2018, Ad Exchange and Ad Tech

SmartHub is Now Attekmi: After Rebranding New Solutions & Services Were Introduced

Exchange Wire

NOVEMBER 22, 2024

SmartHub, a programmatic company, has undergone the rebranding process – now it is Attekmi with an extended range of ad tech solutions including AdEx Basic, AdEx Plus, and White Label Ad Exchange. Operating in the programmatic industry since 2018, SmartHub has [.]

Ad Exchange

Ad Exchange Ad Tech

Ad Network vs. Ad Exchange: What’s the Difference Between the Two?

InMobi

MARCH 12, 2020

How do ad networks and ad exchanges stack up? In short, ad networks offer dedicated support, while ad exchanges are largely technology platforms that serve as an open digital marketplace. This is where ad networks vs. ad exchanges come into play. How does this stack up to an exchange?

Ad Exchange

Ad Exchange Ad network Ad Inventory Demand Side Platform

Big Tech Says Pee-Yew To The EU; Welcome To The Real World, BeReal

AdExchanger

APRIL 19, 2023

More Like ‘You’re Out’ In 2018, a handful of American ad tech startups abandoned the EU when The post Big Tech Says Pee-Yew To The EU; Welcome To The Real World, BeReal appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Ad Tech

Ad Tech Ad Exchange GDPR Media

UK finally opens antitrust probe of Google’s role in the adtech stack

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. However the DPC is being sued for inaction over complaints that date back to 2018.

Ad Server

Ad Server Ad Exchange Demand Side Platform Ad Targeting

Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

Martech

MAY 20, 2022

The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Google, in particular, is the leading or dominant player in every part of the ad tech stack: buy-side, sell-side, and the exchange that connects them.

Ad Space

Ad Space Ad Exchange Ad Tech Impressions

What is identity resolution and how are platforms adapting to privacy changes?

Martech

SEPTEMBER 28, 2021

networked devices per capita, according to the Cisco Annual Internet Report, 2018-2023. Pre-built connections to martech/ad tech platforms. Marketers with customers in the European Union have had to comply with GDPR since May 2018. and ad tech (DSPs, SSPs, ad exchanges, etc.) Data onboarding.

Cookies

Cookies Mobile Ads GDPR Ad Tech

Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit

Digiday

JANUARY 29, 2023

The DoJ is demanding divestiture of Google’s sell-side advertising assets, or the Google Ad Manager suite, including both Google’s publisher ad server (DFP) and its ad exchange (Adx). And it paints that against the vast, influential scale Google has across publishers, the ads they sell, and the data that informs it.

Marketing

Marketing Ad Tech Ad Server Ad Exchange

Google Open Bidding Explained: What It Is and How It Works

Brid.tv

APRIL 13, 2023

Introduced by Google in 2018, Google Open Bidding is a programmatic advertising solution seen as an alternative to header bidding. It offers publishers access to multiple demand sources and ad exchanges , creating stiff competition for ad inventory between the buyers. FAQ What Is Google Open Bidding?

Header Bidding

Header Bidding Ad Exchange Ad Ops Ad Inventory

2019 Trends: Header Bidding, Mobile Apps and The Future of In-App Ad Monetization

InMobi

DECEMBER 13, 2018

Even though it seems at times like everyone from the world’s biggest ad platforms down to tiny ad networks was talking about in-app header bidding in 2018, actual adoption of unified auctions among mobile publishers, app developers and their programmatic demand sources was low. But, expect all that to change in 2019.

Header Bidding

Header Bidding Ad Server Ad Exchange Mobile Ads

48. Brian O’Kelley (part 3) – the AppNexus adventure

Paleo AdTech

DECEMBER 10, 2023

Although known in the inner rings of the NYC ad tech super-circle, Brian didn’t feature in post-deal recaps and found himself meditatively running around the island of Manhattan, contemplating his life. Approached by AT&T in 2018, Brian agreed to sell AppNexus for a bit under $2 billion.

Ad Tech

Ad Tech Ad Exchange Media Advertising

AdTech Ecosystem: Navigating Trends and Insights

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Infinite Potential On SmartHub Ad Exchange!

