2018, Ad Inventory and Ad Tech

UK finally opens antitrust probe of Google’s role in the adtech stack

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. However the DPC is being sued for inaction over complaints that date back to 2018. Image Credits: CMA final report on online advertising and platforms market study, July 2020.

Ad Server

Ad Server Ad Exchange Demand Side Platform Ad Targeting

Can Short-Form Feeds Help Solve FAST’s Discoverability Challenges?

VideoWeek

MARCH 25, 2025

Keith Bedford, General Manager EMEA at Wurl, believes there’s a place for short-form more broadly in streaming, both as a new source of ad inventory, and as a way to help solve some of the discoverability issues facing sell-side players in CTV and free ad-supported streaming TV (FAST).

Fill rate

Fill rate Ad Inventory Marketing Advertising

Ad Network vs. Ad Exchange: What’s the Difference Between the Two?

InMobi

MARCH 12, 2020

In short, ad networks offer dedicated support, while ad exchanges are largely technology platforms that serve as an open digital marketplace. Check out this blog post for all of the ad tech definitions you’ll need to follow along, and this blog post for how programmatic media buying works. It acts as an intermediary.”

Ad Exchange

Ad Exchange Ad network Ad Inventory Demand Side Platform

MonetizeMore Ranks Among America’s Fastest Growing Companies for Second Consecutive Year on Financial Times

Monetize More

APRIL 5, 2023

The top 500 companies that have achieved the highest compound annual revenue growth rate (CAGR) between 2018 and 2021 are listed, and MonetizeMore secured the 190th spot on the coveted list. This cutting-edge tool safeguards ad inventory from invalid traffic (IVT) and safeguards publishers’ revenue.

Ad Inventory

Ad Inventory Ad Tech Advertising

30. Dave Zinman – on the first ad server, BlueLithium and beyond

Paleo AdTech

DECEMBER 10, 2023

Based on a business plan written while they were students, the company narrowed in on providing a solution for advertisers to automate their own access to ad inventory. Before joining Deputy, Dave was COO of Drawbridge from 2018 to 2020, through its acquisition by Microsoft. ”

Ad Server

Ad Server Retargeting Ad network Ad Tech

30. Dave Zinman – on the first ad server, BlueLithium and beyond

Paleo AdTech

JANUARY 25, 2022

Based on a business plan written while they were students, the company narrowed in on providing a solution for advertisers to automate their own access to ad inventory. Before joining Deputy, Dave was COO of Drawbridge from 2018 to 2020, through its acquisition by Microsoft. ”

Ad Server

Ad Server Retargeting Ad network Ad Tech

Google Open Bidding Explained: What It Is and How It Works

Brid.tv

APRIL 13, 2023

Introduced by Google in 2018, Google Open Bidding is a programmatic advertising solution seen as an alternative to header bidding. It offers publishers access to multiple demand sources and ad exchanges , creating stiff competition for ad inventory between the buyers. What is Google Open Bidding?

Header Bidding

Header Bidding Ad Exchange Ad Ops Ad Inventory

Why You Need A Consent Strategy

InMobi

FEBRUARY 26, 2023

Long gone are the days when the programmatic ecosystem was bracing up for the roll out of the General Data Protection Regulation (GDPR) in May 2018. Since then, we’ve seen a domino effect in the privacy realm where countries have announced or implemented new regulations one at a time. and increase your yield.

GDPR

GDPR Ad Tech Ad Inventory Audience

AdTech Ecosystem: Navigating Trends and Insights

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

Ad Exchange

Ad Exchange Ad Tech Machine Learning Ad Inventory

In-App Ads.txt: What You Need to Know [VIDEO]

InMobi

MARCH 20, 2019

This revolutionary ad tech dramatically improves trust and transparency in the digital ecosystem by allowing publishers to specify who is authorized to sell their inventory. And the great thing is that towards 2018 we could observe a decrease in fraud of 10 percent and plus for the cases of domain spoofing.

Ad Inventory

Ad Inventory Ad Tech Advertising

Celebrating the First Birthday of Ads.txt for Mobile Apps

InMobi

MARCH 12, 2020

Let’s take a look at its effect on the mobile ad tech space over the past 12 months. Calculating the Impact of App-Ads.txt on In-App Programmatic Advertising If nothing else, app-ads.txt has proven to be enormously popular among the app developers and app publishers that make money by offering up ad inventory.

