Basis

MARCH 17, 2025

Video ads in their multiple forms are a staple for political advertising as it allows for rich story telling about candidates, opponents and issues. It has been the majority of ad spend ever since we started tracking it in 2018. Select local news brands also captured significant ad spend.

Advertising 87

Advertising CPM Impressions Video Ads 87

Monetize More

MARCH 10, 2023

To calculate the RPM, we need to divide the Revenue by Ad Impressions and multiply it by 1,000 using the formula below. RPM = ( Revenue / Impressions ) x 1,000 Let’s say we want to calculate the RPM for Oct 18, 2018. for 104,752 ad impressions. in ad revenue. 54,403 ad sessions generated $120.68

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98

Monetize More

MARCH 10, 2023

To calculate the RPM, we need to divide the Revenue by Ad Impressions and multiply it by 1,000 using the formula below. RPM = ( Revenue / Impressions ) x 1,000 Let’s say we want to calculate the RPM for Oct 18, 2018. for 104,752 ad impressions. in ad revenue. 54,403 ad sessions generated $120.68

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

Brid.tv

APRIL 13, 2023

Introduced by Google in 2018, Google Open Bidding is a programmatic advertising solution seen as an alternative to header bidding. It offers publishers access to multiple demand sources and ad exchanges , creating stiff competition for ad inventory between the buyers. FAQ What Is Google Open Bidding?

Header Bidding 52

Header Bidding Ad Exchange Ad Ops Ad Inventory 52

Paleo AdTech

DECEMBER 10, 2023

billion in 2018. It included a predictive ad server that optimized based on effective CPM (eCPM), equivalent to CTR x CPA, requiring the clever use of a Bayesian algorithm to predict response rates to ads. The company grew over 11 years to 1,000 employees and was sold to AT&T for $1.6

Media 40

Media Ad Server Ad network CPA 40

Paleo AdTech

MAY 10, 2022

billion in 2018. It included a predictive ad server that optimized based on effective CPM (eCPM), equivalent to CTR x CPA, requiring the clever use of a Bayesian algorithm to predict response rates to ads. The company grew over 11 years to 1,000 employees and was sold to AT&T for $1.6

Media 40

Media Ad Server Ad network CPA 40

Clearcode

APRIL 26, 2022

DoubleClick’s products are still part of Google’s AdTech stack, but they underwent a rebranding process in 2018 that saw Google drop the DoubleClick name. There were a couple of other big acquisitions in 2007 by Microsoft, that acquired the ad exchange ADECN, and Yahoo! that acquired the ad exchange RightMedia.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40