Ad Exchange

Ad Exchange Ad Tech Machine Learning Ad Inventory

28. Bill Wise – accounting for the rise of Right Media and more

Paleo AdTech

DECEMBER 10, 2023

Bill Wise is co-founder and CEO of Mediaocean — and a man who was at ground zero for pretty much the entire arc of ad tech. And for an oral history of the company assembled by Marty on the occasion of Google’s retiring the DoubleClick name in 2018, check this out.) It was hysterical.” xo, Marty & Jill

Media

Media Demand Side Platform Ad Tech Ad Server

28. Bill Wise – accounting for the rise of Right Media and more

Paleo AdTech

DECEMBER 22, 2021

Bill Wise is co-founder and CEO of Mediaocean — and a man who was at ground zero for pretty much the entire arc of ad tech. And for an oral history of the company assembled by Marty on the occasion of Google’s retiring the DoubleClick name in 2018, check this out.). It was hysterical.” xo, Marty & Jill.

Media

Media Demand Side Platform Ad Tech Ad Server

48. Brian O’Kelley (part 3) – the AppNexus adventure

Paleo AdTech

NOVEMBER 30, 2022

Although known in the inner rings of the NYC ad tech super-circle, Brian didn’t feature in post-deal recaps and found himself meditatively running around the island of Manhattan, contemplating his life. Approached by AT&T in 2018, Brian agreed to sell AppNexus for a bit under $2 billion.

Ad Tech

Ad Tech Ad Exchange Media Advertising

What Is The Future Of Advertising In A Cookieless World?

Smart-Hub

MARCH 14, 2022

Let’s consider some of the cookieless solutions some tech companies will soon use. The SkadNetwork was initiated in 2018 by tech giant Apple to promote cookieless attribution. As of now, the majority of ad tech platforms still rely on cookies – ad networks, ad exchanges, DSPs, SSPs, and DMPs.

Cookies

Cookies Advertising Retargeting Ad Tech

34. Andrew Casale – from Casale Media to Index Exchange

Paleo AdTech

DECEMBER 10, 2023

As he tells Marty in this wide-ranging look-back, he developed relationships with editors at platforms like Yahoo and got links for breaking stories, which drove traffic to his sites — traffic he was learning how to monetize via early ad networks, such as ValueClick and Advertising.com. We [will] outlive the cookie.”

Media

Media Header Bidding Ad network Cookies

34. Andrew Casale – from Casale Media to Index Exchange

Paleo AdTech

MARCH 8, 2022

As he tells Marty in this wide-ranging look-back, he developed relationships with editors at platforms like Yahoo and got links for breaking stories, which drove traffic to his sites — traffic he was learning how to monetize via early ad networks, such as ValueClick and Advertising.com. We [will] outlive the cookie.”

Media

Media Header Bidding Ad network Cookies

40. Brian O’Kelley (part 2) – the Right Media experience

Paleo AdTech

DECEMBER 10, 2023

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. billion in 2018.

Media

Media Ad Server Ad network CPA

40. Brian O’Kelley (part 2) – the Right Media experience

Paleo AdTech

MAY 10, 2022

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. billion in 2018.

Media

Media Ad Server Ad network CPA

“It Wasn’t a Job, It Was a Cult!”

Paleo AdTech

DECEMBER 10, 2023

The Paleo Ad Tech podcast was inspired in part by an ‘oral history’ project one of us (Marty) worked on for a couple of years while he was a Gartner analyst, covering ad tech. So ends 23 years of ad tech myth and legend that coincides with the ad-supported internet itself. They were clear.

Ad Tech

Ad Tech Ad Server Ad network Rich Media

The WIR: UK SVOD Subs Fall, Twitter’s Content Moderation Chief Resigns, and IPG Turns to Quantum Computing for Optimisation

VideoWeek

JUNE 2, 2023

Twitter Sells Ads Through Inmobi, Content Moderation Chief Resigns Twitter has started selling inventory through mobile ad network Inmobi, as the struggling social media firm aims to recoup lost ad revenues. Publishers saw a significant drop in Twitter-driven traffic in 2018, and it has fallen steadily since then.

Viewability

Viewability Audience Ad Exchange Media

The WIR: HBO Max Set to Merge with Discovery+, WPP Raises its 2022 Forecast, and RTL Reports Continued Streaming Success

VideoWeek

AUGUST 5, 2022

French ad tech firm Criteo filed mixed results in its Q2 earnings. AGCOM ordered a further €700,000 fine from TOP ADS, the agency responsible for the adverts. The regulator said the fine was the first it had issued against a video provider for breaching the “Dignity Decree” since its introduction in 2018.

Demand Side Platform

Demand Side Platform Agency Non-Profit Media

“It Wasn’t a Job, It Was a Cult!”