Demand Side Platform

Demand Side Platform Mobile Ads Ad Inventory Education

The WiR: X Brings Down Advertiser Initiative for Online Safety, Google and Meta Collude to Target Teens, Disney Commits $5 Billion to European Content

VideoWeek

AUGUST 9, 2024

Vevo to Sell CTV Inventory Via Nexxen’s SSP Vevo, a music video network, has partnered with Nexxen to sell CTV inventory through the ad tech firm’s SSP. The move grows Vevo’s programmatic footprint, according to the company, opening its inventory to a wider variety of advertisers.

Advertising

Advertising Ad Tech Media Agency

The WIR: Senators Call for FTC to Investigate YouTube, TV4 Launches a New Streaming Service, and Paramount and OMG Trial VideoAmp as a Currency

VideoWeek

AUGUST 18, 2023

The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform. It follows the ad network’s purchase of Appsume, a performance measurement business, in 2021.

Ad Tech

Ad Tech Audience Agency Media

Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%

Adtelligent

JUNE 9, 2021

Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. Amongst their latest developments is the Adblock Bypass technology that allows showing video advertisements even for the users that installed ad blocking software.

Header Bidding

Header Bidding Demand Side Platform Impressions Video Ads

The WIR: Publicis Acquires Mars United Commerce, ITV Launches GenAI Ad Tools for SMEs, and the FTC Accuses Social Platforms of Lax Privacy Controls

VideoWeek

SEPTEMBER 20, 2024

EU Unlikely to Order Breakup of Google’s Ad Tech Business, Sources Say EU antitrust officials ordering the breakup of Google’s ad tech business is unlikely, according to sources cited by Reuters , owing to the complexity of such a divestment.

Retail

Retail Agency Media Ad Tech

The WIR: FAST to Make Up 20 Percent of UK AVOD Market, Apple TV+ Makes Key CTV Advertising Hire, ITV Sees Further Linear Declines

VideoWeek

MARCH 3, 2023

Apple TV+ Poaches Simulmedia CRO, Suggesting Further Moves into CTV Advertising Apple TV+ has reportedly hired Lauren Fry, CRO of Simulmedia, a TV ad tech company, suggesting that Apple is becoming increasingly serious about its video and CTV advertising ambitions. Acquires CoreMedia Systems Ad tech company Simpli.fi

Advertising

Advertising Marketing Retail Ad Tech

The WIR: Magna Forecasts Strong Growth in CTV Revenues, Sky Launches a Plug-In Version of Sky Glass, and Agencies Report Drop in Programmatic In-Housing

VideoWeek

OCTOBER 1, 2022

Ad tech firm Digital Remedy launched a CTV platform for e-commerce and retail advertisers on Thursday. Flip connects mobile location data with CTV ad impressions to help brands understand campaign performance, attribution and Return on Ad Spend (ROAS). Digital Remedy Rolls Out E-Commerce CTV Platform.

Agency

Agency Media Non-Profit Retail

Weekly Roundup: GDPR’s Impact on Revenues, The Trade Desk’s OpenPath, NewsPassID, and More

Automatad Inc.

FEBRUARY 22, 2022

Meta and Mozilla’s Ad Tech Proposal. After being sold by Meredith in 2018, Fortune prioritized branded content partnerships, courtesy of Fortune Brand Studio. The acquisition will give the publisher the potential scope of increasing ad inventory and boosting digital and print subscriptions for the publisher.

GDPR

GDPR Cookies Header Bidding Impressions

Meta advertising: what you need to know

illumin

JANUARY 22, 2024

There have been incidents of pop-up ads and spam content that lead to phishing, identity theft, and data privacy violations that makes users cautious of opening and checking out ads on social networking platforms. The laws of privacy with Meta have overarching effects on all stakeholders in the process. Follow @illuminHQ

Advertising

Advertising A/B Testing Retargeting Conversion

Why Wonder Media Network won’t sell its podcast ad inventory programmatically

Digiday

SEPTEMBER 20, 2022

I feel in so many ways we’re dealing with the same issues that we were dealing with when we started the company in 2018. It’s not the economic slowdown, it’s the whole industry. I wish I could pinpoint and say there’s just one issue that’s affecting us.

Ad Inventory

Ad Inventory Media CPM Ad Space

The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued

VideoWeek

OCTOBER 7, 2022

Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. Of the campaign agencies surveyed, 80 percent considered CTV the most promising development for their digital campaigns, up from 63 percent in 2020 and 40 percent in 2018.

