TechCrunch Ads

MAY 26, 2022

Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. However the DPC is being sued for inaction over complaints that date back to 2018.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Monetize More

MARCH 10, 2023

To calculate the RPM, we need to divide the Revenue by Ad Impressions and multiply it by 1,000 using the formula below. RPM = ( Revenue / Impressions ) x 1,000 Let’s say we want to calculate the RPM for Oct 18, 2018. for 104,752 ad impressions. in ad revenue. 54,403 ad sessions generated $120.68

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98

Monetize More

MARCH 10, 2023

To calculate the RPM, we need to divide the Revenue by Ad Impressions and multiply it by 1,000 using the formula below. RPM = ( Revenue / Impressions ) x 1,000 Let’s say we want to calculate the RPM for Oct 18, 2018. for 104,752 ad impressions. in ad revenue. 54,403 ad sessions generated $120.68

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

Clearcode

OCTOBER 21, 2024

Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. This process causes lags in displaying ads and has a low match rate. The DSP sends a request and creates a third-party cookie.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Infinite Potential On SmartHub Ad Exchange! Looking For Detailed Case Studies?

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

illumin

JUNE 7, 2018

It is worth noting that almost any ad format today can be accessed “programmatically,” meaning through a programmatic marketing platform that uses real-time bidding such as our own, as long as the technology provider has made the necessary connections to the inventory source available through the platform. Display Network. Google Display.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

Smart-Hub

MARCH 14, 2022

Contextual targeting is coming back. In the past, contextual targeting was an effective ad targeting strategy, but people thought it was a little slower in achieving positive conversion outcomes. Contextual targeting works with keywords and web content. It never really went away! Apple’s SkadNetwork.

Cookies 52

Cookies Advertising Retargeting Ad Tech 52