Paleo AdTech

APRIL 29, 2021

The Paleo Ad Tech podcast was inspired in part by an ‘oral history’ project one of us (Marty) worked on for a couple of years while he was a Gartner analyst, covering ad tech. So ends 23 years of ad tech myth and legend that coincides with the ad-supported internet itself. They were clear.

Ad Tech

Ad Tech Ad Server Ad network Rich Media

The WIR: Senators Call for FTC to Investigate YouTube, TV4 Launches a New Streaming Service, and Paramount and OMG Trial VideoAmp as a Currency

VideoWeek

AUGUST 18, 2023

The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform. It follows the ad network’s purchase of Appsume, a performance measurement business, in 2021.

Ad Tech

Ad Tech Audience Agency Media

The WIR: Snap Sees Slowing Ad Demand, BT’s Sports Project with WarnerBros Discovery gets the Green Light, and IPA Bellwether shows Stagnant Ad Budgets

VideoWeek

JULY 22, 2022

Video ad tech provider AdPlayer.Pro surpassed 52 million daily served impressions in Q2 2022, the company announced on Tuesday, citing its recent expansion of direct partnerships with publishers in several growing market verticals. Alkimi Exchange Lists on Crypto Platform Uphold. The Week for Publishers.

Clickbait

Clickbait Agency Ad Exchange Media

The WIR: Publicis Acquires Mars United Commerce, ITV Launches GenAI Ad Tools for SMEs, and the FTC Accuses Social Platforms of Lax Privacy Controls

VideoWeek

SEPTEMBER 20, 2024

EU Unlikely to Order Breakup of Google’s Ad Tech Business, Sources Say EU antitrust officials ordering the breakup of Google’s ad tech business is unlikely, according to sources cited by Reuters , owing to the complexity of such a divestment.

Retail

Retail Agency Media Ad Tech

The WIR: VideoAmp Lays Off 20 Percent of Staff, GroupM Launches Streaming Ad Format Initiative, and DPG Media Buys RTL Nederland

VideoWeek

JANUARY 5, 2024

The move is designed to let web publishers, advertisers, ad tech companies, and any other business which used third-party cookies test their ability to serve cookie-free traffic. This means that publishers, ad tech companies, and other partners can’t drop or see third-party cookies for those users. Read more on VideoWeek.

Media

Media Cookies Entertainment Agency

The WIR: Publishers Hit Google with £13 Billion Lawsuit, Industry Unites to Tackle Ad Fraud, and Disney Partners with VideoAmp for Cross-Screen Measurement

VideoWeek

DECEMBER 2, 2022

billion lawsuit against Google, saying the tech giant has deprived them of revenues through its dominant position in ad tech. million in a seed funding round led by marketing software investors and executives in private equity, publishing and ad tech. The team is now over 30 people strong, up from six back in 2018.

Agency

Agency Media Ad Tech Audience

Weekly Roundup: GDPR’s Impact on Revenues, The Trade Desk’s OpenPath, NewsPassID, and More

Automatad Inc.

FEBRUARY 22, 2022

Meta and Mozilla’s Ad Tech Proposal. The EPC’s complaint accuses Google of manipulating publisher revenue and stifling competition within ad exchanges. It also claims that Google is phasing out third-party cookies for profit and highlights the tech giants’ Project Bernanke program. AdTech Trends.

GDPR

GDPR Cookies Header Bidding Impressions

The WIR: Spotify Tests an Ad Exchange, ITV Turns to AI for Show Development, and Perplexity Seeks Publisher Deals

VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week.

Ad Exchange

Ad Exchange Ad Tech Agency Video Ads

‘It’s a head scratcher’: The cases for and against Netflix picking Microsoft to power its advertising business

Digiday

JULY 14, 2022

Netflix caught the TV and streaming ad industry by surprise when the company announced on July 13 that it had picked Microsoft to be its global ad tech and sales partner to support its impending ad-supported tier. In short, it’s complicated, which a direct ads sales business isn’t.

Ad Server

Ad Server Advertising Ad Tech Agency

OpenX and Sustainability: Walking the Walk

OpenX

MAY 23, 2022

The 2018 fire season in California was one of the most deadly and destructive on record. We wanted to demonstrate to the digital ad-tech industry that change is possible; that we can continue to build a business we love while shrinking our carbon footprint. We’ve reduced our greenhouse gas emissions by 90%. Challenge solved!).

