2018, Ad Exchange and Demand Side Platform

Ad Network vs. Ad Exchange: What’s the Difference Between the Two?

InMobi

MARCH 12, 2020

How do ad networks and ad exchanges stack up? In short, ad networks offer dedicated support, while ad exchanges are largely technology platforms that serve as an open digital marketplace. This is how print and broadcast ads have long been purchased. How does this stack up to an exchange?

Ad Exchange

Ad Exchange Ad network Ad Inventory Demand Side Platform

UK finally opens antitrust probe of Google’s role in the adtech stack

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is also concerned that Google may have used its publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.”

Ad Server

Ad Server Ad Exchange Demand Side Platform Ad Targeting

Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit

Digiday

JANUARY 29, 2023

The DoJ is demanding divestiture of Google’s sell-side advertising assets, or the Google Ad Manager suite, including both Google’s publisher ad server (DFP) and its ad exchange (Adx). Lawsuits of this complexity are always more a slow burn than a blaze.

Marketing

Marketing Ad Tech Ad Server Ad Exchange

28. Bill Wise – accounting for the rise of Right Media and more

Paleo AdTech

DECEMBER 10, 2023

(For more on this Brobdingnagian player, check out our interviews with co-founder Kevin O’Connor , his sidekick-successor Kevin Ryan and my own thankfully brief exposition of the original DoubleClick ad serving patent. for three years, leading its ad tech efforts from NYC. It was hysterical.” Although not overawed by Yahoo!

Media

Media Demand Side Platform Ad Tech Ad Server

28. Bill Wise – accounting for the rise of Right Media and more

Paleo AdTech

DECEMBER 22, 2021

(For more on this Brobdingnagian player, check out our interviews with co-founder Kevin O’Connor , his sidekick-successor Kevin Ryan and my own thankfully brief exposition of the original DoubleClick ad serving patent. for three years, leading its ad tech efforts from NYC. It was hysterical.” Although not overawed by Yahoo!

Media

Media Demand Side Platform Ad Tech Ad Server

Programmatic Advertising Explained

InMobi

APRIL 4, 2019

Be sure to download our latest report for insights straight from our leading global mobile in-app ad exchange! GET REPORT Programmatic Ads: A Definition Anytime you sell or buy digital ads using machines or through any kind of automation, that’s considered programmatic advertising.

Advertising

Advertising Ad Exchange Fill rate Ad Inventory

The WIR: HBO Max Set to Merge with Discovery+, WPP Raises its 2022 Forecast, and RTL Reports Continued Streaming Success

VideoWeek

AUGUST 5, 2022

Apple is hiring for a role to help build a demand-side platform, according to a job posting first seen by Digiday , suggesting the company is planning to ramp up its own ad sales business. AGCOM ordered a further €700,000 fine from TOP ADS, the agency responsible for the adverts.

Demand Side Platform

Demand Side Platform Agency Non-Profit Media

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

DoubleClick’s products are still part of Google’s AdTech stack, but they underwent a rebranding process in 2018 that saw Google drop the DoubleClick name. There were a couple of other big acquisitions in 2007 by Microsoft, that acquired the ad exchange ADECN, and Yahoo! that acquired the ad exchange RightMedia.

Advertising

Advertising Header Bidding Ad Server Ad Exchange

AdTech Ecosystem: Navigating Trends and Insights

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Infinite Potential On SmartHub Ad Exchange! Looking For Detailed Case Studies?

Ad Exchange

Ad Exchange Ad Tech Machine Learning Ad Inventory

Programmatic Ad Formats Mini-Series: Display

illumin

JUNE 7, 2018

It is worth noting that almost any ad format today can be accessed “programmatically,” meaning through a programmatic marketing platform that uses real-time bidding such as our own, as long as the technology provider has made the necessary connections to the inventory source available through the platform. Display Network.

