetize More

MARCH 10, 2023

To calculate the RPM, we need to divide the Revenue by Ad Impressions and multiply it by 1,000 using the formula below. RPM = ( Revenue / Impressions ) x 1,000 Let’s say we want to calculate the RPM for Oct 18, 2018. for 104,752 ad impressions. in ad revenue. 54,403 ad sessions generated $120.68

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

Automatad Inc.

FEBRUARY 20, 2023

The platform combines the features of DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX), providing a single management platform for all inventory, programmatic deals, and ad sales. And DoubleClick Ad Exchange is a real-time marketplace to buy and sell available ad spaces, aka inventories.

Ad Server 52

Ad Server Ad Exchange Impressions Ad Inventory 52

Clearcode

APRIL 26, 2022

DoubleClick’s products are still part of Google’s AdTech stack, but they underwent a rebranding process in 2018 that saw Google drop the DoubleClick name. There were a couple of other big acquisitions in 2007 by Microsoft, that acquired the ad exchange ADECN, and Yahoo! that acquired the ad exchange RightMedia.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Infinite Potential On SmartHub Ad Exchange! Looking For Detailed Case Studies?

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52