Clearcode

APRIL 26, 2022

DoubleClick’s products are still part of Google’s AdTech stack, but they underwent a rebranding process in 2018 that saw Google drop the DoubleClick name. There were a couple of other big acquisitions in 2007 by Microsoft, that acquired the ad exchange ADECN, and Yahoo! that acquired the ad exchange RightMedia.

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Paleo AdTech

DECEMBER 10, 2023

(For more on this Brobdingnagian player, check out our interviews with co-founder Kevin O’Connor , his sidekick-successor Kevin Ryan and my own thankfully brief exposition of the original DoubleClick ad serving patent. ” And Happy Holidays to all of you from both of us at Paleo Ad Tech! It was hysterical.”

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Paleo AdTech

DECEMBER 22, 2021

(For more on this Brobdingnagian player, check out our interviews with co-founder Kevin O’Connor , his sidekick-successor Kevin Ryan and my own thankfully brief exposition of the original DoubleClick ad serving patent. ” And Happy Holidays to all of you from both of us at Paleo Ad Tech! It was hysterical.”

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VideoWeek

JUNE 2, 2023

DoubleVerify Unveils Brand Safety and Viewability Suite Measurement firm DoubleVerify (DV) has launched DV Marketplace Suite, a platform of controls for SSPs, DSPs, marketplaces, ad exchanges and retail media networks. Publishers saw a significant drop in Twitter-driven traffic in 2018, and it has fallen steadily since then.

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Smart-Hub

DECEMBER 22, 2023

Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

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Paleo AdTech

DECEMBER 10, 2023

billion in 2018. At the time, Right Media was incubating in the offices of Poindexter, an innovative digital media agency and tech shop started by Joe Zawadzki, an early supporter. After Right Media was sold to Yahoo in the eventful year of 2007, Brian co-founded AppNexus , a pioneer in programmatic advertising and real-time bidding.

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Paleo AdTech

MAY 10, 2022

billion in 2018. At the time, Right Media was incubating in the offices of Poindexter, an innovative digital media agency and tech shop started by Joe Zawadzki, an early supporter. After Right Media was sold to Yahoo in the eventful year of 2007, Brian co-founded AppNexus , a pioneer in programmatic advertising and real-time bidding.

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InMobi

OCTOBER 4, 2018

Problem #1: Lack of Transparency In a recent survey of media agencies conducted earlier this year, this was by far the top challenge cited by programmatic advertisers. We are constantly innovating to go above and beyond mobile ad fraud, including by applying our artificial intelligence capabilities to fighting the issue.

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VideoWeek

JULY 22, 2022

Alkimi Exchange Lists on Crypto Platform Uphold. Decentralised ad exchange Alkimi Exchange became listed on multi-asset trading platform Uphold this week. The company aims to equalise the value exchange between publishers, advertisers and users. The Week For Agencies. The Week for Publishers.

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Paleo AdTech

DECEMBER 10, 2023

With the rise of agency trading desks, such as Xaxis and Vivaki’s Audience on Demand, Andrew recognized that ad networks would have to change. ” Andrew and The Trade Desk CEO Jeff Green in 2018, discussing UID We [will] outlive the cookie.”

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Paleo AdTech

MARCH 8, 2022

With the rise of agency trading desks, such as Xaxis and Vivaki’s Audience on Demand, Andrew recognized that ad networks would have to change. ” Andrew and The Trade Desk CEO Jeff Green in 2018, discussing UID. We [will] outlive the cookie.”

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InMobi

NOVEMBER 20, 2019

In 2018, brewers in the U.S. dropped by almost 1% between 2017 and 2018, and both craft beer and import sales rose well over 3% in that same time period. InMobi Pulse builds a holistic understanding of consumers across data sources ranging from the InMobi ad exchange, which reaches 1.6 beer brands. beer brands.

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VideoWeek

SEPTEMBER 20, 2024

Top Stories Publicis Buys Commerce Media Business Mars United French agency group Publicis has acquired Mars United Commerce, which Publicis describes as the largest independent commerce marketing business in the world, in a deal which values Mars United at around $600 million according to the Wall Street Journal.

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VideoWeek

DECEMBER 2, 2022

.” Google has dismissed the suit in a statement, describing it as “speculative and opportunistic” New UK Anti Ad Fraud Coalition Launches. UK Stop Ad Funded Crime, a new initiative set up by advertising professionals, policy makers, tech companies, and agencies, launched this week. The Week For Agencies.

