Monetize More

MARCH 10, 2023

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting.

Header Bidding 98

Header Bidding CPM Ad Inventory Impressions 98

TechCrunch Ads

MAY 26, 2022

Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. However the DPC is being sued for inaction over complaints that date back to 2018.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Monetize More

MARCH 10, 2023

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting.

Header Bidding 73

Header Bidding CPM Ad Inventory Impressions 73

Basis

MARCH 22, 2023

Could 2024 see the same rate of growth in CTV ad spending? It will likely depend on how inventory availability in programmatic (guaranteed, private marketplace or open bidding) affects tactical decisions. Video ads, whether linear TV or digital formats, have long been popular for political marketers. TEGNA (debuted at No.

Advertising 95

Advertising Impressions CPM Cookies 95

Martech

OCTOBER 19, 2022

Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. This allows the advertiser to bypass ad exchanges and have their buying platform plugged directly into the publisher’s inventory. ad spend lost to fraud this year. Ease of use.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Digiday

OCTOBER 27, 2022

For about a year now, all of Insider’s on-site video ad inventory has been integrated with the company’s first party data platform SAGA for video ad targeting based on audience behavior (for example, Insider can serve videos about 5G to audiences it knows have expressed interest in 5G stories).

Video Ads 69

Video Ads Ad Inventory Audience Ad Targeting 69

InMobi

OCTOBER 17, 2014

this year, almost one-third by 2015 , and near 40% by 2018. For instance, advertisers can leverage richer ad formats such as mobile video , in-app full screen ads, interstitials, rich media ads and native ads. Nearly 19% of digital sales and 1.2% of all retail sales in the US in 2014 will come from mobile devices.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52