Ad Exchange

Ad Exchange AutoMobile Ad Tech Brand Awareness

The WIR: RTL sees Streaming Growth Alongside Ad Declines, Twitter’s Periscope Resurfaces, and IAB Charts Strong Growth for Digital Video Advertising

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. But these revenues are still much lower than TV ad revenues, reaching €74 million in the quarter. The report added that peak penetration may hit between 80-90 percent.

Advertising

Advertising Ad Tech Video Ads Machine Learning

The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads

VideoWeek

JUNE 16, 2023

Google Could be Forced to Sell Ad Tech Business in EU Investigation The European Commission this week found that Google has potentially breached EU antitrust rules by distorting competition in the ad tech industry. If the charges are proven, Google could be forced to sell part of its ad tech business.

Video Ads

Video Ads Retail Media Ad Tech

The WIR: Yahoo Closes its SSP, IPG Sees Slow Growth in Digital, and UK CTV Revenues Set for Steep Rise

VideoWeek

FEBRUARY 10, 2023

In this week’s Week in Review: Yahoo announces cuts to its ad tech division, IPG sees slow growth in its digital agencies, and IAB forecasts continued quick growth for CTV. The plans mark a pullback from Yahoo’s strategy of unifying its ad tech stack.

Ad Tech

Ad Tech Ad Server Media Agency

AdTech Trends

SmartHub is Now Attekmi: After Rebranding New Solutions & Services Were Introduced

Ad Network vs. Ad Exchange: What’s the Difference Between the Two?

Trending Sources

Big Tech Says Pee-Yew To The EU; Welcome To The Real World, BeReal

UK finally opens antitrust probe of Google’s role in the adtech stack

Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

What is identity resolution and how are platforms adapting to privacy changes?

Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit

Google Open Bidding Explained: What It Is and How It Works

2019 Trends: Header Bidding, Mobile Apps and The Future of In-App Ad Monetization

48. Brian O’Kelley (part 3) – the AppNexus adventure

AdTech Ecosystem: Navigating Trends and Insights

28. Bill Wise – accounting for the rise of Right Media and more

28. Bill Wise – accounting for the rise of Right Media and more

48. Brian O’Kelley (part 3) – the AppNexus adventure

What Is The Future Of Advertising In A Cookieless World?

34. Andrew Casale – from Casale Media to Index Exchange

34. Andrew Casale – from Casale Media to Index Exchange

40. Brian O’Kelley (part 2) – the Right Media experience

40. Brian O’Kelley (part 2) – the Right Media experience

“It Wasn’t a Job, It Was a Cult!”

The WIR: UK SVOD Subs Fall, Twitter’s Content Moderation Chief Resigns, and IPG Turns to Quantum Computing for Optimisation

The WIR: HBO Max Set to Merge with Discovery+, WPP Raises its 2022 Forecast, and RTL Reports Continued Streaming Success

“It Wasn’t a Job, It Was a Cult!”

The WIR: Senators Call for FTC to Investigate YouTube, TV4 Launches a New Streaming Service, and Paramount and OMG Trial VideoAmp as a Currency

The WIR: Snap Sees Slowing Ad Demand, BT’s Sports Project with WarnerBros Discovery gets the Green Light, and IPA Bellwether shows Stagnant Ad Budgets

The WIR: Publicis Acquires Mars United Commerce, ITV Launches GenAI Ad Tools for SMEs, and the FTC Accuses Social Platforms of Lax Privacy Controls

The WIR: VideoAmp Lays Off 20 Percent of Staff, GroupM Launches Streaming Ad Format Initiative, and DPG Media Buys RTL Nederland

The WIR: Publishers Hit Google with £13 Billion Lawsuit, Industry Unites to Tackle Ad Fraud, and Disney Partners with VideoAmp for Cross-Screen Measurement

Weekly Roundup: GDPR’s Impact on Revenues, The Trade Desk’s OpenPath, NewsPassID, and More

The WIR: Spotify Tests an Ad Exchange, ITV Turns to AI for Show Development, and Perplexity Seeks Publisher Deals

‘It’s a head scratcher’: The cases for and against Netflix picking Microsoft to power its advertising business

OpenX and Sustainability: Walking the Walk

The WIR: RTL sees Streaming Growth Alongside Ad Declines, Twitter’s Periscope Resurfaces, and IAB Charts Strong Growth for Digital Video Advertising

The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads

The WIR: Yahoo Closes its SSP, IPG Sees Slow Growth in Digital, and UK CTV Revenues Set for Steep Rise

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