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Paleo AdTech

DECEMBER 10, 2023

Boris ,’ behind-the-scenes builder of much of the early ad tech infrastructure, starting with Right Media) was Gartner’s most popular blog of that year. I was going to the library reading Ad Age and Adweek to see if we had any competitors. O’Connor: We were 50% owned by an ad agency. I thought, “Holy crap!”

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VideoWeek

JANUARY 5, 2024

This has been a big focus for Nielsen’s competitors in recent years as agencies have explored multi-currency strategies. GroupM says it will hold multiple working groups with these companies to establish goals and determine outputs, and the media agency is hoping to launch pilot programmes in the first quarter of this year.

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VideoWeek

AUGUST 18, 2023

While it’s possible for agencies and broadcasters to use alternative currencies without this functionality, it’s a much more manual process. “We set an ambitious goal for ourselves in 2018 and I am thrilled we have surpassed this milestone,” said chief executive Nick Hugh.

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InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. 5) What Ad Exchanges and Networks Do They Work With? But not all exchanges and networks are alike.

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Paleo AdTech

APRIL 29, 2021

Boris ,’ behind-the-scenes builder of much of the early ad tech infrastructure, starting with Right Media) was Gartner’s most popular blog of that year. I was going to the library reading Ad Age and Adweek to see if we had any competitors. O’Connor: We were 50% owned by an ad agency. I thought, “Holy crap!”

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Automatad Inc.

FEBRUARY 22, 2022

The EPC’s complaint accuses Google of manipulating publisher revenue and stifling competition within ad exchanges. After being sold by Meredith in 2018, Fortune prioritized branded content partnerships, courtesy of Fortune Brand Studio. The EPC’s complaint is reminiscent of the Texas antitrust lawsuit against Google.

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VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week. The Week for Brands & Agencies WPP Posts 0.5

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Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Ad network vs. ad exchange.

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Digiday

JULY 14, 2022

Netflix caught the TV and streaming ad industry by surprise when the company announced on July 13 that it had picked Microsoft to be its global ad tech and sales partner to support its impending ad-supported tier. “It’s a head scratcher,” said one agency executive.

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VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. Read on VideoWeek. Google says it now has agreements covering 1,500 publications across 15 markets.

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SODP

FEBRUARY 12, 2020

According to App Nexus , 80% of digital display marketing was done through programmatic advertising in 2018. When the page is loaded up, a signal is automatically sent to an ad exchange – or marketplace. The ad space gets put up for auction. The ad exchange hosts the auction for all interested parties.

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VideoWeek

MAY 5, 2023

The Week For Brands & Agencies In-Housing is Here to Stay, says ANA Advertiser trade group the Association of National Advertisers (ANA) issued its latest report on brands’ in-housing of advertising services, stating that in-housing can no longer be classified as a trend, but is here to stay.

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InMobi

SEPTEMBER 30, 2019

As a result, between 2014 and 2018, the men’s shaving market contracted by more than 11%. InMobi Pulse builds a holistic understanding of consumers across data sources ranging from the InMobi ad exchange, which reaches 1.6 While men used to shave 3.7 times a month on average, that has recently fallen to 3.2

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Martech

JULY 13, 2021

Ogilvy Health is an agency within the Ogilvy group that operates a global network with offices in South Africa, India, Spain, France, Belgium, Italy, and Argentina. He went on to work with McCann Health prior to founding Doceree in 2018. The challenge of reaching doctors online.

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Basis

JULY 11, 2023

Building off the foundation of 2018’s California Consumer Privacy Act (CCPA), the new act creates a California Privacy Protection Agency that’s dedicated to (and responsible for) enforcing the law—indicative of increased enforcement—while also reducing ambiguity around how to interpret some of the data-related aspects of the law.

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VideoWeek

FEBRUARY 10, 2023

In this week’s Week in Review: Yahoo announces cuts to its ad tech division, IPG sees slow growth in its digital agencies, and IAB forecasts continued quick growth for CTV. Hawk Expands into Spain, Belgium Cross-channel DSP Hawk is opening offices in Spain and Belgium, in order to better serve agencies and brands across Europe.

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Basis

FEBRUARY 21, 2023

Building off the foundation of 2018’s California Consumer Privacy Act (CCPA), the new act creates a California Privacy Protection Agency that’s dedicated to (and responsible for) enforcing the law—indicative of increased enforcement—while also reducing ambiguity around how to interpret some of the data-related aspects of the law.

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