GDPR

GDPR Cookies Agency Ad Tech

The WIR: Spotify Tests an Ad Exchange, ITV Turns to AI for Show Development, and Perplexity Seeks Publisher Deals

VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

Ad Exchange

Ad Exchange Ad Tech Agency Video Ads

The WIR: TF1 Sees Ad Growth, IAB says Advertisers are Prioritising Video, and AMC Enables Programmatic Buying on Linear Channels

VideoWeek

OCTOBER 27, 2023

TV-Based Ad Exposure Set to Drop in Coming Years Time spent watching ads on TV (including streaming) could fall 24 percent by 2027 in the US, according to Brian Wieser, principal at consultancy firm Madison and Wall. Bracey joined Unilever in 2018 following a prior spell with Procter & Gamble.

Advertising

Advertising GDPR Media Audience

The WIR: Canal+ Makes “Tepid” Stock Market Debut, UK Publishers Call on Government to Protect Copyright, and Venu Sports Set for 2025 Trial

VideoWeek

DECEMBER 20, 2024

” IAS Launches Attention Tool for Social and Programmatic Integral Ad Science ( IAS ), an ad tech business focused on ad measurement and verification, has released an attention optimisation product in beta. million for failure to properly inform customers about the use of their personal data between 2018 and 2020.

Marketing

Marketing Ad Tech Media Agency

The WIR: Skydance Nears Paramount Deal, Meta Faces Fine for Consent or Pay Model, and Trade Groups Call for Action from Labour Government

VideoWeek

JULY 5, 2024

Criteo, which has worked closely with Google and extensively tested the tools, found that Chrome revenues from programmatically-sold ad inventory could fall by 60 percent as a result of cookie deprecation. Grivet was first elected in 2018, chairing the global initiative for hybrid broadcast broadband TV standards.

Call for Action

Call for Action Media Cookies Audience

AdTech Trends

UK finally opens antitrust probe of Google’s role in the adtech stack

Can Short-Form Feeds Help Solve FAST’s Discoverability Challenges?

Trending Sources

Ad Network vs. Ad Exchange: What’s the Difference Between the Two?

MonetizeMore Ranks Among America’s Fastest Growing Companies for Second Consecutive Year on Financial Times

30. Dave Zinman – on the first ad server, BlueLithium and beyond

30. Dave Zinman – on the first ad server, BlueLithium and beyond

Google Open Bidding Explained: What It Is and How It Works

Why You Need A Consent Strategy

AdTech Ecosystem: Navigating Trends and Insights

In-App Ads.txt: What You Need to Know [VIDEO]

Celebrating the First Birthday of Ads.txt for Mobile Apps

The WiR: X Brings Down Advertiser Initiative for Online Safety, Google and Meta Collude to Target Teens, Disney Commits $5 Billion to European Content

The WIR: Senators Call for FTC to Investigate YouTube, TV4 Launches a New Streaming Service, and Paramount and OMG Trial VideoAmp as a Currency

Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%

The WIR: Publicis Acquires Mars United Commerce, ITV Launches GenAI Ad Tools for SMEs, and the FTC Accuses Social Platforms of Lax Privacy Controls

The WIR: FAST to Make Up 20 Percent of UK AVOD Market, Apple TV+ Makes Key CTV Advertising Hire, ITV Sees Further Linear Declines

The WIR: Magna Forecasts Strong Growth in CTV Revenues, Sky Launches a Plug-In Version of Sky Glass, and Agencies Report Drop in Programmatic In-Housing

Weekly Roundup: GDPR’s Impact on Revenues, The Trade Desk’s OpenPath, NewsPassID, and More

Meta advertising: what you need to know

Why Wonder Media Network won’t sell its podcast ad inventory programmatically

The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued

The WIR: Spotify Tests an Ad Exchange, ITV Turns to AI for Show Development, and Perplexity Seeks Publisher Deals

The WIR: TF1 Sees Ad Growth, IAB says Advertisers are Prioritising Video, and AMC Enables Programmatic Buying on Linear Channels

The WIR: Canal+ Makes “Tepid” Stock Market Debut, UK Publishers Call on Government to Protect Copyright, and Venu Sports Set for 2025 Trial

The WIR: Skydance Nears Paramount Deal, Meta Faces Fine for Consent or Pay Model, and Trade Groups Call for Action from Labour Government

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