2018 Ad Exchange Mobile Ads 
Basis
MARCH 17, 2025
Based on an evaluation of more than 1,400 campaigns for state, local and national races that managed their digital ad buying through Basis advertising automation platformaccounting for more than $130 million in political ad spend across video, display, native, audio, and text adswe saw that: Video continues to be the dominant leader for ad formats.
Martech
SEPTEMBER 28, 2021
Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. networked devices per capita, according to the Cisco Annual Internet Report, 2018-2023. and ad tech (DSPs, SSPs, ad exchanges, etc.)
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InMobi
DECEMBER 13, 2018
Even though it seems at times like everyone from the world’s biggest ad platforms down to tiny ad networks was talking about in-app header bidding in 2018, actual adoption of unified auctions among mobile publishers, app developers and their programmatic demand sources was low. But, expect all that to change in 2019.
InMobi
OCTOBER 4, 2018
Problem #3: Mobile Ad Fraud As programmatic spending rises, it makes sense that fraudsters follow the money. But, as mobile in-app ad fraud grows to new heights, many advertisers are worried that their budgets are being improperly spent and eaten up by fraud. Let us know on social media!
InMobi
NOVEMBER 20, 2019
In 2018, brewers in the U.S. dropped by almost 1% between 2017 and 2018, and both craft beer and import sales rose well over 3% in that same time period. InMobi Pulse builds a holistic understanding of consumers across data sources ranging from the InMobi ad exchange, which reaches 1.6 beer brands. beer brands.
Smart-Hub
DECEMBER 22, 2023
Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.
Clearcode
APRIL 26, 2022
In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.
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