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Why Wonder Media Network won’t sell its podcast ad inventory programmatically

Digiday

I feel in so many ways we’re dealing with the same issues that we were dealing with when we started the company in 2018. It’s not the economic slowdown, it’s the whole industry. I wish I could pinpoint and say there’s just one issue that’s affecting us.

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What is RPM (Session, Page and Ad RPM)

Monetize More

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting. in ad revenue.

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What is RPM (Session, Page and Ad RPM)

Monetize More

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting. in ad revenue.

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Why succeeding in gaming is critical for Netflix’s long-term plans

Digiday

Netflix already boasts ample potential advertising inventory in its homegrown intellectual properties; according to some observers , the popular Netflix series “Stranger Things” could generate millions of dollars through product placement. Increased ad inventory isn’t the only reason why gaming could play a critical role in Netflix’s future.

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What is the Future of Mobile Video Advertising? 5 Bold Predictions

InMobi

In our State of Mobile Video Advertising 2018 Report , we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years. But what will the space look like for the rest of 2018 and going forward? were first to embrace these kinds of ads.

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All Hail the King: Mobile Video Reigns Supreme

InMobi

Numbers released in April 2018 from the Interactive Advertising Bureau show that around 60 percent of all digital ad spend is now going towards video , and that two in three advertisers are moving money away from television spots to fund more mobile video advertising. In comparing that time span, video ad inventory in the U.S.

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App Monetization Done Right: Are Video Ads The Answer?

InMobi

Advertisers of all stripes love in-app video ads. InMobi’s State of Mobile Video Advertising 2018 Report found that advertisers globally doubled the amount they spent on in-app video ads between 2016 and 2017. more than a third of all money spent on in-app advertising during the first three months of 2018 went to video.