Display Advertising

Display Advertising Click Through Rate Impressions Audience

Third-Party Cookies in Google Chrome: A Guide For AdTech

Clearcode

OCTOBER 21, 2024

Ad Targeting Third-party cookies enable supply-side platforms (SSPs) and demand-side platforms (DSPs) to deliver personalized ads to users based on their browsing history and preferences. This is how the cookie-syncing process works: A user visits a website that has a space to display an ad.

Cookies

Cookies Retargeting GDPR Ad Targeting

How to Choose the Best App Monetization Platform for In-App Advertising

InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. 5) What Ad Exchanges and Networks Do They Work With?

Header Bidding

Header Bidding Advertising Ad Server Ad network

The WIR: Spotify Tests an Ad Exchange, ITV Turns to AI for Show Development, and Perplexity Seeks Publisher Deals

VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week.

Ad Exchange

Ad Exchange Ad Tech Agency Video Ads

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How much does it cost?

Advertising

Advertising Marketing Ad Exchange Retail

‘It’s a head scratcher’: The cases for and against Netflix picking Microsoft to power its advertising business

Digiday

JULY 14, 2022

You don’t have to delve too deeply into the annals of digital media’s history books to find out how Xandr became the product of AT&T’s 2018 purchase of AppNexus, the poster child of independent ad tech. “Their underlying ad serving, analytics and programmatic are as strong as anyone’s.

Ad Server

Ad Server Advertising Ad Tech Agency

The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads

VideoWeek

JUNE 16, 2023

According to the Commission, Google has abused its dominant position in digital advertising since 2014, through both it’s publisher-facing and buyer-facing tools giving preferential treatment to AdX, Google’s own ad exchange. Mindshare previously handled the account for 13 years before losing it to PHD back in 2018.

Video Ads

Video Ads Retail Media Ad Tech

The WIR: RTL sees Streaming Growth Alongside Ad Declines, Twitter’s Periscope Resurfaces, and IAB Charts Strong Growth for Digital Video Advertising

VideoWeek

MAY 5, 2023

Unruly Announces FAST Partnership with TCL FFALCON Tremor International’s supply-side platform Unruly has sealed a partnership with TV manufacturer TCL’s FFALCON smart TV platform, which will see Unruly monetise content on TCL’s free ad-supported streaming TV (FAST) channel the TCL Channel.

Advertising

Advertising Ad Tech Video Ads Machine Learning

The WIR: Yahoo Closes its SSP, IPG Sees Slow Growth in Digital, and UK CTV Revenues Set for Steep Rise

VideoWeek

FEBRUARY 10, 2023

The company said the closures allow Yahoo to narrow its focus and investment on its demand-side platform (DSP), to be renamed Yahoo Advertising. The moves are meant to simplify and strengthen the good parts of the business, while sunsetting the rest,” he added.

Ad Tech

Ad Tech Ad Server Media Agency

AdTech Trends

Ad Network vs. Ad Exchange: What’s the Difference Between the Two?

UK finally opens antitrust probe of Google’s role in the adtech stack

Trending Sources

Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit

28. Bill Wise – accounting for the rise of Right Media and more

28. Bill Wise – accounting for the rise of Right Media and more

Programmatic Advertising Explained

The WIR: HBO Max Set to Merge with Discovery+, WPP Raises its 2022 Forecast, and RTL Reports Continued Streaming Success

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

AdTech Ecosystem: Navigating Trends and Insights

Programmatic Ad Formats Mini-Series: Display

Third-Party Cookies in Google Chrome: A Guide For AdTech

How to Choose the Best App Monetization Platform for In-App Advertising

The WIR: Spotify Tests an Ad Exchange, ITV Turns to AI for Show Development, and Perplexity Seeks Publisher Deals

What every marketer needs to know about programmatic advertising

‘It’s a head scratcher’: The cases for and against Netflix picking Microsoft to power its advertising business

The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads

The WIR: RTL sees Streaming Growth Alongside Ad Declines, Twitter’s Periscope Resurfaces, and IAB Charts Strong Growth for Digital Video Advertising

The WIR: Yahoo Closes its SSP, IPG Sees Slow Growth in Digital, and UK CTV Revenues Set for Steep Rise

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